Gome first loves mango MX1-star customized TV

On November 20th, the industry's first “Love Mango” star customized Internet TV, jointly developed by Mango TV, Gome, Skyworth, and Everbright, was launched in the Gome channel for the star series “Love Mango” MX1-Du Haitao. From now on, consumers can book this TV in Gome. On the day of release, consumers can purchase via Gome App online or scan orders under Gome National Stores, and they can also visit the Hunan Satellite TV program to watch the stars for free.


According to relevant person in charge of Gome, Gome and Love Mango TV has been committed to providing young people with favorite terminals and products in recent years. Love Mango TV has become part of the family entertainment life of young consumers. The two parties jointly launched a love-mango-star customized product aimed at providing young consumers with high-quality content, and through their celebrity influence to create the brand of “love mango” brand in their hearts.

The first celebrity custom Internet TV unveiled GOME

As we all know, Hunan Satellite TV and Mango TV have always been the vane of China's TV entertainment variety show. They have independently broadcast and premiere television dramas, "Happy Camp", "Every Day", "Where is Daddy", "Singer" and "72 Many of Variety Shows, such as The Story of Fantasy House, are well received by the audience. The cooperation between GOME and Love Mango TV provides consumers with a choice of viewing high-quality programming content. It relies on Hunan TV, a well-known TV platform in China, and mango TV, an important platform for internet entertainment. Aiman ​​TV completes the IP matrix of the two platforms and upholds Hunan Satellite TV. The core concept of "Happy China" and Mango TV "Seeing Good Time" is devoted to creating a "Happy TV" that consumers love, from both content and experience.

As China's largest home appliance and consumer electronics chain retail channel, Gome not only provides accurate consumer demand for love-mango TV manufacturing through big data, but also on the basis of consumer trends, in order to achieve product target market positioning, technical parameter setting, appearance Feature customization provides technical support. At the same time, Gome also helped love the sales of Mango TV through online and offline channels, multi-platform and hundreds of millions of consumers. In February of this year, GOME Channel launched two exclusive television sets for mango “Green Mans” series. The GOME channel sales have created 160 million units in one week.

In the process of physical retail transformation, Gome has accelerated the layout of storefronts and created a new model for the display and experience of Love Mango TV offline stores. Not long ago, the Gome Love Mango Night 2017 Happy Boys event was jointly organized by Gome and Love Mango TV. The live fans watched the live broadcast of the Happy Boys game through the "Love Mango" TV at Changsha Gome Pedestrian Street and experienced "Love." "Mango" TV's visual shock. Gome's channel “Love Mango” TV has quickly become the youth brand and “fashion” brand label in the hearts of young people thanks to the unique advantage of rare broadcast content and solid fan groups.

Leveraging "Love Mango" IP Matrix to Create Advantage Channel New Products

It is reported that Gome online and offline will be the first simultaneous "Love Mango" MX1-Du Haitao customized TV, a total of three models 55MX1, 65MX1, 86MX1, the largest will reach 86-inch screen, for consumers to bring even more stunning visual enjoyment .


As the industry’s first celebrity-customized internet TV product, “Love Mango” MX1 – Du Haitao’s customized version of the TV is fully customized in terms of hardware, software, content, channels, and services. Du Haitao, a partner of Gome and Love Mango Star, has prepared a wealth of benefits for consumers who buy TV. The portrait of Du Haitao's banana superman on the back of the TV, the front bottom border of the TV is engraved with Du Haitao’s signature, the TV remote control has Du Haitao’s banana shape jacket, and the UI of the TV is Haitao’s exclusive “skin”, with over 200 free channels. Moreover, Du Haitao’s exclusive welfare was given to fans, so that the fans’ living room was captured by Hai Tao.

In addition, fans will not only receive an autograph signature by Du Haitao but also receive a direct ticket to the Hunan Satellite TV Variety Show such as “Happy Camp”. Gome and “Love Mango” will provide round-trip Changsha tickets for fans. For two-day stays, fans can participate in Hunan Satellite TV programs from zero distance and reach out to Du Haitao, an idol in the heart.

TV content and services, the purchase of consumers will be free five-year VIP member Mango TV, within one year, "love mango" MX1-Du Haitao customized TV hardware quality problems, will provide "only for repair" exclusive Services to maximize consumer after-sale protection.

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