Apple's reversal of its attitude towards India: Compromise is the principle or market temptation?

[World Wide Web Reporter Lindy] According to Reuters, Apple has agreed to help the Indian government develop an iOS anti-spam application. Before Apple had rejected this request for privacy issues, it seems that Apple's attitude has undergone a 180-degree reversal.

Apple was exploded in India and implemented "data colonization"

According to a previous report by Global Network Technology, the Telecommunication Regulatory Agency of India (TRAI) launched a Do Not Disturb (DND) app in June last year that can effectively control the threat of harassing phone calls and spam messages — letting users The logs of harassing phone calls and spam messages are shared with the department. The department then transmits these data to mobile operators to block spammers.

However, the request of Indian Telecom Regulatory Authority (TRAI) to place its DND application on the App Store was rejected by Apple.

TRAI Chairman RS Sharma stated that Apple has deprived its users of the right to share his/her own data with the regulator or any third party he/she chooses. This is what he calls “data colonization”.

Subsequently, Apple informed the Indian authorities that the DND application violated Apple's privacy policy.

Is Apple's major reversal to "compromise" principle or market share in order to expand the Indian market?

A few days ago, Apple's attitude toward this incident has undergone a 180-degree reversal. According to Indian officials, Apple has proposed to help develop an application that can, to some extent, address the needs of regulatory bodies.

Prior to the rejection of the Indian TRI's request, industry insiders said that Apple's mobile phone market has not been rolled out, it is facing a blatant opposition from the Indian regulatory authorities, Apple's trip to India was a "stuck". Now, Apple's "compromise" may be a "recruitment plan" for occupying the vast Indian market.

In early November of this year, India’s “Economic Times” reported that Apple has established an aggressive Indian market expansion plan and is committed to establishing dealership stores, developing trade channels and developer ecosystems to support a strong product lineup with a view to replicating in China. Market success.

Recently, Counterpoint, a well-known data research organization, released the "China's Smartphone Market Monitoring Report for the Third Quarter of 2017". According to the data, OPPO took a market share of 18.9% and won the first shipment in the domestic market in the third quarter; Huawei and vivo had a market share of 18.6%, tied for second, and Xiaomi occupied the third with a market share of 13.8%. The fourth is Apple, which has a market share of 10.0%. With the vigorous development of China-made mobile phones, Apple’s market space is getting smaller and smaller, and finding new markets with huge potential has become an important force. India has always been its main target.

Analysts said that in the third quarter of this year, the sales volume of iPhone handsets in India was close to 1 million, a dramatic increase of 50% year-on-year. This situation was mainly driven by sales of old phones, including iPhone 6, which accounted for 60% of total sales. Cooke said he is very happy about India's growth rate. He added that Apple plans to adopt a strategy similar to that of the Chinese market in India.

Jaipal Singh, senior analyst at international data company India, said that Apple’s move to sell old phones such as the iPhone 7 through discounts, rebates, online market repurchases and the sale of the operator Airtel is also beneficial. Tarun Pathak, a senior analyst at Counterpoint Research, said that Apple’s growth rate in the fourth quarter is expected to reach a new high.

However, it has been reported that although the Apple spokesperson has confirmed the new iOS feature against spam messages, it will help the government build this application. However, there is no comment on this application's inability to access the call logs. Apple's spokesman also stressed that Apple has not changed its position on privacy issues.

Similar situations have also been staged in China

In April of this year, WeChat issued a notification via its official public WeChat group, saying that because of Apple’s new regulations for iOS applications, the WeChat public number will be closed on iOS. On the night of the same day, Apple responded by saying that WeChat could choose to use in-app purchases to perform reward functions, and Apple's requirements for all developers are the same.

WeChat insists on using WeChat to pay for "rewards", whether it is direct rewards or QR codes; Apple insists that application developers use Apple's payment channels (in-app payments) as the only one for users to pay for virtual goods, etc. Payment channels.

At the end of August this year, Tencent announced that WeChat Payments officially entered the App Store and Apple Music, and users can bind WeChat payment and open free payment. Apple also stated that the company is committed to providing customers of the Apple ecosystem with a variety of simple and convenient payment methods.

According to mobile analytics agency App Annie, in the second quarter of this year, Apple’s App Store earned more revenue in China, estimated at US$2.2 billion, surpassing any other market.

From this it can be seen that compromises in principle are also good, and improving their own services is also worth mentioning. Apple ultimately aims to expand its market share.

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