Celebrate the joint efforts of the 19th national party, VR assists in creating a super matrix

A few days ago, the "Celebration of the 19th National Party-Party Linkage and Re-launching" and the first batch of Party-media public platforms of the national party media were signed and settled in the Central People's Daily kitchen. Guangzhou reference, news, news, on the news, Beijing time, Hubei Yangtze River cloud, look at Suzhou, Jiaxing little bit, take a look at the news, daily focus, handheld Qingdao, audio-visual Gansu and other 30 party media clients signed up.

Joint People's Daily for Cooperative Production

The National Party Media Public Platform is an upgrade project that the People's Daily plans to build on the basis of the Central Kitchen, and is also a public platform for the national party media to share talents, share content, share channels, share technology, share data, and collaborate on profit models. After entering the national party media public platform, Guangzhou Reference will use the platform to unite with the national party media to comprehensively enhance high-quality production capacity, public opinion and guide force, and build a super matrix of “content production + dissemination + operation” with the national party media, and deepen the integration of party media. Develop a new pattern.

At the scene of yesterday’s event, through a long reel H5 page of “Celebrating the Nineteenth Congress and Retaking the Party History Road”, various client representatives showed the results of the event's financing and worked together to light up the virtual fire. "The fire of the stars can pave the way" to imply that the national party media will work together to bring together greater strength and promote common development. More than a month ago, more than a dozen party media clients across the country jointly launched the “Re-take Party History Road” campaign. Later, more than a dozen party media companies in Guangzhou referred to and participated in the action, each sent an interview group, and the total number of 20,000 kilometers, visited the Shanghai, Jiaxing, Guangzhou, Wuhan, Moscow, Yan'an, Beijing and other previous party conference venue.

In more than 40 days, various media interview groups have launched more than 200 articles of various kinds, including more than 150 articles and articles, more than 10 creative H5s, and 7 VR panoramic products of the various memorial halls. With more than 20 million readings, it demonstrates the responsibilities and missions of mainstream media.

As the first party-side party to the national party media public platform, Guangzhou has given full play to its advantages in resources and influence. It has sought to visit Guangzhou's red history and shows the city's changes and development. Through various video media, VR scenes, creative H5 and other forms of financial media products, the status quo, important historical events and profound historical significance of the CCP's three conference sites are presented in front of the user.

In fact, this is not Guangzhou's reference to the People's Daily and the National Party's first cooperation. During the two sessions of this year, Guangzhou reference first entered the People's Daily central kitchen for collaborative production, launched a government work report, read and understand the authoritative interpretation, and "you have 6 friends and relatives call" interactive H5 products, become a traffic level of 10 million Explosive models.

Pushing heavy-duty fuel products during the 19th Congress

After entering the national party media public platform, Guangzhou reference will continue to strengthen resource sharing and synergistic production. During the 19th National Congress, a series of heavyweight plans will be launched one after another. It will be divided into three chapters: China, Guangdong, and Guangzhou. Pass H5, short video. Nineteen financial media products, including aerial photographs, showed the development achievements of China, Guangdong, and Guangzhou in all directions, and presented gifts for the Nineteenth Congress.

Guangzhou Reference is a financial media product created by the Guangzhou Daily Newspaper Group's centralized advantageous resources. Its core position is “Guangzhou Authority Information First Release Platform”, and its main content is Guangzhou “News + Government Affairs + Services”, with total downloads exceeding 10 million. The newly introduced version 2.0 in 2017 not only has a more innovative interface design and a more user-friendly experience, but also incorporates multiple technologies such as smart recommendation, live video, and VR presentation, and integrates the launch of four major functions of “news, government affairs, service, and subscription”. With nearly 100 channels, the section provides mainstream users with thought-provoking, in-depth, valuable, and quality news, while at the same time it can meet differentiated, personalized content and service needs of the crowd.

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