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Why do we need to transform the smart food market?
In the 21st century, the development of modernization has been accelerating, the cities have grown stronger, and the development of surrounding rural areas has been accelerating. The consumption groups and consumption levels in rural areas have also been gradually increasing, and the process of urbanization is accelerating. Among them, white-collar workers and the middle class as the consumer groups are getting more and more attention. They will be the strong supporters and consumers of the food safety system. They also have a certain capacity to bear in the fresh consumer prices. The agricultural reform should be carried out from this consumer class. Its communities are looking for market foothold. When fresh supermarkets are separated from market positioning with low-price competition, food and agricultural products with quality assurance will have a market space that can survive. The demand for smart farmer also came into being. Zhumei Technology Wisdom Agricultural Trade refers to the use of scientific and technological means to collect transaction data, through the “one cloud of many†smart system, to achieve the farmer's market management, service and supervision of information networking, standardization of work, management, modernization of the network platform. "Intelligent Farmers" system utilizes advanced information technology to achieve a focus on food safety, protect consumer rights, and facilitate consumer shopping. At the same time, it enhances the level of market management. It has targeted customized function modules and fully realizes information in real time. It has greatly facilitated the market's and related functional departments' dynamic supervision of market operations. For some time now, food safety issues have become the focus of attention of the government, industry, and consumers. As part of the transformation of agricultural product distribution channels, the core purpose of smart farm products has become clearer and clearer: to optimize and transform agricultural product distribution channels. And circulation methods, establish a traceability of agricultural product quality information management system, and ultimately solve food safety problems. The transformation of supermarkets in farmers' markets is just one way to achieve this core goal. It is undeniable that through the wisdom of agricultural trade, the quality of agricultural products has been promoted in the circulation process. However, in the upsurge of smart farmer development, there are indeed a certain number of investors who are pursuing policy support and have obvious speculative psychology; In the name of disguised speculation, there are many commercial shops; the cart before the horse is not the same as the gods. The government failed to formulate an effective farmer's access system and evaluation criteria for smart farming, and measures for follow-up issues. The problem could not be corrected promptly; if the business's investment and operating costs increase, the profitability is hopeless, and the merchants are unable to sustain it; but the quality of agricultural products and the level of health promotion in the smart farmer's trade are limited, the price increase is not added, and the purpose of the smart farmer's trade is hard to manifest, and it is difficult for consumers to This wisdom farmer pays. The loss of "this", the "target" will be attached, the loss of market foothold of the farmer's wisdom has entered the embarrassing situation.