The growth rate of global new energy vehicles will slow, and the cost advantage of pure electric vehicles will gradually weaken

【Global growth in new energy vehicles will slow, cost advantages of pure electric vehicles will gradually weaken】 Doug Betts, senior vice president of global automotive business believes that the current electrification, networking, automation and sharing is profoundly affecting the development of the Chinese automotive industry This is also evident in this year's Beijing auto show, especially as China's current largest new energy auto market, related technologies are developing rapidly, and market competition will also be fiercer.

â–  Global new energy vehicles will slow down

At present, the number of new energy vehicles in China ranks first in the world, and this comparative advantage also helps the rapid development of China's new energy vehicle technology. "The more effective the better," said Doug Betts. "The high volume of ownership has led to a significant increase in the quality of China's new energy vehicle products. In particular, the implementation of the "dual credit" policy will accelerate the development of new energy vehicles. This may be Become a new booster for the development of new energy vehicles in China.

However, Doug Betts also stressed that because different regions have different consumption environments and habits, the successful experience of China's new energy vehicles may not be able to replicate in other countries in the world. This is a point that Chinese auto companies need to correctly understand. Doug Betts judged that in the future, the global growth of new energy vehicles will gradually slow down. Because the traditional internal combustion engine automotive technology continues to advance, and new energy vehicles are constrained by the increasingly difficult to reduce the impact of battery costs, its lack of competitiveness in terms of price.

According to Doug Betts, cost and mileage anxiety are the bottlenecks that must be overcome in the development of new energy vehicles. The current Beijing Auto Show, long-term driving range of pure electric vehicles is the focus of many Chinese car companies to show, this, DougBetts said, JDPower survey in the United States shows that more than 400 kilometers of driving mileage can basically lift the consumer's mileage anxiety Although different countries have different circumstances, with the continuous increase of the driving range of pure electric vehicles, consumers may no longer be anxious about mileage. However, he also stressed that the new energy vehicles must continue to develop the cost relationship. "Behind the driving range is the increase in battery load, and the increasing difficulty in lowering battery costs means that there is no cost advantage for long-range electric vehicles." In Doug Betts' view, plug-in hybrids Power cars are currently the best solution for the development of new energy vehicles. This is the fundamental reason why many car companies actively promote plug-in hybrid vehicles.

Behind the opening is the enhancement of the competitiveness of local companies

At present, the openness of the Chinese auto market is continuously expanding, and the number of joint venture stocks has been relaxed and the tariff reduction has been put on the agenda. Doug Betts said that behind the opening is the increase in the competitiveness of Chinese auto brands. “Tariffs are the protection of a country’s relevant consumer goods within a certain period of time. In the past, China’s high tariffs on imported cars have indeed played a role in effectively protecting the local automobile industry. JDPower’s research shows that the Chinese domestic automobile industry already has With a certain degree of competitiveness, this allows for further reduction of automobile tariffs."

Regarding whether the gradual release of joint venture stocks will have an impact on the joint ventures, Doug Betts believes: “The limitation on shareholding ratios will gradually be lifted, and joint venture foreign parties will not necessarily request an increase in the equity ratio or even sole proprietorship in joint ventures.” He thinks. Localization is an issue that car companies must consider when they enter overseas markets, and localization through local companies is the best way. Whether Chinese cars “go global” or foreign brands enter China, they can adopt joint ventures and cooperation with local companies. Seek better development.

â–  The development of overseas markets must pay attention to the integration of business culture

At present, Chinese auto makers are actively seeking to "go out", especially in the United States, Europe and other mature auto markets have great expectations. Doug Betts believes that with the increase in the competitiveness of Chinese auto brands, the competitiveness of Chinese auto brands in the world is also increasing. However, he also emphasized that Chinese auto brands should enter the mature auto market. How to allow local consumers to abandon local brands that have a lot of market awareness and choose Chinese brands is the key. This is the biggest test for Chinese auto brands.

In recent years, the form of “going out” of Chinese auto companies has become increasingly diversified, including various forms such as mergers and acquisitions and holdings, which have accelerated the pace of “going global” for Chinese auto makers. "By working with local companies, development in overseas markets tends to achieve better results." However, Doug Betts also stressed that whether it is mergers and acquisitions, holdings, or setting up factories overseas, the establishment of a business culture that is suitable for both parties will be a success. key. “I once worked at the Renault-Nissan Alliance and I have a deep understanding of the corporate culture. I believe that better business culture integration is the key to the rapid development of the Renault-Nissan Alliance. This is also a result of the failure of some multinational corporations to cooperate. Reasons for good results," he said.

Doug Betts judged that in the future, the number of companies in the global automotive market will be less and less, and there will be more and more cases of mergers, mergers and reorganizations. "Because the cost of R&D in automotive technology is too high, especially with the deep application of 'cross-border technology' such as the intelligent network connection in the automotive field, the R&D costs of individual companies have been pushed up. Therefore, only joint efforts can reduce costs. "He said.

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