With the countdown to the World Cup, Hisense and football's "Global Road Show" activities are heating up. On April 19, two signings held in China and Spain at the same time attracted the attention of Chinese and Western media. “From the Euro Cup to the World Cup, football fans remember Hisense. Many people do not know where Hisense comes from, but they remember the brand, which is the success of Hisense. This also helps Hisense’s brand growth in European countries. And sales, I believe that before and during the World Cup, Hisense's marketing activities will attract more attention." Spanish technology media person Cruz made the above statement in an interview with Bluetech. This event with more than 100 channels and more than 40 media has attracted the attention of the media and fans. On April 19th in Shanghai, China. Superstar star Wu Lei is currently launching new platforms for Hisense U7, which has triggered a large number of fans. On the same day, at the Indian Institute of Technology Madras undergraduate football team, they communicated with Blue Tech after the game and said they were very much looking forward to the World Cup. Since Hisense became the main sponsor of the World Cup this year, they only knew about Hisense and began to pay attention to all activities related to Hisense and the World Cup. World Cup marketing grounding gas Hisense international premium right increased After grinding in the European Cup, Hisense has received the bonus of the first year after the European Cup exam. According to data from Hisense, Hisense International Marketing achieved a sales revenue of US$3.9 billion in 2017, an increase of 22.3% year-on-year, of which self-owned brands accounted for 59.1%. For example, in the Japanese market, Hisense has become the brand with the largest market share outside Japan’s domestic brands. In 2017, the sales volume of Hisense’s Japanese brands increased by 79.3% year-on-year, and sales increased by 67.6% year-on-year. This is the confidence vote voted by the global market for Hisense TV after the sponsorship of the European Cup in 2016 by Hisense. However, Hisense also needs to continue to innovate its role as an “attackerâ€, increasing consumer stickiness and brand sentiment. In the two most fanatical countries of European fans - Portugal and Spain, after consumers tagged Hisense with football, they would like to see the strong association and continuity of football culture with Hisense; they want to see football not because of Hisense Marketing. The gimmicks, but continue to use new technologies in the color TV industry to occupy the top spot in the iteration. At the above-mentioned event in Madrid, Spain, Hisense 4K TV gave the answer expected by European consumers. Hisense launched 4K laser television to provide consumers with an unparalleled viewing experience. Its exclusive patented laser light source technology can provide the ultimate in clear picture. At the same time, Hisense 4K laser television can restore the true colors in nature and perform well in brightness. Hisense cooperates with JBL, the world's leading audio technology provider, to enable Hisense 4K laser televisions to provide consumers with comparable sound and picture quality experiences. "Hisense's marketing activities related to football are very close to the people and will not give people a sense of distance. In this way, more people can understand the technology and brand connotation of Hisense. In Europe, consumers do not need to be tall. The concept of the concept, but it is closer to the people and zero distance will gather popularity." Spanish technology media person Cruz said. Haisense, which is recognized by the channel providers, is becoming more and more like a fisherman. They are also the most important gateways for connecting consumers. In the eyes of European consumers, Hisense is a new brand, but in the eyes of channel providers, the thickness of Hisense is comparable to that of Japan and South Korea. In particular, after purchasing the Sharp Mexico plant and the Toshiba TV business in Japan, Hisense’s international brand premium right is gradually expanding. Highlights the globalization of licensing technology + marketing into Hisense Global Tool The enthusiasm for the World Cup is becoming more and more concentrated, and Hisense’s globalization ambition is gradually magnified. On April 21st, Hisense 2018 World Cup official TV U7 was officially launched in Beijing. Super Star players Dabao came to the scene and the fans to experience the World Cup custom made by FIFA. This is already the third Super League star on the U7 platform. The spotlight is no worse than the first two signings. “Using Hisense U7 to watch sports games, there will be no blurring or imaginary situations at all. Watching the ball is so cool, the moment of shooting will not be blurred; the color is no different from the real soccer field. The voice is also very shocking and it feels like Like I was standing on the court." Yu Dabao experienced U7 and gave this World Cup official television a very high rating. In terms of technology, Hisense U7 series televisions pioneered the Auto Sport automatic sport mode, which can intelligently perceive users to watch sports events and automatically switch to sports mode. The Auto Sport Sport mode intelligently recognizes and enhances high-frequency colors such as red, green, and blue in the stadium, reproduces the details of the stadium's colors, accurately extracts and optimizes the trajectory of the football, and ensures that each course of the ball is clearly visible. Based on the recognition of the brand, technology + marketing has become a tool for globalization of Hisense. Therefore, the location of Hisense U7 TV will be sought after by sports enthusiasts. British fans enjoy the visual enjoyment of professional technology. In the just concluded quarter, Hisense’s share in the international market continued to grow steadily. Taking the European market as an example, in January-March 2018, European brand sales increased by 35.2% year-on-year, with UK brand sales up 19.0% year-on-year, brand sales up 27.7%, and Czech brand sales up 311.3% year-on-year. Sales increased by 310.9% year-on-year; sales of Russian brands increased by 140.8% and brand sales increased by 453.0%. Hisense Sports Marketing has brought its own brand bonuses to begin to penetrate in Europe. It also fully explained the international market's recognition of Hisense brand and refreshed the outside world's perception of “Made in Chinaâ€. It is worth noting that in the development of overseas markets, Hisense has always adhered to its own brand strategy. The data shows that in 2017 Hisense’s own brand sales were 1.98 billion U.S. dollars, an increase of 19.6% year-on-year, and self-owned brands accounted for 59.1%. His excellent sea performance does not rely on cost advantages, but benefits from adhering to high-end strategies, giving full play to its technological advantages, and improving its product competitiveness with internationalized design concepts and globally linked research and development resources. “Only independent brands can get greater market autonomy and brand premium ability when they go out to sea. Unlike many sea-going companies that adopt “OEM OEM†or product export methods to develop international markets, Hisense insists on building its own brand from the very beginning. "Zhu Yu, deputy general manager of Qingdao Hisense International Marketing Co., Ltd., said that the current layout of Hisense's own brands in overseas markets has been effective. Floating Board To Board Connector
FLOATING Board to Board Connector
FLOATING Board-to-board (BTB) connectors as the name indicates is used for connecting circuits board together. This kind of connectors are suitable for stacking circuits boards one over another. Flat flexible cables can be avoided using these kinds of connectors; moreover it makes the entire unit more compact. The commonly used BTB connectors are SMT connectors and Berg Strip. We will discuss about them in detail in the following section.
SMT CONNECTOR Floating Board to Board Connector ShenZhen Antenk Electronics Co,Ltd , https://www.antenk.com
Surface Mount Technology (SMT) connector is a commonly found board-to-board connector in advanced circuit boards. As the name indicates this connector is available only in surface mount model. It is carefully mounted on to the solder pads on the surface of the PCB.
SMT connectors are ideal candidate for miniaturization due to their small area of occupancy and stacking height. They are suitable for double layered or multilayered PCBs. They are designed for high performance and reliability.
They commonly found in advanced circuit boards in networking equipment, telephones, mobile phones, computers and other consumer electronics.