The use of VR technology in retail and marketing industries will generate $1.8 billion in market value by 2022

With the increasing use of virtual reality (VR) technology, ABI Research, a market-leading consultancy, predicts that the use of virtual reality technology by the retail and marketing industry will generate $1.8 billion in market value by 2022.

According to ABI Research, VR's continuous innovation will further improve and influence the retail and marketing industry. Since companies in both industries are already using the products and solutions they provide to promote higher audience participation, most people in each industry are providing VR content for users. This is only a matter of time.

KBI Sandi Lynn, ABI Research industry analyst, said: “Consumers' demand for better shopping experiences is increasing. E-commerce and digital marketing enable consumers to easily purchase products online and provide consumers with assessments and product and service sharing. Information opportunity."

We have already seen the widespread use of VR in the automotive industry and travel agencies. In these industries and travel agencies, users and people sent to new locations can try new experiences. Furniture and home improvement stores are areas of early adoption of VR and AR technology, giving consumers the opportunity to see products at home before buying. However, ABI Research's report focuses only on the value of VR generated from retail and marketing, which means that other industries may have similar or even greater market value.

Of course, VR and AR are not just consumer-oriented industries, but they also use VR and AR technologies as companies and manufacturers to provide new solutions in the work environment. From smaller, lighter wearable VR and AR products to wireless technology improvements, the overall application and development of the commercial sector and the VR and AR industries is almost limitless. For all parties, the future will be very bright. Companies such as Wal-Mart have recently acquired Spatialand, a VR software company. The change in business focus has been fierce.

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