With the gradual warming up of the new energy automobile market, the problems encountered by consumers in the process of use are gradually exposed. According to information on defective automobile product information and vehicle owner quality complaint information collection platforms, in 2017, the number of complaints received by new energy vehicles was about 330. As of March 15, 2018, there were 142 complaints. The complaints are mainly concentrated in three areas: missing mileage, motor problems, and after-sales services. "Under the rapid development of the new energy market, the problems that arise are the same as gasoline vehicles. This is normal." A well-known commentator in the auto industry stated that the new energy market is still in the incubation phase, despite improvements in battery-electricity control technologies. The speed was unexpected, but substantial breakthroughs were still being explored, which led to an increase in the number of complaints. According to the industry cycle theory in economics, the industry's life cycle includes four stages of development: childish, growth, maturity, and recession. At present, China's new energy automotive industry is already in its growth phase. In this process, there are still many new energy-related companies that need to be upgraded. Compared with the fuel vehicle market, the new energy market should pay more attention to the building of service while focusing on improving technology, which is very important for the cultivation and development of new energy markets. Anxiety still exists From the initial stage of the promotion of new energy vehicles, "mileage anxiety" still exists. According to incomplete statistics, in the 2017 complaints issue, complaints about the shortage of electricity due to the lack of mileage and complaints that the battery could not be recharged have caused the complaints to be the “hard-hit areasâ€. This is followed by issues such as the inability of the vehicle to start due to motor problems, and after-sales service issues. “The outside temperature is below zero.†The owner of a Jiangling E100 said, “Sales staff said that this is a normal phenomenon, let me find a factory, but the manufacturer’s phone was not passed.†In fact, in 2017 In the winter, consumers complained about the loss of cruising mileage. "Vehicles are often full of dissatisfaction" "Chery eQ1 fast charge set limit, can only use 15 times" "Jiangling E160 official cruising range 200 kilometers, but the actual use of only about 100 kilometers, the winter is even more unable to charge" "Zhongtai E200 official The cruising range is 220 kilometers, the actual summer reaches 180 kilometers, and the winter battery life can only be 100 kilometers.... The problems like this seem to have become a roadblock for pure electric vehicles. Although new energy car companies and battery companies have spared no effort to improve their cruising range, for consumers, vehicles that can’t get through the winter can be a “nightmare†for travel. In response, the relevant person in charge of Beiqi New Energy stated that the reduction in the activity of the power battery at low temperatures is the main reason for the decline in the battery life of pure electric vehicles in winter. The common lithium battery for electric vehicles is mainly ternary lithium batteries and lithium iron phosphate batteries. When the temperature decreases, the activity of lithium compounds also decreases, and the discharge capacity will gradually decrease, resulting in a pure electric vehicle in winter. The reduction in capacity generally falls between 10% and 20% of the total mileage. In fact, the pure electric vehicles produced by all car companies at home and abroad will have the problem of declining mileage in winter. "As long as the attenuation range is reasonable, it is a normal phenomenon." The above sources said. So is it really difficult to solve the problem of the “wintering†of pure electric vehicles? "Now most people use fast charging, but in fact, the fast charging method has a faster charging speed and the power-off rate is also slower and faster." The owner of a new energy vehicle thinks that like a mobile phone battery, the car battery loses power in the winter. The situation is ubiquitous, which is also a question of battery technology quality. In addition, the use of electricity will also have a certain impact on electricity consumption, such as winter air-conditioning heating function, as well as the choice of driving mode, will result in reduced mileage. With the development of national policy guidance and new energy subsidies for cruising range and battery density, car companies and related companies are pursuing rapid development to seize the market, which also led to some of the current technology is not stable. Including the problem of electronic systems, “The problem of not being able to power up, refueling, or failure of R-blocks is due to problems in the electronic system that do not properly convey instructions to the vehicle,†said an automotive electrical engineer. To a certain extent, there is an element of anxiety in the development of new energy vehicles and supporting enterprises. After all, the current substantive technology needs to be improved. System needs to be healthy Miao Wei, Minister of Industry and Information Technology, once stated that in terms of after-sales service, the quality assurance contents of different brands of new energy vehicles are uneven, the policies for replacing old batteries with new ones are not the same, and the after-sales service supporting system is lagging, which also has some negative effects on cultivating the consumer market. influences. For example, in the new energy distribution network, the lack of after-sales service points has become a common problem for new energy car companies, especially in second and third-tier cities. During the period of after-sales maintenance, problems such as “delayed man-hours for maintenance personnel†and “unauthorized replacement of auto parts†in the traditional fuel vehicle market also appeared in the after-sales field of new energy. "This has a very serious impact on the growth of the new energy market." Some people in the industry pointed out. In the complaint, the problem of poor service attitude of the manufacturers is also a problem. Due to the voyage mileage and motor problems, consumers first sought help from dealers. However, from the perspective of complaint cases, there were brands such as Zhidou, Changan New Energy, Beiqi New Energy, and BYD that could not be solved in time. The situation of consumer problems. Among the owners of the relevant brand vehicles interviewed by the reporter, some car companies such as BYD, BAIC New Energy, and Chang'an New Energy are also considered to be in a position to provide timely guidance and assistance when problems arise. This is exactly what Miao Tao said. The entire industry is uneven. In fact, both the new energy vehicle enterprises and the related supporting businesses should pay more attention to service awareness and brand strength in the new energy market cultivation phase. In the after-sales service of the dealers, the problems that appear in the market and that need to be solved should be promptly fed back to the manufacturers so that the manufacturers can rapidly sum up and summarize and repair and upgrade from the R&D end, which can effectively solve the problems fundamentally. From the perspective of industry supervision, although the country has introduced a number of policy guidelines at the new energy technology and operation level, there are no relevant laws and regulations in the field of after-sales service. In 2018, the first batch of new energy vehicle batteries formally entered the phase of recession elimination. The business of battery recycling and used cars will meet new development needs. "A precondition for ensuring consumers' willingness to use new energy vehicles is that the post-sale protection of new energy products needs to be in place." A person in charge of an auto finance company believes that with the change of new energy products, the perfect after-sales service will be new energy. The car brings new opportunities. This means that if the new energy after-sales system is not effectively managed, it will have a significant impact on the next stage of development. "The key to achieving high-quality development in China's new energy vehicles is to shift our perspective from the front-end market to the back-end market. In the end, we must see how government policies and related companies "predetermine" and "set up." Chen Quanshi, director of the University Automotive Research Institute, said. Fill Light,Ring Light,Led Ring Light,Selfie Ring Light Shaoxing Shangyu Kenuo Photographic Equipment Factory , https://www.kernelphoto.com