Oled has become a breakthrough in the display industry _ Samsung oled screen mass production almost monopolized most markets

Oled becomes a breakthrough in the display industry

OLED technology originated in Europe and the United States, but countries that have achieved large-scale industrialization are mainly concentrated in East Asia, such as Japan, China, and Taiwan. The global OLED industry is still in the early stage of industrialization. The global enterprise products involved in the OLED industry are mainly small-sized passive OLED devices. Active OLED devices that pose a real threat to LCDs are only a few companies that are mass-produced. Although China has a certain OLED industry foundation, the industrial chain is still not perfect, especially the upstream products are not competitive. Therefore, there is still much room for improvement in OLED technology.

Recently, "Future TV has come - OLED peak event", LG Display president Lu Xiangde said that LG Display has ensured more than 100,000 pieces per month. At the same time, the production capacity will reach 1.8 million pieces in 2017, and will further expand to 3 million pieces in 2018, and the production capacity will reach 6 million pieces in 2020. In addition, LGD Guangzhou OLED panel factory has started construction. It is expected to be put into operation in the first half of 2019. In addition to production, there will be supporting and logistics industry chain support.

In the major global TV markets such as North America and Europe, OLED TVs have begun to lead the high-end market. In the second quarter of this year, the market share of 65-inch and more than $3,000 TVs in the high-end market was 68% in North America and 55% in Europe. In the market with more than 55 US dollars and more than 2,000 US dollars, OLED TVs accounted for 62% in North America. It is up to 75%.

Oled has become a breakthrough in the display industry _ Samsung oled screen mass production almost monopolized most markets

At present, 13 TV manufacturers have begun to produce OLED screen TVs. At the IFA in early September, LG Electronics, Skyworth, Konka, Philips, Panasonic and other manufacturers have demonstrated OLED TVs.

In terms of LGD, in addition to the improvement of image quality, another major feature of OLEDs is that they can bring about changes in product form. The appearance of products that subvert the past TV concept, such as wallpaper TVs that are absorbing on the wall and screen-sounding OLED TVs, will bring more imagination to the future of the color TV industry.

In terms of production, LG Display has ensured more than 100,000 pieces per month. At the same time, the production capacity will reach 1.8 million pieces in 2017, and will further expand to 3 million pieces in 2018, and the production capacity will reach 6 million pieces in 2020.

New think industry analysts said that although the TV industry is currently in a state of saturation, OLED TVs have demonstrated new value in the market and will become a breakthrough in the display industry. China is the largest TV market in the world. With the continuous improvement of income levels, the middle class is gradually expanding. In addition, the Chinese market has a high degree of understanding and acceptance of new products and new technologies. The attention and demand for OLEDs such as innovative products are expected to be relatively high, and the OLED TV market has broad prospects.

Samsung oled screen mass production almost monopolizes most markets

Since last year, Samsung has almost monopolized the global production of OLED screens. Although several of them can produce OLED screens, they have low yields and cannot meet the demand for companies such as Apple. Therefore, although everyone knows that Samsung has only earned a lot of money by selling OLED screens in recent years, there is still no way to limit the business giant. Otherwise, Apple will not want to fund other companies to develop OLED screens in the past few days. It is.

Oled has become a breakthrough in the display industry _ Samsung oled screen mass production almost monopolized most markets

At present, the market size of mobile OLED display is about 25 billion US dollars and Samsung has already occupied 97% of the market share, apparently has become the leader of small-size OLLD display. At first, the OLED screen was first used by Samsung's Galaxy, but the explosive growth in 2015, the mobile phone display became thinner and thinner, which also contributed to the rise of OLED screens.

Although the major manufacturers are extremely eye-catching to Samsung, it seems that there is nothing too good. Only domestic manufacturers BOE has invested heavily in improving OLED production capacity in recent years, and the hope for success is very large. It is expected that BOE will become the world's largest display manufacturer by 2019, but still lag behind in small-size OLEDs. Samsung.

Oled has become a breakthrough in the display industry _ Samsung oled screen mass production almost monopolized most markets

It seems that Samsung has become a standard in the small-size OLED screen of mobile phones. Even Japan Display's supplier, Japan Display, has an ambitious plan for OLEDs, but suffers from long-term lack of funds.

At present, Samsung's biggest competitor comes from the brother LG Display in the same country. However, LG Display only takes the lead in large-size OLEDs, but according to the data, the large-size OLED market is less than the shipment of smartphones. 1%.

Oled has become a breakthrough in the display industry _ Samsung oled screen mass production almost monopolized most markets

Therefore, compared with the profit, it is still a small size OLED screen. As far as the current situation is concerned, Samsung will also rule the small-size LOED screen for a long time, but someone will stand up and break this pattern.

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