Net-A-Porter, a luxury fashion e-commerce company, recently announced that it will launch a new AI and robotics technology to help users match their clothing in the future to promote a personalized shopping experience. It is understood that Net-A-Porter has invested about 442 million pounds, and the products selected through AI and robot technology not only meet the user's preferences, but also can perfectly match the user's itinerary. The technology also allows you to search for items that the user has used in the past and make clothing choices. Alex Alexander, chief information officer of Net-A-Porter, said: “The key element in the current fashion luxury sector is personalization. How to create personalized service for users is the focus of this industry. AI technology is the current development trend, we hope to first One step." The company plans to help shoppers search for different products through AI and robotics. When consumers ask more specific and detailed questions, they will be assisted by manual shopping guides. But users can also choose to continue to ask the robot for help. Studies have shown that consumers are more willing to shop from retailers or e-commerce companies that are familiar with their preferences, especially in the luxury sector. Manual shopping is an important role in driving the growth of luxury e-commerce sales, but due to the large number of users, the number of manual shopping guides can not keep up with demand. Therefore, combining AI and robotics in the shopping process may be a good choice.
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