Haier found 33 years old refrigerator, 3780 yuan price is equivalent to 960,000 now

On December 1st, Haier's Thanksgiving Month arrived as scheduled, and grateful users became the biggest theme of Thanksgiving Month. In the course of Thanksgiving, Haier Group replaced a 532-litre Haier refrigerator for the 80-year-old grandmother who lives in the second squad of the North District of Qingdao, and the original refrigerator used by the grandmother. It was the first Liebherr refrigerator 33 years ago!

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Because it is a military family, the storage of the grandmother's home still reveals a regular and rigorous atmosphere. When talking about this refrigerator, the grandmother is like an inexhaustible story, recalling the scene more than 30 years ago. "In 84 years, it was only over 3,000 large brick houses, so buy one. Haier refrigerator, which is 3,780 yuan, is a big thing in the yard. Many neighbors have things in the refrigerator. The children in the courtyard are drinking in our house in the summer."

As the grandmother said, it would be a luxury to buy a refrigerator for $3,780 in 84 years. It has been estimated that the 10,000-yuan household in the 1980s is equal to the current amount. It is calculated by price conversion: equal to the current 2.25 million yuan. Referring to this value, the 3,780 yuan in 84 years is equivalent to the current 960,000 yuan. Moreover, even if you can take out more than 3,000 yuan of "big money", to buy a Haier refrigerator still needs to be purchased by ticket, not want to buy can buy. Therefore, the Haier refrigerator was a symbol of identity at that time, and it was not too much a luxury.

Today, Haier refrigerator has already made the world's number one position from China's first, and its brand has become the symbol of the world's home appliances. According to the data of Zhongyikang, since the launch of the Thanksgiving month, Haier refrigerator market share reached 34.7%, an increase of 3.8%, while the second market share was only 14%, only increased by 0.13%. Haier's product share of 10,000+ is 34.3%, ranking first in the industry. In fact, the domestic Haier refrigerator has been the first refrigerator brand in China for 27 consecutive years and 11 months. This year's cumulative market share accounted for 31.4%, nearly 3 times ahead of the 2nd.

Under the theme of “Global Technology, Grateful China”, Haier Refrigerator not only outperformed the industry during the Thanksgiving month, but also outperformed its rivals, which is the result of the globalization of Haier Refrigerator. In Europe, from January to July 2017, Haier refrigerator high-end model sales increased by 77.8% year-on-year; in Australia, Haier Group's Fisher & Paykel was awarded the 2017 best refrigerator brand; in India, Haier BM refrigerator in the same category of products Market share accounted for 71%, sales tripled for two consecutive years; globally, Euromonitor International survey results show that Haier refrigerators accounted for 16.8% of the global market in 2016, the ninth time in the world.

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In addition to its leading position in the world, as a global leader in the refrigeration industry, Haier Refrigerator also relies on 24 industrial parks and 108 factories around the world to continuously integrate global quality resources for the design, production and sales of the Trinity localization development model. High-quality products lead the development trend of the world refrigerator market, and constantly upgrade the user scene experience, becoming the only refrigerator brand in China that achieves global synergy.

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