March 3-6, 2018, 2018 Guangzhou International Advertising Logo and LED Exhibition and Guangzhou International Large Screen Display Technology and Application Exhibition ("ISLE") was held in Zone B of Guangzhou Canton Fair. Guoxing Optoelectronics exhibited for the first time under the REESTAR brand. This is the first time that it has appeared in China as an independent brand after the first show of the Dutch ISE exhibition in February. At the Guangzhou exhibition, REESTAR also brought four major products, namely RS1921, RS1515, RS3535 and RS1415, the world's smallest device for outdoor P3. RS1921 is an outdoor small-pitch product with excellent brightness performance. The brightness of the whole screen is more than 4500nit. It has won the “2017 High-tech Golden Globe Award†and is the leading product in the high-end outdoor field. The RS1515 is the first to introduce a wide color gamut standard indoor product with an effective visual display of 160° or more, which can greatly improve the color reproduction capability. At present, the use of RS1515 marks that LED display has entered the professional display field of cinema, radio and television industry. The RS3535 is a high-end outdoor classic that incorporates a number of patented designs and large-scale cases around the world. In 2017, the RS3535 has been fully upgraded, with outstanding performance in terms of product reliability, contrast and large viewing angle. The RS1415 is the world's smallest RGB LED for outdoor use. It is the world's first product for REESTAR to create an outdoor P3 HD experience. The picture quality is clear and exquisite, enabling outdoor high-brightness display and easy response to harsh environments. According to Ouyang Xiaobo, general manager of Guoxing Optoelectronics RGB Devices Division, “At present, REESTAR's full range of products are introduced into the IATF16949 automotive quality control system. The product reliability is in line with the automotive AEC-Q101 certification standard, achieving a machine failure rate <10PPM, quality assurance cycle. It is far above the industry level. It is mainly for high-end display applications such as international sports events, traffic monitoring, landmark construction, high-end leasing, international summits, etc., providing customers with high quality, high standards and high reliability products." 2015 Tiananmen Parade Live Broadcast Display (RS3535) 2016 Rio Olympics LED full color display (RS3535) 2017 BRIC Summit Main Event LED Display (RS1515) In fact, in addition to the above four major products, REESTAR also focused on the introduction of small-pitch products for high-end display. These products are perfectly presented in terms of image quality, grayscale, contrast, and color reproduction. “According to our observation, the main focus of exhibitors at the Guangzhou exhibition is 'higher definition, smaller spacing'. The REESTAR brand can meet the higher quality, higher standards and customized needs of customers.†Say. To some extent, REESTAR's brand positioning is to redefine international high-end LED display devices. For the international high-end LED display field, REESTAR has made relevant strategic layouts in terms of patent technology, brand cultivation and production scale. In terms of patented technology, REESTAR has a number of key technologies such as low-profile high-bend patented technology, five-sided inkjet patented technology, and secondary spray matte technology to ensure high brightness, high contrast, low gray consistency and high Wonderful performance such as reliability. At the same time, the reserve and layout of core patents have circumvented patent risks for the expansion of REESTAR's overseas market. In terms of brand cultivation, Guoxing Optoelectronics specially designed a complete brand identification system for REESTAR, including brand identity, brand standard color, auxiliary graphics, etc., to create a brand new, three-dimensional brand image, and lay a solid foundation for the establishment of international brands. basis. In addition, the REESTAR brand has also registered trademarks to build a strong brand protection layer. In terms of production scale, as early as 2011, Guoxing Optoelectronics began the special research and development of the REESTAR brand. Through product development, process integration, upgrading and market testing in recent years, REESTAR has complete product, excellent performance and stable production capacity. Its R&D, production, quality and sales have been completely independent. At the same time, Guoxing Optoelectronics also has the international top testing equipment and production equipment, independent fully automated production workshop, high-quality international imported raw materials, and strict IATF16949 automotive quality control system, which can fully meet the customer's high-end display applications. Order. Undoubtedly, after the continuous layout in recent years, for Guoxing Optoelectronics, 2018 will be the year of the REESTAR brand. The European Union also stated that “the future REESTAR will develop towards a higher definition, more reliable and smaller size, and achieve the world's leading goal through continuous breakthroughs in technology and continuous improvement of products.†Of course, in order to better achieve the "higher definition, more reliable, smaller size" display indicators, Guoxing Optoelectronics is also actively investing in the research of Mini LED and Micro LED. The European Union admitted that “National Star Optoelectronics also seized the new 'winds' period and actively reserved forward-looking technologies to lay a solid technical foundation for the company's continued rapid development.†It is worth mentioning that on March 2, 2018, the National Star Micro&Mini LED Research Center was officially unveiled. As the leader in the LED packaging industry, Guoxing Optoelectronics took the lead in setting up the Micro & Mini LED Research Center, which is the implementation of the company's strategic plan of “high-tech, high-scale production, and internationalization of the marketâ€, which also marks the star of Guoxing Optoelectronics. Technological innovation and scientific research have taken a new step. Furniture Sofa And Mattress Staple Zhejiang Best Nail Industrial Co., Ltd. , https://www.beststaple.com
