Home central air-conditioning market-oriented marketing services can be in place!

From the development history of household air conditioners and commercial air conditioners, the existing household air conditioner brands have entered the commercial air conditioner field after the technology and market have accumulated for a certain period of time.

Household air-conditioning companies can easily enter the central air-conditioning field, in fact, largely because of product consistency. From a technical point of view, household air conditioners and unit machines, small multi-connection, not only the technical principle of refrigeration (heat), but also the technical path of rendering effects, are the same. The difference is only in size.

The structure of home central air conditioners and commercial central air conditioners is almost the same. Household central air conditioners use a host to form a hot and cold system through a fluorine pipeline to drive multiple end devices. Commercial central air conditioners are driven by one or more hosts. The over-the-air or hot and cold water pipes are connected to multiple end devices. Because the area used for commercial use is large, the host of the whole system is more than the central air conditioner of the home.

Central air conditioning

The difference between home and commercial central air conditioning

Place of use

From the name, we can easily distinguish the difference between commercial central air conditioners and home central air conditioners. Commercial central air conditioners are mainly used in many commercial places, such as offices, restaurants, factories, etc., while home central air conditioners are only used for normal family.

power

The size of the power has a direct relationship with the actual area of ​​the house. The commercial central air conditioner has a wide range of use, and the power of the central air conditioner is naturally large. However, the household central air conditioner is used as a household, and the room size is small, and the power requirement is small. Generally speaking, due to the requirement of cooling capacity in use, the power of commercial central air conditioners is generally large, and the form of refrigeration is also very special. Large-scale commercial central air conditioners mainly mainly include split centrifugal compressors and large screw compressors, while households The central air conditioner mainly uses an integrated rotor compressor and a screw compressor.

Equipment complexity

Commercial central air conditioners have higher requirements for the diversity and effectiveness of air conditioning functions, so commercial central air conditioners are more complex than home central air conditioners. Among them, the control of the commercial central air-conditioning system, the automatic regulation of the pipeline, the dehumidification, humidification and sanitation treatment of the air are much more complicated than the household central air-conditioning, and involve the household billing and other issues. The central air conditioning unit is small, so the system has simple pipelines, quick installation and convenient maintenance, while commercial central air conditioning has more complicated system design, installation and maintenance as the air conditioning area increases. In addition, the maintenance and operation of home central air conditioners is much simpler than commercial central air conditioners.

Closer to home, continue to return to the issue of home air conditioning market marketing. Let's take a look at the market structure of home air conditioners and central air conditioners. It is not difficult to find an extremely interesting phenomenon. The leading Gree and the beauty of household air conditioners are also the latecomers in the field of central air conditioners, ranking first and second respectively. Some experts have analyzed that domestic household air-conditioning enterprises have entered the central air-conditioning field, which is to use some models and methods of household air-conditioning. Among them, there are factors that can be used to quickly catch up with and surpass many traditional central air-conditioning brands.

First of all, from the perspective of the user's ability to increase consumption, home decoration has become the main force of household central air conditioning, accounting for nearly 60%. The purchase behavior of the user's home decoration is largely consistent with the home air conditioner. That is to say, the components of the multi-line, unit machine commercial 2B are decreasing, and the components of the household 2C are increasing.

Secondly, from the perspective of household distributors, dealers of professional household air conditioners have certain after-sales service capabilities. With a little training, they can adapt to professional services such as unit machines and multiple connections. In other words, after-sales service is not restricting the development of commercial air conditioners from 2B to 2C.

Personal Care Appliance

SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szsiheyi.com