Geely buys 9.69% stake in Daimler _ Daimler commercial vehicle is a short board of Geely

This is an unusual Spring Festival. At 19 o'clock on the afternoon of February 15, 2018, Geely Automobile CFO Li Weifan did not follow the custom to go to the United States for the Spring Festival. He wrote in the WeChat circle of friends: For the first time in 27 years, he stayed with his father for the New Year's Eve. Let's take a look at the related content with the car electronics editor.

Geely buys 9.69% stake in Daimler _ Daimler commercial vehicle is a short board of Geely

Geely "flash sale" behind Daimler: Where does the capital come from?

A few days later, facing him was wanted "combat." This is a battle that can't stand any mistakes. It can't be missed. It can't miss any news. Kyrgyzstan used the fast speed to buy through the secondary market and successfully purchased 9.69% of Daimler. shareholder.

The news was made after the party Daimler Group confirmed that Geely had acquired its shareholding and became its largest shareholder. At about 3 pm on February 24, Geely publicly announced on the official website WeChat titled "Geely Group to become a shareholder of Daimler." According to the information of its first major shareholder, the company stated that the company has acquired 9.69% of the shares with voting rights through Daimler AG (hereinafter referred to as “Daimler”).

In any case, Geely's acquisition of Daimler and its largest shareholder has become a fact, but the details, in the supervision and approval of listed companies, have not yet been made public.

Although after the successful acquisition of Daimler shares by Geely, the authorities responded somewhat, but most of them were vague, and the 21st century economic report learned many twists and turns. In fact, Geely and Daimler’s "marriage" came from a year and a half ago. Just started.

The first contact began in 2016

Geely's acquisition of Daimler's equity is not a whim. On the 24th, high-level people close to Geely Automobile said in an interview with the 21st Century Business Herald that in fact, the two sides had contact since the third quarter of 2016. The two sides had met in Beijing, but the contact was very confidential. There is no clear evidence that the content of the contact involves an acquisition or just an ordinary business engagement. However, from a business perspective, before Geely acquired Daimler shares, the two sides did not have any intersection in business.

Geely and Daimler’s open negotiations on equity acquisition began in October 2017. Geely approached Daimler and hoped that the latter would issue new shares so that Geely became a shareholder but was rejected by Daimler.

"From Geely's point of view, a large number of Daimler stocks can be purchased. If it can be issued in a private position, it is more advantageous than the price, and it can also be agreed in a quiet situation. However, from Daimler Le's point of view, if the private placement is actually diluting the stock, foreign companies pay more attention to the protection of shareholders' rights, which is why Daimler refused." The above-mentioned industry insiders close to Geely said in an interview with the 21st Century Business Herald. .

Although the plan for the issuance was vetoed by Daimler, Li Shufu was willing to make a purchase through the secondary market and eventually became the largest shareholder of Daimler.

Geely's centralized purchase from the secondary market does require certain operational skills. In the process, it is necessary to avoid the announcement that the shareholding ratio exceeds the limit, and to avoid stock price changes caused by large purchases, which will affect the acquisition of Geely. plan.

The consortium behind is Industrial Bank and Morgan Stanley

The total amount of Daimler's stock purchased by Geely through the secondary market accounted for 9.69%, and the amount involved was as high as $9 billion.

For this huge amount of money, foreign media reports were previously purchased by Li Shufu and passed through a company called Tenaclou3 Prospect Investment Ltd. The company holds.

However, Li Shufu subsequently responded that the acquisition was not his personal behavior.

Geely Automobile also stated in its official micro-finance: Geely Group's overseas companies achieved self-balance of trading funds through overseas capital market arrangements, and did not use funds in China.

The reporter learned from the above-mentioned people that the acquisition of Daimler, Geely has been supported by an overseas consortium, which is mainly composed of Industrial Bank and Morgan Stanley, of which more than two-thirds of the funds are from Morgan Stanley. Lee. However, Geely did not respond to this.

“It is normal to get support from the consortium. From the perspective of financial investment, Geely’s acquisition of Daimler has a good investment value.” Industry insiders analyzed.

According to the 2017 results of the Daimler Group's headquarters in Stuttgart on February 3, the financial level of the Daimler Group's 2017 EBIT was 14.82 billion euros (2016: 12.02 billion euros), significantly higher than The annual level; net profit reached a record high of 10.86 billion euros (8.8 billion euros in 2016); earnings per share increased to 9.84 euros (7,97 euros in 2016).

Daimler plans to pay dividends of 3.65 euros per share this year, which is a big increase from the 3.25 euros in 2017, and the total dividends have reached a record of 3.9 billion euros (3.5 billion euros in 2016).

Li Shufu's $9 billion acquisition of 9.69% of the shares, the price-earnings ratio is only five or six times, with a dividend of 2017, the dividend yield is more than 5%.

Daimler commercial vehicle is a short board of Geely

Of course, for Li Shufu, who has always been ambitious, the purpose of investment is obviously not only for the rate of return, but also for Geely's long-term industrial strategy.

Regarding the intention of the acquisition, there is no mention in the official Geely materials that the outside world is rumored to cooperate with Daimler in the field of electric vehicles, but Li said that “the global automotive industry in the 21st century faces enormous opportunities for innovation and faces The challenges of the auto industry companies, it is difficult for individual auto companies to win this war alone. In order to seize the opportunity, we must refresh our way of thinking, unite with friends and partners, and occupy the technical commanding heights through collaboration and sharing. The investment is precisely because of this strategic thinking."

However, it should not be overlooked that many of Daimler's five major businesses are shortcomings of the Geely Group.

Last year, Daimler had a business split plan, which was to be split into Daimler: Mercedes-Benz Cars, which sells Mercedes-Benz luxury passenger cars and Smart brands. Cars; Daimler Trucks, which sells Daimler/Benz brand trucks; Mercedes-Benz Vans, which sells Mercedes-Benz vans/vans such as Sprinter; Daimler Daimler Buses, which sells Daimler/Benz brand buses, and Daimler Financial Services.

From the perspective of these five major businesses, in addition to the car and luxury car field, Daimler's trucks, vans, and bus business are all shortcomings of Geely.

As a company with an ambition to build an international company, “filling the gap” is an effective means of rapid growth, and Daimler is currently weak in addition to the sedan and luxury car businesses.

However, how to do it in the future remains to be seen. The first thing to solve now is that after successfully becoming the largest shareholder of Daimler, Li Shufu can enter the Daimler board of directors as he wished.

At present, Daimler did not disclose whether Li Shufu will get a seat in the company's board of supervisors, but said that he is looking forward to negotiating with this investment. Geely has no clear statement, and whether the major shareholders can get a seat on the board depends on Daimler’s charter.

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