Will broadcast three seasons Premier League Le Sports officially landed in Hong Kong

[PConline News] In the past two months, LeTV will be on the 22nd of this month, that is, the "big event" that will be released today is really enough to appease the appetite of various media. LeTV Sports today held a conference in Hong Kong. The “big thing” that drew everyone’s appetite before it finally surfaced. Le Sports officially announced that it had obtained exclusive rights for the Hong Kong Premier League events from the 2016-17 season for the next three seasons.

The Premier League has always had a very high popularity in the Mainland and Hong Kong. Le Sports has announced that it will win exclusive rights to the Premier League events in the Hong Kong region for the next three seasons. It can be regarded as a big news for Hong Kong Premier League fans. For more than a decade, Hong Kong’s Premier League live broadcast rights have been controlled by Hong Kong Cable TV and Now TV. Letv Sports, as an Internet company, won the Premier League broadcast rights in Hong Kong in the next three years and also brought a lot of expectations. .

According to Mr. Cheng Yizhong, CEO of LeTV Sports Hong Kong, the 2016-17 Premier League competition will provide live 4K resolution. This will be the first time in Hong Kong that such a high-definition Premier League game will be broadcast. Thanks to LeTV's 600 CDN nodes and 10T bandwidth all over the world. At the same time, LeTV Sports will enrich the viewing experience through multi-channel signals, multiple sessions, multiple terminals, multi-language commentary, and multiple interactions. Various events, market events, and tour matches will also be added to the tradition. Compared with the radio broadcast, LeTV Sports will combine the Premier League event to bring fans a more diverse viewing experience.

In terms of live broadcast of the Premier League in mainland China, LeTV will continue to cooperate with Xinying Sports and continue to broadcast live Premier League matches for fans in mainland China in the new season.

All in all, LeTV's landing in Hong Kong, in addition to its own media business will be developed, for LeTV's own hardware product promotion is also a benign promotion, for the development of LeTV, we can wait and see.

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