Mobile puts down the body, can mobile still save the user's heart in the future

Recently, there are more and more news about the 5G network. At present, some cities in China have begun to test. The speed of the 5G network is indeed very tempting, but at the fastest pace, the commercial use of the 5G network is at least. There is still one and a half years left, and for the three major operators, the most important thing is still to compete for 4G users.

Mobile puts down the body, can mobile still save the user's heart in the future

Among the three major domestic operators, China Mobile can be said to be a well-deserved boss, both in terms of user volume and technically, mobile has a great advantage, but in recent times, mobile seems to be really some "Can't move" anymore. In May's data, China Mobile was robbed of many 4G users by Unicom, which is not good news for China Mobile.

Mobile puts down the body, can mobile still save the user's heart in the future

Among the data in April, mobile 4G users dropped by 2.42 million. The data for May is not yet publicly available. However, from the data of China Unicom ’s growth of 2.07 million 4G users in May, and the current mobile word of mouth, we can predict The performance to mobile is also not optimistic.

Mobile puts down the body, can mobile still save the user's heart in the future

Many years ago, China Mobile gained a large number of users by virtue of its super mobile network. After the launch of 4G network, mobile has also been at the forefront. However, at this stage, mobile has to face the pressure of Unicom Telecom. There are also challenges from many Internet companies, such as Ali, Tencent, Xiaomi, etc. These Internet giants rely on their super products or large user volume, and also jointly launched their own mobile phone cards with operators.

Mobile puts down the body, can mobile still save the user's heart in the future

Of course, for mobile, the biggest competitor should be Unicom. After all, mobile has always maintained the traditional model, and after mixed reform, Unicom has become more and more powerful. It can be said that in Unicom today, We have seen a lot of Internet genes, and this is the most lacking point of mobile.

Mobile puts down the body, can mobile still save the user's heart in the future

For most users, the most unbearable move is the package tariff. When other operators launched the unlimited data package early, mobile was always unmoved, and still maintained the tradition of 5 yuan 30M data until seeing Unicom The rapid rise of the Internet and the pressure of major Internet companies finally made mobile compromise, so he chose to launch an unlimited data plan.

Mobile puts down the body, can mobile still save the user's heart in the future

For a strong mobile network, this type of package is actually not difficult, but it does reduce the revenue of mobile to a certain extent. Of course, choose between short-term revenue and user loyalty. I believe Mobile will still choose the latter.

Mobile puts down the body, can mobile still save the user's heart in the future

In the face of the strong cooperation of many Internet companies and Unicom, Mobile also responded. Recently, Mobile officially cooperated with Baidu to launch its own Internet package. Users can use Baidu ’s specific applications and enjoy the exemption as long as they use mobile cards. Traffic concessions, this is already a considerable compromise for mobile.

Mobile puts down the body, can mobile still save the user's heart in the future

Of course, in terms of the current total volume comparison, China Mobile still occupies an absolute advantage. The current Unicom 4G users have exceeded 200 million, but the number of mobile 4G users has already exceeded 600 million, and the wealthy mobile believes that it will not let it go. Unicom's savage growth.

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