At present, the brand concentration of LED lighting channel market is not strong. Due to the large circulation of lighting products, the market is full of miscellaneous brands and the layout is relatively scattered. Recently, Gaogong LED made the above conclusion after conducting market research on the LED lighting channel. Through interviews, it is found that when consumers need channel vendors to make product recommendations, many sellers will strongly recommend some brand-name products with relatively large profit margins, and some well-known brands are not to be seen. This kind of phenomenon can not help but be embarrassing. Is it true that the channel dealers are “profit-seekingâ€, or are the lighting brand manufacturers not giving them enough profit space? The reason is that the fundamental reason is that the price of the lighting products of the big brands is high, and the profit earned by selling a bulb is very small, which leads to the low enthusiasm of the channel vendors. In fact, this kind of signal is enough to cause the attention of LED lighting manufacturers: how to further reduce production costs and create greater profit margins for channel operators? In recent years, the sales volume of LED bulbs has increased rapidly, and the market share has been expanding. However, the market competition has become increasingly fierce. The price of LED bulbs has shown a downward trend. After several price wars, the price of LED bulbs has been bottomed out. For LED lighting manufacturers, the effective way to ensure the quality of LED bulbs and reduce costs is “automated production lineâ€. According to Gaogong LED observation, there are only about ten domestic companies engaged in the research of automated production lines in the field of lighting. Hyun Shuozhi is an outstanding representative of it. Its automated production line has been truly recognized by customers and realized mass production. The investment return cycle is only half a year, why are lighting manufacturers not taking time? “We started to lay out automated production lines in 2013. Up to now, R&D investment has exceeded RMB 30 million. We were initially ambitious and want to do automated production lines. We have been confused for 4 years and even feel a little sad. Zhao Yutao, chairman of Hyun Shuozhi, told Gaogong LED with a smile. Hyun Shuo Zhi has a strong R&D team, and every R&D staff has experience in precision equipment. Over the years, Hyun Shuo Zhi has always adhered to the quality bottom line, and repeatedly researched every link in the entire automated production line to avoid any problems, to ensure that the production rate of automated production lines reached 99.7%. It is understood that Hyun Shuo Zhi has already done equipment design for more than 200 companies. After 4 years of continuous improvement, adjustment and optimization, the flexibility of its automated production line equipment is continuously improved, and it is possible to adjust and freely combine the links. 80% standardization + 20% customization has been achieved. However, many lighting enterprise engineers believe that their own solutions are optimal, which has certain conflicts with certain aspects of Hyun Shuo's automated production line equipment solutions, which ultimately leads to many times that the equipment plan has not yet been communicated to the company's decision-making. The layer has been dropped. In addition, there are some lighting manufacturers who are optimistic about the equipment design of Hyun Shuo, but they have taken a fancy to the price of others. According to Zhao Yutao, “An Indian lighting manufacturer took a fancy to our equipment, but thought that the price was too expensive, and finally bought another cheaper automated production line equipment. When these equipments were shipped to India, they could not operate normally. Finally, I have no choice but to plan to re-purchase our equipment." In response to the concerns of many lighting manufacturers about the high price of Hyun Shuo's automated production line equipment, Zhao Yutao calculated this account for everyone: if a light bulb is artificially produced, its production cost is about 0.5-0.6 yuan. The production of automation equipment is only 0.1 yuan -0.15 yuan. In this way, a light bulb can save a production cost of 0.4 yuan, and according to the output of 1500 bulbs of automatic equipment, it can save at least 8,000 yuan a day, 1 million yuan / piece of automatic equipment production line, only half a year The cost can be recovered. The LED bulb automatic production line with only half a year of investment return cycle has not yet been “favored†by various major brand lighting manufacturers. What is the problem? This is something that everyone needs to think about. Why have you been reluctant to "let go" for four consecutive years? There are no workers in the workshop of the automation factory, but the machines are running automatically... With the gradual deepening of the construction of Industry 4.0, some seemingly distant dreams become clear and touchable. Industrial automation is the application of all available advanced technologies and methods to industrial production to achieve self-control and regulation of the manufacturing process. The development of industrial automation is on the one hand to improve production efficiency, and on the other hand to complete the production of fine and harsh environments that cannot be achieved manually. Hyun Shuozhi combined with the idea of ​​Industry 4.0, according to the needs of current lighting manufacturers, developed an automated production line of LED bulbs, real-time monitoring of the entire line of technology, improve the straight-through rate of products, reduce material loss, high consistency of production, stable quality The product. The penetration rate of such a good product in the industrial 4.0 era is not satisfactory. Zhao Yutao said frankly, "If we consider it purely from the perspective of interests, we have every reason and need to 'cut' the LED bulb automatic production line business, because this part has been eroding our profits for four consecutive years. I can stick to it. On the one hand, I think that the LED industry has not yet reached the blowout state. The future of the automated production line is the general trend. On the other hand, we have been insisting on the automated production line for 4 years. Now we have a hard-to-get feeling, and we are obsessed with the industry. Spirit, we still want to contribute a little to this industry." Gaogong LED can't help but sigh. If even Xuan Shuozhi also gave up the automated production line, the road to industrial 4.0 in China's lighting industry will become even more distant. Leaving the automated production line equipment, what do we mean by Industry 4.0 and China Manufacturing 2025? As far as the current market situation is concerned, product prices have fallen and dropped, raw material prices have risen, labor costs have increased year by year, and cost control has become an urgent demand of lighting companies. In this context, automated production lines, as one of the ways to control costs, still have not received enough attention from the market. The reason is not only the equipment companies to think, but also the lighting brand to think. Dongguan Tuojun Electronic Technology Co., Ltd , https://www.fibercablessupplier.com