On April 5th, 2016, Huawei President Ren Zhengfei visited the Huawei Institute of Japan. When he talked with employees about Apple, Ren Zhengfei analyzed that Apple has opened up three eras in the history of more than 40 years: the first era, the world first The PC was invented by Apple; in the second era, Apple invented animation and image processing technology; the third era was iTouch and Apple. At the same time, Ren Zhengfei said: "Apple has changed the world. We want to thank Apple. After Apple invented the mobile Internet, it has thickened this pipeline. If it is thick, who is rich? We are rich. We can sell more network equipment. If there is no such era, Huawei may not be there." However, the 40-year-old empire has become increasingly unfriendly! Apple announced that "appreciation" to the original author in the APP is "in-app purchase", all Apple users need to use Apple's official payment channel, and give Apple a 30% "Apple tax". Apple took the initiative to "close the country"! This move seems to be hitting social software and live broadcast software. Will it be worse for Apple's mobile phone sales, which are declining in China (the sales in China fell by 21% in 2016)? Ren Zhengfei said that Huawei mobile phones have been chasing this for a year or two, but they are on the way. Apple finally has to give Huawei the opportunity to make a fortune for the second time. On June 28, 2017, Huawei's consumer business CEO Yu Chengle delivered a keynote speech entitled “Huawei, Breaking the Next Generation of End User Experience†at the Shanghai International Information Consumer Festival Forum. Yu Chengdong believes that Huawei has continued to invest in 20 years, and has continuously made breakthroughs in EMUI, chip, communication, battery life, photography, design, etc., and built a comprehensive terminal innovation platform. Huawei will undoubtedly break the smart phone homogenization industry. Leading the smartphone into the break of the new era. From the following Yu Chengdong's speech, I can strongly feel the full preparation of Huawei's mobile phone for years of progress and breaking. Continue to invest in R&D, build a comprehensive terminal innovation platform With the rise of consumer business in recent years, all continuous innovations based on consumer demand have gradually become an important label for Huawei. Focusing on consumer demand, Huawei has gradually established four major product lines of its smartphones. Each series has accurate crowd positioning, such as Mate's business elite temperament and P series high-end fashion image. These products not only meet the daily needs of users, It is a great fit for consumers to seek self-identity. So what do mobile phone consumers care most about? Based on in-depth research, Huawei constantly understands the changes in consumer demand. The latest research data shows that performance, appearance, battery life and photo taking are the most important functions for mobile phone users. Focusing on improving user experience, Huawei has continued to invest in 20 years, and has continuously made breakthroughs in EMUI, chip, communication, battery life, photography, design, etc., and built a comprehensive terminal innovation platform to create smart terminal products that consumers love. Why is the phone generally less fluent? This is a big problem that Android users often face. First of all, because the Android application market lacks constraints, the APP quality is uneven. Secondly, inefficient resource scheduling makes users generate a large amount of file system fragmentation in long-term use, which reduces the efficiency of data access. Third, the mobile phone passes. Long-term use has produced bloated data information, making the use of mobile phones inefficient. To solve this painful problem, Huawei has deep optimization on the bottom of the system and hardware, which makes Huawei EMUI system bring the ultimate experience to users. Unique intelligent intelligence, intelligent resource allocation, and intelligent prediction. It can realize deep machine learning and deep optimization of Android system. Compared with traditional Android mobile phones, it brings 18 months of heavy use and smooth and uncompromising experience. . For example, Huawei's original Ultra Memory technology can realize intelligent allocation of memory resources and organize file fragments in real time. Currently, there are only a handful of smart phone manufacturers with such top R&D capabilities in the industry. On the chip side, Huawei also maintains its innovative edge. Huawei's self-developed Kirin chip achieves low-level optimization for user needs, and allows consumers to experience fast security. The Kirin 960 chip has achieved the powerful performance of Huawei's high-end flagship, allowing users to experience a smooth operating experience. In terms of graphics operation, Kirin 960 chip has greatly improved GPU performance by supporting low-power heterogeneous computing, and also provides graphics computing support for high-performance VR applications; Kirin 960 is the first commercial support Vulkan solution; In addition, Kirin chip has passed The bank card testing center's security testing has obtained financial-level security certification. In terms of communication, Huawei has been working for many years and has a continuous leading edge. Huawei products use self-developed full-mode Modem, support GUL full-mode full-band, and have stronger and more stable signals. Huawei is the first to support the 4.5G mobile network in the network experience, leading the smartphone into the Gigabit era. In terms of antennas, Huawei has an exclusive virtual multi-antenna technology. The four-antenna design of the whole machine can support CA+4*4 MIMO. By combining signals, it brings a new HD call experience to users, and enjoys the 4.5G technology. Double download rate, which is one of Huawei's important technical measures to comprehensively enhance the user experience. In terms of battery life, Huawei has also achieved new breakthroughs. The use of high-density batteries enables smaller batteries to have higher battery capacity and longer battery life. At the same time, Huawei's new generation flagship product also introduced low-temperature fast charging technology. The Huawei HUAWEI Mate 9 equipped with this technology can be charged with 50% of electricity in 30 minutes, and keeps the low temperature and low voltage fast charge, bringing consumers a fast, safe and lasting experience. In terms of photography, Huawei teamed up with Leica to refine its focus on re-branding mobile phones. Huawei and Leica have carried out in-depth strategic cooperation. The two companies set up Max Behr Innovation Lab for joint research and development, and will develop in the fields of new optical systems, computational imaging, virtual reality (VR) and augmented reality (AR). Driving the future of global optical systems and image processing technologies. The HUAWEI P10 introduces the Leica 3 lens (rear Leica dual-camera + front-end Leica) for the first time in the industry, which not only has a faster hybrid precision focus, but also features a unique Leica color mode and PrimISP 2.0 technology for perfect portrait photography. Experience. In addition to hardware and software, design is also a part of the user experience breakthrough. Beauty is an attitude, and the presentation of beauty requires craftsmanship. Huawei London Design Center and Paris Aesthetics Center focus on mobile phone design and development, integrating fashion into technology. In the era of “one thousand machinesâ€, Huawei has come out of a different style. In terms of consumer cloud services, Huawei is committed to creating the ultimate user experience. At present, Huawei's consumer cloud services provide services for users including basic cloud services, Skylink, Huawei wallets, Huawei life services, and Huawei application markets. Relying on these digital cloud services, Huawei smart terminal devices have become an important carrier for people to enjoy high performance, high reliability, security, globalization and intelligent mobile life. At the same time, Huawei has joined hands with industry partners and 240,000 outstanding developers around the world to help Huawei's innovative experience to enter the sea and serve the global users. The Huawei Developer Alliance and the cloud service platform formed by these developers have formed a win-win cooperation eco-industrial circle. In the past 2016, Huawei's consumer cloud service has covered more than 200 countries/regions, and more than 5,600 applications have been promoted globally, accumulating more than 2.8 billion yuan for developers.
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