Qualcomm Venture Capital Shen Jin: Still paying high attention to AR/VR investment will not stop

[Global Network Science and Technology reporter Wang Nan] was held for the ninth year in a row. It took five months to prepare and 225 participating companies...

This is an important keyword for the 2017 Qualcomm Venture Capital Sequoia China Frontier Technology Entrepreneurship Competition.

Since 2003, Qualcomm Venture Capital has been actively investing in the Chinese market to promote the application and development of semiconductors and mobile Internet. Qualcomm Venture Capital has been founded for 17 years, investing in more than 140 companies, and has more than 20 investment managers worldwide. In China, Qualcomm Venture Capital is behind Xiaomi Technology, Easy Access Vehicles, Zhongke Chuangda, TouchPal, and Yunzhisheng.

When talking about Qualcomm's project direction, Shen Jin, Qualcomm's global vice president and managing director of Qualcomm Ventures China, explained to the Global.com reporter that Qualcomm Ventures is not looking at the stage but looking at the field and moving from 2008 to 2015. There are investments in the entire Internet, the entire mobile Internet, from hardware to software, including education, mobile advertising, special cars, and input methods.

“This is closely related to the positioning of Qualcomm Venture Capital. In addition to completing financial indicators, it also needs to complete Qualcomm's strategic significance and product significance.” Shen Jin further explained that the first must be directly related to Qualcomm's technology products to form mutual support and grow together. interaction. The second, as a "probe," touched on the industries that Qualcomm has not yet covered, obtained the latest developments in different industries, and provided parent companies with chip and wireless industry opportunities other than wireless terminals. The third is investment in the industrial chain. For example, Qualcomm has spared no effort to promote 5G development, and investment opportunities that promote the development of the 5G industry chain will also be concerned and can be invested in industries that are completely unrelated to the parent company.

Different from the investment departments of some large companies, Qualcomm Ventures, which entered China in 2003, is not only focusing on the areas directly related to Qualcomm. They also value the start-ups of the “probe” and industrial chain. the company.

“The so-called probe means that there are some areas where Qualcomm’s main products and technologies are not currently covered. For example, we have invested in companies in the agricultural sector, invested in one in Israel and also invested in one in China. For Qualcomm, it is clear that agriculture is currently It is not an area that brings us major benefits, but we will continue to pay attention to the changes in the agricultural sector, instead of waiting for the entire transformation to be completed, and we will be aware of this. We hope to gain first-hand information at the earliest possible speed and gain insight into these issues. The field is undergoing changes to explore new areas where Qualcomm may enter," Shen Jin said.

Referring to the significance of the industrial chain, Shen Jin stated that Qualcomm Venture Capital has invested in a series of companies in the process of the development of the mobile Internet. These companies are very valuable under the strategic definition of the industry chain.

“Like an easy-to-use vehicle, it has no direct business relationship with Qualcomm. However, we have found that in the context of easy-to-use vehicles, the mobile phone habits of the driver population have changed dramatically. They use the most basic ones. The users of voice function machines quickly developed into today's high-end mobile phone users.At the time when we and China Telecom first promoted the “thousand-yuan machine”, Zhou Hang, the founder of Easy Access, bought 1000 thousand yuan from Beijing’s Yizhi driver. Machines are sent to them free of charge. Now, mobile phones have become a very critical tool for them to take orders." Shen Jin told Global Net. The value of the industry chain lies in the fact that we have seen the rapid arrival and popularity of 3G, and have also promoted it. The rapid arrival and popularity of 4G. Today, we are promoting the development of 5G and the rapid coming of 5G in the future. From this perspective, the significance of the industry chain allows us to invest in companies in various fields such as mobile education, mobile advertising, and mobile travel, although these companies may not have a direct correlation with Qualcomm in technology and products.

Since 2015, Qualcomm has shifted its investment focus from mobile Internet to cutting-edge technology, including artificial intelligence, XR (including AR, VR, MR), robots/UAVs, and the Internet of Everything. Qualcomm's exploration of investment trends reflects, to a certain extent, the ups and downs of the scientific and technological circles in recent years and the switchover of tuyere.

In terms of artificial intelligence, Qualcomm may pay more attention to artificial intelligence on the terminal side. However, this does not mean that we are not interested in cloud intelligence because the artificial intelligence in the cloud can also gradually extend to the terminal side. In contrast, if some companies start with terminal-side artificial intelligence, then Qualcomm’s interest in investigating and examining them is relatively high.

In the field of drones and robots, Qualcomm has also invested in a series of companies in this area, including Zero Intelligence. However, it is found that the current market demand in this area is still somewhat irrational. It may be that these demands will become more rational five years later. In other words, these irrational demands were somewhat shattered in the past year, such as welcome robots and companion robots. At the beginning, everyone felt that they were new and could catch everyone's attention, but in the end it did not translate into real values ​​and needs.

Artificial intelligence is currently at its peak and everyone talks about it. Artificial intelligence is so hot for a reason. In the field of the Internet of Things, there are both companies that are technology providers, operators that are based on the Internet of Things technology, and companies that do both technology and operations. These are all within the scope of Qualcomm.

In AR/VR, Qualcomm pays special attention to the AR/VR of all-in-one or smartphones. The so-called all-in-one is to integrate all the functions, including display, processing and other functions in the helmet, while the smartphone's AR/VR refers to the This is a usage scenario where a smartphone is inserted into a helmet. Of course, Qualcomm doesn't just focus on hardware. For example, last year's fantasy VR.

However, in the AR/VR field, which has cooled down this year, it seems that Shen Jin is currently only a short-lived bottleneck.

"Of course we also invested in a series of companies in the AR/VR field, including the very famous Magic Leap and Blippar, and we also voted several in China. My definition of development in the AR/VR field is that this area needs to start again, it's like We hurriedly went out for a run and found that the shoes and clothes weren’t worn properly, and the water wasn’t brought along, so we needed to go home and get ready to start again, which means that many technical thresholds of AR/VR have not been overcome, such as AR. /VR helmets are very heavy, helmets are hot and will bring a lot of incompatibility, not to mention dizziness problems.So we think there are still many technical problems in the field of visual, sound and interaction in the AR/VR field. “Shen Jin said that once these technical problems are overcome, we will see the VR of the all-in-one machine. It will become more portable. Qualcomm has always advocated lightweight VR helmets, and even our vision is that it is possible to implant VR terminals directly into people's eyes. This is the direction of VR evolution. In this process, many companies, including Qualcomm, are making great efforts.

In addition, the arrival of 5G will provide a breakthrough aid to AR/VR. With the advent of 5G, technical challenges such as manipulation, display accuracy, 360-degree sound, and various other details will be overcome, and the AR/VR will once again become hot. When I talked with several investors, they also felt that AR/VR was not completely sinking. It was only after going through a downturn that it started to climb. In general, the prospects for AR/VR are still promising. We not only continue to overcome difficulties in technology, but we are still highly concerned about AR/VR in investment and the pace of investment will not stop. In the short term, we are also likely to have new investment actions in AR/VR.

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