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Character: Wang Xianting, General Manager of Zhejiang Lanjing Optical Materials Co., Ltd.
New business road: Do business with a strategic vision, be bold and do it when you look at it.
When Wang Xianting started his factory in Pujiang, his hometown in 1992, he began with simple ornaments. Later, he found that several Shanghai masters who came to Pujiang had a good lighting business. He also followed the processing of pendants to equip the lighting factories in Guangdong and other places with parts. At that time, the lighting equipment was simple, the cost was low, the process was simple, and the profits were quite good. As a result, many local people rushed.
"Small fights will never become a climate. Blindly follow the trend is only a dead end. If you want to make some achievements, you must take the lead and seize the opportunity." Realizing this, Wang Xianting has an amazing move. In 2003, in the suspicion and speculation of his peers, he resolutely invested more than 3 million yuan to purchase more than 10 sets of advanced engraving machines at that time for processing crystal engraving crafts. The crystal engraving has a high scientific and technological content, and there is no certain technical knowledge. It is far from enough to have advanced equipment. So he hired experts from institutions of higher learning and research institutes to come to the factory for counseling, while recruiting skilled people to develop new products. Today, among the company's more than 600 employees, there are nearly a hundred people with certain technical knowledge. The products developed from the desk ornaments to the home supplies, to office decorations, high-end gifts, a wide variety of products, and all kinds of styles Refurbished and enriched.
After years of tempering, Wang Xianting's sense of innovation and market awareness has become stronger and stronger. When he saw the company that processed the crystal engravings more than a year, he began to move his brains to a higher level. Through extensive market research, he learned that Yiwu jewelry and handicrafts have great prospects. If the rhinestones are combined with these products, the business opportunities are limitless. "To do business, you must have a strategic vision. If you look at it, you will do it boldly." Wang Xianting said that this year he invested more than 15 million yuan to purchase a batch of rhinestone equipment, with nearly 10,000 bales per day. Next year, we will work hard to support the products of rhinestones and accessories, so that the crystal industry can be perfectly integrated with other industries.
“I am a relatively early store in Yiwu. Yiwu market is a unique sales platform, taking advantage of the high openness of Yiwu International, the company's products have been exported to Europe, America, Southeast Asia, Middle East countries and regions.†Wang Xianting said Because their production equipment has reached the international advanced level, the scale of the company is large, the quality of crystal crafts produced is exquisite, and the output is high. Some international famous supermarket chains such as Wal-Mart and Yichu Lotus have become major customers of the company.
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