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The reason for teaming up with Tmall
First look at channel marketing, Sharp's strategy is to be deeply tied with Tmall. On August 31st, Sharp and Tmall announced the opening of the "Sharp Super Brand Day." Both parties stated that they would provide consumers with a better quality of life on the basis of their own brands and establish audiovisual lifestyle indicators.
Tmall's Super Brand Day event, Sharp is not the first. However, it seems that Tmall's emphasis on Sharp exceeds that of most home appliance brands.
The deep cooperation between Tmall and Sharp is based on the overall strategic cooperation between Ali and Foxconn.
At the 2016 Yunqi Conference held in Hangzhou in October 2016, Hon Hai, Foxconn's helmer, delivered an important speech as a heavyweight guest. It comprehensively described the strategic plan after the alliance between Sharp and Foxconn, and released the Sharp Internet YunOS TV on the spot. . As we all know, the YunOS system is Alibaba's dominant operating system. At the product level, Ali and Foxconn have conducted in-depth cooperation.
Guo Ming and Ma Yun are good friends. In an interview with the media, Terry Gou said that Sharp Internet telephony was initiated by Ma Yun and he called for a half-hour meeting. The two sides need to do a combination of software and hardware. Cooperation involves all aspects. Sharp TV new products will use Ali YunOS to fully access the Internet ecosystem, while Ali will use Sharp TV to output content and services from the cloud.
Therefore, it is not surprising that Sharp cooperated with Ali's Tmall channel. Judging from the expressions of both parties, this is a win-win cooperation.
From the perspective of Tmall, the super-brand daily model can use Tmall's data resources to dig out user images and help brands better provide users with exclusive services. The massive user data derived from this, mature artificial intelligence application technologies, and years of operational experience and resource accumulation have provided a powerful and comprehensive infrastructure for Tmall's cooperative brands.
From Sharp's point of view, relying on Tmall's strong platform strength will help Sharp to provide consumers with more accurate product services, improve the shopping experience, and improve operational efficiency. Of course, both Sharp and Tmall have achieved brilliant results in the double 11 of last year and 618 this year.
Build up 8K ecology
It seems that cooperation with Tmall is part of Sharp's 8K ecology. As the "Father of LCD," Sharp is hard to return to the top of the industry if it only has a marketing advantage and cannot maintain its technical advantage.
8K in advance is a strategic deployment of Sharp. At present, what Sharp wants to do is not only to launch 8K TVs themselves, but also to drive the industry to expand the 8K industry.
8K is not just for television applications. In fact, it was learned on the 8K display forum hosted by Sharp that 8K has a wide range of applications in many fields such as precision industrial manufacturing and medical care. During the broadcast of sports events, the images captured by the 8K cameras are used to bring more enjoyable HD viewing experience to the audience.
What Sharp wants to do is to work with industry partners including storage, signal, editing, broadcast, imaging, and video recording to promote industry maturity and expand the scale of the industry.
In terms of TV market, Zhong Yikang and Ovi both stated that 8K display has broad application prospects on large-size and over-sized TVs, and the quantity of 8K panel production will also continue to climb. 8K TVs will look like today's 4K. Like TV, we enter the living room of millions of households.
The iQIYI, Youku and other content parties also recognized Sharp's efforts in the 8K field. They also said that after the terminal is first implemented, the content industry will also follow the trend and in turn promote the development of the terminal market.
8K Sharp ahead of time, in the 8K display technology has gone ahead of other manufacturers, the display technology upgrade to promote the iteration of various industries and content innovation. In this round of industrial chain upgrading process, Foxconn and Sharp have already made sufficient reserves of hardware, technology and funds to welcome the arrival of the 8K era, so as to accelerate the arrival of the 8K era.
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Teaming up with Tmall to create an ideal life Sharp boosts 8K ecological landscape
Sharp, which Foxconn has empowered, becomes more vibrant and grounded. On the one hand, noble and inexpensive products and marketing ideas have enabled Sharp to return to the market center. On the other hand, the company has continued to upgrade its technology, especially in the 8K field, to maintain its leading position in the industry.