When it comes to "dominating the manufacturing industry," we must mention two countries, and China bears the brunt of it. It is a manufacturing power and a factory of the world. However, when it comes to manufacturing power, Germany is undoubtedly unique in the world and is known for its quality. It deserves to be at the top of the manufacturing food chain. It is not necessary to say that German made in the automotive, medical, and industrial fields. There are also well-known brands in the household appliances, such as Miele, Liebherr, Bosch, and Siemens. However, we have also found such a problem. Among the many German-made brands, the popularity of television products is very low. The earliest CRT TVs entered the Chinese market. Consumers preferred Japanese brands. Sony, Panasonic, Toshiba and Hitachi all gave us a deep impression. Of course, many users choose TCL, Konka, Changhong and other old domestic brands. After the LCD began to dominate the mainstream market, the Korean brand Samsung and LG had a strong rise and successively won the world TV sales championship. At present, we are about to enter the era of OLED, and the dominator has become Korean and domestic brands. It can be said that TV has never left Asia in the long process of development. Korean brand rises rapidly in LCD era For the time being, let us forget about Germany. In fact, of the TV brands in Europe and the United States, we can name only Philips. A person who knows a little about the TV industry may know about the French Thomson brand. However, this is the world’s top four consumer electronics. The TV business of the manufacturer has already been acquired by China TCL. In the United States, although Vizio's local brand is very popular, it is believed that most Chinese people have never heard of it. Even if they heard it, it is because of music. After talking about the situation of well-known TV brands in Europe and America, we come to Germany again. In fact, in many people's impressions, Germany does not have a well-known TV brand. People are more aware of German cars and white goods and small home appliances. It can be said that Germany has a strong strength in the research and development of technology, production and manufacturing of products. "Quality", "high-end" and "practical" are more Chinese consumers' evaluation of German brands. However, when it comes to television, Germany seems to be What's the reason? The German TV brand you have not heard of With the ability of Germany in the manufacturing industry, it is of course not difficult to produce a television. However, due to the market strategy and the scope of sales, few people know about it. In fact, Germany was once one of the birthplaces of televisions. Metz, an established local brand, was established as early as 1938. Since 1955, it has been designing and producing televisions. There have been eight major series of products and peripheral derivative products, and they have been implemented in 18 countries and regions around the world. Sales. However, due to economic recession in Europe and the United States, fierce competition in the TV market and over-concentration in focusing on the decision-making mistakes in the high-end customer market, it was acquired by domestic brand Skyworth in 2015. As a synonym for high-end home appliances in Germany, Grundig (Grundig), established in 1945, has become one of the largest full range of home appliances suppliers in Europe. It has been crafted in 70 years and elegantly designed, perfectly interpreting the spirit of high-end home appliance brands in Germany. With its high quality products and customer-oriented strategy, it enjoys more than 90% brand awareness in the German market. At this IFA 2017 exhibition, we also saw the first ultra-thin design and excellent picture quality OLED TV launched by Grundig. Unlike the two brands mentioned above, the German TV brand LOEWE is focusing on high-end luxury lines. LOEWE does not rely on powerful performance and outstanding image quality to attract consumers. Instead, it creates luxury televisions that are more in line with high-end home environments. The author saw a 55-inch LOEWE OLED TV product in a German store, priced at nearly 50,000 yuan.... In fact, the German TV brand is far more than we think. Any brand in the country is definitely a high-end product. It is also true in Germany. Therefore, Germans would prefer to buy Japanese and Korean brands with relatively low prices. They are basically occupied by Samsung, LG, and Sony in stores, while German local TV brands only have high-end products. The crowd will choose. Why German TV does not sell to China For Chinese consumers, in addition to considering brand factors, TV shopping must also consider prices, features, content, and quality. In simple terms, Chinese consumers pay more attention to cost-effectiveness. In recent years, Internet TV has been able to make its way into the very mature TV market because it has a high price/performance ratio and more young consumers are willing to pay for it. In contrast, German TV brands have very different design concepts from those in Asia. They pay more attention to the matching of home environments and pay more attention to how they can interact with speaker equipment to get better audio and video experience and environmental effects. More emphasis is placed on A kind of life attitude can also be called European feelings. This concept of consumption and life is clearly incompatible with the domestic market. German TV brands pay more attention to the matching of the home environment and the ultimate audio and video experience In fact, Europeans are very simple to buy TV. They will not pay too much attention to TV display technology. Prices are not the most important factor. In their view, the TV is a long-lived product, usually used for 5 years or even 10 years, so the German TV brand will pay more attention to the mix of products and overall home style, will be more pursuit of the ultimate audio and video experience . At present, many Chinese TV brands have gone out of the country and deployed overseas markets. It is believed that these differences in television understanding between China and the West can also provide some inspiration. At the same time, for a manufacturing powerhouse such as Germany, it has been involved in the manufacture of televisions for a long time. 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Metz, a veteran television company in Germany, was acquired by Skyworth in 2015 
LOEWE is committed to creating art TV in high-end home environment 
This price even the Germans have some "too much to eat." 
Mainstream stores are dominated by Japanese and Korean brands 
Internet TV wins a bloody road in the market with high cost performance 
TCL chooses to release X6 high-end TV series in Germany as a wise move