E-commerce will become a new force in Guangdong's economic transformation in 2012

Recently, the Guangdong Provincial Government launched the "Global Logistics" line to revitalize the economic weapon and formally launched the "first shot" of the online business of Guangdong's e-commerce companies. According to industry insiders, this is an important measure taken by the Guangdong Provincial Government in order to establish a good market order, promote the transformation and upgrading of the traditional retail industry, and stimulate domestic demand in the current e-commerce price war.

How will e-commerce play a role in Guangdong's economic transformation? The China Economic Times reporter interviewed Wang Xianqing, director of the Guangdong Business School’s Institute of Circulation Economics.

The circulation industry in Guangdong must “get its own life”

Wake up early and get up late - this is Wang Xianqing's typical description of the development of the circulation industry in Guangdong. “Guangdong's circulation industry is the largest and the earliest in the country. However, after the reform and opening up, Guangdong took a long time to develop industry, and the circulation industry was forgotten.” Wang Xianqing believes that historical reasons have caused the circulation industry in Guangdong to be quite long. The time is behind.

In Wang Xianqing’s view, the circulation industry in Guangdong is facing a huge challenge, namely “how to change one’s own life”. He believes that Guangdong's development of the circulation industry must jump out of its original mode. The development of the circulation industry in Guangdong is relatively backward, which seriously hampers the overall economic growth of Guangdong.

At present, Guangdong is in a critical period of economic transformation. For this reason, to overcome the transition difficulties, it is bound to face the situation in which backward companies and products are eliminated and new ones are developed. Among them, e-commerce has been given a new mission.

In 2011, the amount of e-commerce transactions in Guangdong Province reached 1.20 billion yuan, accounting for about 18% of the country's total. Guangdong's internet penetration rate, number of online users, online shopping penetration rate, market transaction scale, e-commerce market share and other indicators rank first in the country, and more than 95% of large and medium-sized enterprises have fully implemented e-commerce transaction management.

"For an industry, market cultivation is actually an important and lengthy process." Wang Xianqing believes that vigorously developing e-commerce is both a general trend and a natural law of economic development. The current lagging development in Guangdong needs to be improved to nurture and develop electronics. The business market, in turn, led to the development of the logistics industry in Guangdong.

Cultivate leading enterprises to promote industrial clusters

Alibaba allowed Zhejiang to have a miracle that "a company will create an e-commerce industry cluster with an added value of more than 20 billion yuan." There is no doubt that the current Guangdong also needs to create the same myth.

Since 2002, Guangdong has tried to vigorously develop the modern circulation industry, including the development of chain operations, modern logistics and e-commerce. “Guangdong has actually done a lot of exploration. One of them is to select some companies to do leading enterprises in circulation, such as the current Guangbai Group,” Wang Xianqing said.

“Currently, companies are facing a situation where brand promotion and post-service are not good enough. At the same time, they lack related professionals.” Wang Xianqing believes that this is inevitable for growing young companies. Because of this, companies need to nurture and support more.

“As far as Guangdong is concerned, Shenzhen’s attempt has been relatively successful, and its logistics park has done a good job.” Wang Xianqing emphasized, but there are also examples of failures. For example, in recent years, Guangdong has sold a large number of goods to the domestic provinces and established a number of sales centers. However, due to problems in the environment, starting point, and positioning, there is currently no successful example.

We should face up to the phenomenon of "reproduction and light circulation"

The circulation industry is the “short leg” of China’s current manufacturing transformation and upgrading. The lag in circulation has also directly led to low brand value and low market levels, which has constrained corporate profitability. Oriented by circulation to promote the transformation of traditional manufacturing is one of the most valuable models at present.

Wang Xianqing told reporters that although Guangdong has attached great importance to e-commerce in recent years, the reality is not optimistic. Because at all levels of government, there are very few people who really understand circulation, and it is generally believed that the circulation industry only serves production, and the phenomenon of "heavy production and light circulation" at all levels of government has always existed. This has also caused the governments at all levels to seriously invest in the circulation industry.

The important role played by e-commerce transactions in driving the transformation and development of the manufacturing industry cannot be ignored. According to report, in 2009, Lecong Manufacturing Company of Shunde, Guangdong, jointly promoted e-commerce transactions. Businesses used the Internet to directly sell products to consumers and conduct pre-sales and after-sales services, which greatly increased the sales ability and regional competitiveness of manufacturing companies. .

Many people in the industry believe that while promoting e-commerce development by leaps and bounds, it is also very important to focus on promoting supply chain integration and improving the distribution network in Guangdong. After all, this is related to the fluency of operations. It is precisely for this reason that Guangdong attaches great importance to the development of e-commerce, and it is more meaningful to create "broad goods online banking" activities.

"In the past, cadres at all levels did not attach importance to the development of the circulation industry, but now the provincial government has clearly focused on the development of the circulation industry and the development of e-commerce. This has led governments at all levels to pay attention to the development of the circulation industry." Wang Xianqing emphasized that e-commerce can be used as a platform. Industry, agriculture, and service industries are all linked together. They can not only adjust the industrial structure, exert higher economic efficiency, and increase competitiveness, but also bring new economic growth points to Guangdong, which is of great significance to the economic transformation of Guangdong.