Analysis of several misunderstandings and future trends of smart homes

Smart home is the instantiated product of the Internet of Everything and one of the leading trends in the next round of information technology innovation. According to the research institute Research and Markets report, the global smart home market will grow at an annual rate of 8% to 10% in the next five years, and the entire scale is expected to reach $68 billion by 2018. There are no shortage of tech giants and hardware vendors to attract inbounds. This is an exciting and unobtrusive space for technology companies with a large number of users.

In recent years, Samsung, Google, Apple, Amazon, and Microsoft have all been involved in the smart home field, while domestic Huawei, Xiaomi, Haier, etc. have joined the pattern, and a large number of startup companies have emerged. We found that under the enthusiasm of all parties in the industry, smart homes have experienced several processes, such as initial emergence, standard application, category selection, platform embedding, and intelligent deep excavation. Although the market has not yet arrived, the entire market has basically bid farewell to the wild. status.

The reason why the smart home market has not yet formed a scale is due to the fact that the giants and manufacturers have tried and tested the product at various stages of the product form, and this has also reflected the evolution of the field.

One of the misunderstandings: networking is intelligence

The Internet of Things must first interconnect devices, and the high fragmentation of communication standards is a dysfunction in the smart home industry. ZigBee, Z-Wave, Bluetooth, and Wi-Fi have long been popular in the smart industry. EnOcean, which was later joined, also picked up the smart home wireless standard banner; the AllSeen Alliance and Intel's OIC, sponsored by Qualcomm, are committed to The industry standard technology defines the communication framework, shares resources and provides certification. In addition, Samsung, Nest, ARM-led Thread wireless standards, as well as the Apple HomeKit platform's concealed and unpublished certification standards, so that the already fragmented home agreement has once again added "chaos."

In fact, the existing communication standards, especially those that have been progressive for more than a decade, are sufficient to support the communication needs of today's smart home products. For example, LG's SmartThinQ Hub can support Bluetooth, Wi-Fi and Zigbee connection devices at the same time. Samsung's SmartThings also have built-in ZigBee and Z-Wave wireless devices. And the giant manufacturers frequently hold the new standard is actually a kind of standard dispute.

Misunderstanding 2: APP is intelligent

This stage is to do unnecessary "addition" to the product, think that using mobile phones, tablet control is intelligence, adding an APP application is smart. This thinking is mainly due to home appliances and hardware manufacturers that lack the ecological support of third-party developers.

Let the mobile terminal become the indoor human-machine interface, and build a software control capability with the large-scale APP ecosystem to make the device appear more "intelligent" seems to be a shortcut to the development of smart home in the mobile Internet era, and has also been welcomed by many startup companies. However, what they ignore is that the experience provided by the software is always limited, such as information push, simple script/macro manipulation, etc. The result is more broken scenes, more complicated operations, and the user's experience with home devices is not smart enough. Instead, it adds redundant steps.

Misunderstanding 3: Platform is intelligence

The potential monopolist in this direction is basically Apple and Microsoft, the technology giant with the core competitive value of the operating system. Apple's HomeKit platform itself does not produce new products, but authorizes third-party manufacturers to produce smart home devices that comply with Apple's compatibility and security standards. These products can control lamps, room temperature devices, curtains, fans, etc. through iPhone, iPad, and Apple Watch. For home facilities, Apple added an Home application to provide an environment interface in its own iOS system. Microsoft's approach depends on its "one Windows" strategy, the pan-platform operating system Windows 10, such as LG recently released the smart refrigerator Signature running Win10 system with a touch screen.

The advantage of the platform strategy is to build a closed, standard and unified smart home ecosystem, but the strategic resources that the giants are leaning in are extremely limited, and they cannot bring enough benefits to the manufacturers who lead the hardware design and manufacture, causing both sides to wait and see each other. before.

Amazon Echo launched a time after the launch, Microsoft, Apple, Google's response was first stepped up, and the manufacturer's feeling is that the original smart home can do so. In any case, artificial intelligence has successfully landed in the smart home market as the next entry-level platform. Subsequently, Apple's Siri was implanted in HomeKit, Google's Google Home was unveiled, and Microsoft's Cortana entered Haier's excellent home system. AI became the only way for smart homes to get together.

AI integrates the role of the central control center and human-machine interface in the smart home field. It is equivalent to the private voice assistant in the user's home. It can control various home terminals and receive push feedback by issuing voice commands. The user's hands are released in the interactive experience, adapting to more scenes, and combining with the cloud and big data is more advantageous.

In fact, voice interaction is just one form of AI application. We have already experienced AlphaGo's performance in Go games. What kind of perfect experience is it to envision a smart home AI with deep learning ability in the future?

In summary, after experiencing “pseudo-demand”, “experience redundancy” and “entry misunderstanding”, smart homes are expected to move towards a more mature form, with future opportunities and challenges coexisting, and new products will be worth more.

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