(Original title: Zuckerberg sees more Augmented Reality: TV sets or will be replaced by $1 apps) Mark Zuckerberg speaks at Facebook F8 Annual Developer Conference.牰î´ç»ŒC diagram News reporter Wang Yueyue comprehensive report Zuckerberg believes augmented reality technology is not a flash in the pan. In the early morning of April 19, Beijing time, Facebook company founder and CEO Mark Zuckerberg announced at the company's F8 annual developer conference that Facebook will open its augmented reality tools to third parties to create custom masks and filters. Mirror and other effects. Initial partners include Nike, Electronic Arts, and Warner Bros. The Wall Street Journal believes that this means that Zuckerberg has turned his attention to Augmented Reality (AR), a combination of reality and the digital world. He believes this technology is growing faster than he expected. Zuckerberg passed Pokemon Go, a mobile game that swept the globe last summer. He realized that in the competition between augmented reality and virtual reality (VR), the former may gain more advantage, and Zuckerberg had previously The biggest bet is on the latter. The Wall Street Journal quoted Zuckerberg's recent interview as saying: "When people see augmented reality technology, they think: It's quite fun, a bit simple and crude. It's what kids like to play today. But we look at it. When we arrived at it, we thought of the beginning of a new platform." Facebook's focus on AR at the developer conference is the latest big move in the contest between Snap and its parent company, Snapchat. Although it was Snapchat that made AR filters popular among young people, Facebook, as a big social brother, has always followed this trend. Just on the same day as the developer conference, Snapchat introduced a new feature that captures the background. Zuckerberg said augmented reality technology is still in its infancy. But he predicts that this technology will eventually lead to more abundant services, and the $500 TV can be replaced by a $1 application. "If you want to watch TV, you can use a mobile device such as a mobile phone to create a digital virtual screen on the wall. With a $1 application, you can make a $500 hardware effect," Zuckerberg explained. . Zuckerberg's view is that nearly 2 billion Facebook users prefer more immersive media such as photos and videos, and will increasingly use their cameras to interact with others. In March of this year, Facebook put the camera in a more prominent position, allowing users to turn on the camera by sliding the screen to the right. But with the opportunity comes challenges. Facebook has recently been questioned for its poor regulation of video content on the platform. On the afternoon of April 16, US time, a 37-year-old American man, Steve Stephens, made two videos on Facebook. One of them announced that he planned to kill. The second paragraph was alleged to be his own approach. An old man shot at his head. About 10 minutes later, he talked about the murder and his other criminal activities through the live broadcaster Facebook Live. It took more than two hours for the video to be deleted by Facebook. Zuckerberg responded: "We still have a lot of work to do. We will do everything we can to prevent such tragedies from happening again." Before seeing AR technology, Zuckerberg had spent big money on VR. After acquiring VR company Oculus in 2014, Zuckerberg said that VR will become an important computing platform after the rise of mobile devices such as mobile phones. But the reality is that the road to VR's "rise" is not smooth. This is true for Facebook and other companies. Oculus production delay, the price is too high for the average consumer. In addition, there is still no iconic game or application that makes VR a must. But last year's hot Pokémon game has set a benchmark for AR technology. In the past year, Zuckerberg has also started to focus on AR technology, which he believes represents the main way people will communicate, shop and consume information in the future. Oculus's technology and research department also began to help build a solid foundation for AR technology. "I think VR and AR technology are two sides of a coin," Zuckerberg said. Last year, Zuckerberg once said that the success of Elven's Pokémon means that people can feel AR technology through mobile phones instead of glasses. This makes AR's threshold lower than VR because current mainstream VR helmets are still not priced. Philippine. But the reality is that Facebook's massive investment in VR has limited its investment in AR. The company acquired MSQRD, a start-up company that develops filters. Facebook's current competition in the AR is mainly from the after-burner ancestor Snap, Microsoft, which is developing the AR helmet HoloLens, and Magic Leap, a Google-funded AR startup company. Home Air Purifier,Air Purifier,Room Air Purifier,Indoor Air Purifier CIXI KYFEN ELECTRONICS CO.,LTD, , https://www.kyfengroup.com