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At the same time, the entire television industry is still in a state of declining sales, and it is difficult for manufacturers to find effective solutions. According to statistics, the sales volume of 2017 Q1 TVs was 12.168 million units, down 5.3% year-on-year; the overseas market sales were 31.88 million units, down 10.1% year-on-year.
For such market conditions, traditional manufacturers have shown a lack of response, Konka's main business losses, reduced to the point of selling land; Changhong's first quarter loss of 176 million in 2017, a year-on-year increase of 248%, relying on subsidies During the day, Skyworth Digital had a five-month sales reduction in the first seven months of this year, and TV sales in June decreased by 31% from the same period of last year.
The quite traditional TV manufacturers have to face this embarrassment, not to mention the weak Internet players. The practice of compressing profits, or even losing money to sell hardware, can no longer bring about an increase in the television market. This is precisely the development bottleneck faced by the television industry.
The reason why the TV industry cannot break through the existing bottlenecks is because the manufacturers have not yet found the key point that can stimulate the growth of the industry. Once this key point can be found, it will surely bring new directions for the entire industry.
Where is the future of TV? The importance of vertical resource content as the core content for TV manufacturers has been self-evident, and it has always been the creation of exclusive and exclusive content matrix that has become the most important way for manufacturers to lay out in the industry.
However, different vertical classifications have different results. Statistics show that in 2016, the highest rated sports events reached 7.08%, while the highest rated variety entertainment programs were 3.8%. And on popular IP, sports events also have obvious advantages. The overall IP of sporting events shows a small but refined state. The football basketball tournaments that are popular with the audience and the top events held every year have reached 33%. In contrast, in the entertainment industry, nearly 400 entertainment events in China are well-known to audiences. Only 20.
Therefore, in the selection of vertical content resources, sports events have a clear spectator basis and can bring higher benefits to manufacturers.
In this regard, LeTV can be called the first mover. After the arrogant funds were used to purchase copyrights, LeTV brought rapid growth to the television business with its vertical layout in sports events. However, although he took a good hand, Levision obviously lacked the ability to operate in the later stages of the event. He lost his inherent advantage step by step.
Obviously, the self-contained content operation mode is no longer suitable for the development of the current TV industry, because as the output of the content, PCs, mobile phones, tablet PCs and other mobile terminals are obviously more open, along with such video sites as iQIYI, Youku, etc. The rise of TV, if TV is still drilling the "exclusive content" of the horns, then it will certainly block itself in the wall.
Therefore, creating an open vertical content resource operating model has become an inflection point in the industry and will bring new growth value to the industry.
PPTV should help O2O operations in the television industry to create game resources. Closed loop refers to the layout in the vertical content direction. PPTV has the absolute right to speak. In addition to having more than 300,000 hours of library resources, in 2017, PPTV was the exclusive copyright of the top five leagues in Europe plus popular events such as Super League and AFC. It included 90% of domestic and international sports events and became the largest Internet in the country. The television sports content platform has laid its own huge content advantages. 
In addition to the software and content aspects, PPTV is also working with traditional TV manufacturers to create smart TV product hardware. Through the combination of software and hardware, the pace of content sharing is accelerated.
In addition, brand operation is also a major killer of PPTV. During this year's national qualifying round, around the two focus wars, PPTV smart TV online launched # cheering for the national football event, joint multi-brand online and offline force, and smart TV brand and IP content, star The three parties of the user are bound together and have harvested over 20 million topics on Weibo.
At the same time, based on the alliance with Suning's O2O, the establishment of the PPTV offline IP franchise store is also steadily moving forward step by step. In addition, the powerful operation mode of PPTV itself, as well as the foundation of users and resources, formed a closed loop of O2O mode of “software + hardware†and “online + offlineâ€, which led us to go beyond a race resource operation of LeTV. road.
In fact, the simplest and most effective way to promote the growth of the TV industry is to start with content, provide users with professional and rich vertical resources, and with professional and perfect operational capabilities, it will bring new highlights to the industry. At this point, PPTV's approach can also bring new thinking to the entire industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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Where is the future of television? Vertical resources will become the fulcrum of the industry
The rise of the mobile Internet has brought new opportunities for development in many industries and has also changed people’s living habits in many ways. People gradually become accustomed to using mobile phones to do some things, including chasing dramas and watching movies. With the changes in people's habits, the television industry has also been hit by a lot. TV is finished? That's because we haven't found a good direction for nearly two years. The development of the entire TV industry has been worse than before. The pressure that vendors face has also come from all aspects. In addition to the impact of the Internet and mobile Internet development, raw material prices, market saturation and other factors also allow manufacturers to deal with the difficulties, can only take simple rough hardware, fight low-cost competition, and this for TV manufacturers In itself, it is an impulsive practice of "one enemy hurts and one loses eight hundred." However, PPTV did not block these exclusive resources, but instead used these resources as the core to share with other TV manufacturers. At present, PPTV has successfully helped Xiaomi, Philips, Komi, Konka and other brands to join the PPTV billion-million sports channel.