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On December 6th, the new office building of Shenzhen Tongfang Optoelectronic Technology Co., Ltd. (hereinafter referred to as “the same partyâ€) was in full swing. The same party and the sales elites of Shenzhen Yusheng Electronics Co., Ltd. (hereinafter referred to as “Yusheng Electronicsâ€) It is a lively discussion and exchange around products, business and markets.
According to the statistics of the Higher Industrial Research Institute (GLII), the output value of the packaging industry in the first half of 2014 reached 27.56 billion yuan, a year-on-year increase of 21.0%. Benefiting from the surge in downstream demand, the rapid growth of packaging shipments and the slowdown in packaging prices have gradually slowed down. In 2014, the LED packaging industry is expected to achieve a 20% growth rate.
The diversified demand of the industrial chain makes it impossible for the packaging enterprises to rely on the monomer to meet the order demand in the market. As a packaging enterprise, the market positioning and the full communication and resource sharing with the upstream and downstream industries can realize the professionalization of its products. And low cost.
The development of the LED industry has gradually become better, the degree of industry integration is getting higher and higher, and resource sharing is becoming more and more important. Team specialization and industrial collaboration are becoming a new trend in the industry. Enterprises that are behind closed doors can't make products that are closest to the market and most suitable for the needs of the market. To do the lamp, you need to know the power supply, and you need to be familiar with the lamp bead.
According to Qi Junguang, the director of the same party, as a professional LED light source manufacturer, the company takes COB mirror aluminum and 1W patch as its main products, adheres to the market-oriented product development, cites imported equipment, and strictly controls the product quality. In the past two years, the company has achieved steady development in the LED packaging industry. After years of research and development, Yusheng Electronics has positioned itself as a high-quality outdoor high-power LED driver, which has also rapidly emerged in recent years.
Everything is about everything, and the individual decides the whole, and so does the LED. In fact, not the best source of light and the best power source can be combined to make the best fixtures, and the overall solution fit is important. This requires manufacturers to strengthen communication, understand the characteristics of each other's products, and find the best matching solution.
"No matter how marketing is done, it is still necessary to speak with products." Zou Chaoyang, deputy general manager of Yusheng Electronics, stressed. And this argument has also been unanimously endorsed by people at the venue. After years of development in the LED industry, there is no longer an advantage in single-handedness, and strong alliance is the way to development.
In the current market where information flows rapidly, whoever has the latest and most cutting-edge information will have a strong resource, and sharing resources and information will provide more information and resources to open up more customers and markets.
Similar to the sharing and sharing sessions of the same party and Yu Sheng Electronics, it will become a platform for leading the integration and sharing of resources in the future.
Strong alliance with the same party to lead the new trend of professional marketing
[Text|High-tech LED reporter Yue Mengdi] LED power supply factory that does not understand LED light source is not a good LED lighting person. Recently, marketing specialization and close industrial cooperation are becoming a new trend in the LED industry.