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However, it is slow, although the emperor is glamorous, but there are many emperors who are short-lived in history. Like Tongzhi, Guangxu is not long. The LED industry in 2014 is also like a short-lived emperor. Soon after the "thumbation" at the beginning of the year, when the industry was laughing and ready to meet the market explosion, just two months later, I heard the market whining.
National LED product sales suddenly fell into a sustained weakness. This makes producers and sellers complain. The main reason is that the overall domestic economic situation has weakened, the growth of the upstream real estate industry has slowed down and engineering projects have decreased, domestic monetary tightening, and loans have been difficult. All kinds of unfavorable factors have swept the LED lighting industry in the "expansion period", the lighting market is deserted, the peak season is not prosperous, and the off-season is very weak.
The market is so sluggish, but the competition is fierce. Conventional varieties such as bulbs, digital tubes, fluorescent tubes, lamp strips, downlights, and spotlights are as low as cabbage prices. Tens of thousands of LED companies spend several times more manpower, material resources, and energy to grab the lighting market cake than in previous years. Killing the market is a red sea, but the cost is calculated, almost no money is earned, and even more sales, the greater the loss. After a few rounds, some companies were defeated because they were powerless. In the second half of the year, companies like Fengguang began to run, and the tide of closure began to appear.
Many people in the industry complain to the author that only a small number of companies or distributors have made money this year. But both production and sales were lower than last year, and even the same as last year's sales were few. that's the truth. This year, hundreds of millions of enterprises in Shenzhen, Zhongshan and Dongguan have closed down or run, so that people in other industries "talk about LED color change." By the end of the year, industry news was almost exclusively monopolized by “LED Run Newsâ€.
But there are also some companies that have weathered the storm. Become a "a little red in the green bush".
The reason why these enterprises have the ability to resist risks is mainly: First, the technology is excellent; Second, there are channels both at home and abroad, and third, the capital is strong. For companies that make money this year, profits are mainly from exports. Those companies that used to be domestic channels alone have been sad this year.
Therefore, to be an emperor must have a hard work, otherwise the risk will become a short-lived ghost. In particular, the current market continues to be deserted, and the market may be even harder to do next year. In particular, companies must practice their skills. To save social order, we must improve the cultural quality of the whole people. Therefore, now we should give ourselves some time to study. Only if you become a true reading person, you will be spiritually purified and sublimated. If everyone does this, the whole society will be All right. 
How to develop the LED industry without "short-lived emperor"
It’s another year’s inventory. At the beginning of this year, the overall rise in LED home lighting caused by a small rebound in ceiling lamps has led the industry to believe that 2014 is the "outbreak year" for LED lighting. Many phenomena seem to prove this too. Such as Ali, BYD, Midea and other cross-border capital, the increase in bulk imports and export orders and the national and local governments actively promote energy-saving emission reduction, vigorously advocate the use of LED lighting products, all kinds of positive phenomena really let the LED emperor generally sit in the lighting industry Dragon chair.