Project Introduction Nanchang Honggutan Wanda Plaza is located in the core central business district of Honggutan CBD in Nanchang, at the intersection of Fenghuang Zhongdao and Huizhan Road. The project covers an area of ​​about 200 mu and has a total construction area of ​​about 550,000 square meters. It is a large-scale urban complex built by Nanchang Honggutan Wanda Plaza Investment Co., Ltd. with a total investment of 6 billion yuan. Responsible unit: Shenzhen Qianbaihui Lighting Engineering Co., Ltd. Designer: Wang Yawei, Dang Chunyue, Gu Yanming, Wei Wei, Chen Liyong, Huang Yuying, Zhou Wei Design positioning The lighting design surrounds the light carrier and fully combines the carrier to highlight the bustling commercial atmosphere at night, making it the focal point of the night and even the focus of the area. It reflects people-oriented , meets, attracts consumers and renders a lively business atmosphere; meets the needs of basic functional lighting for the participation of consumers, avoids the requirements of glare and uncomfortable light pollution, enhances the comfort of people's participation, and becomes a shopping, An important destination for leisure and entertainment. It reflects the commercial characteristics , emphasizing the differentiation of corporate image and business circle, the planning of the district building, the overall grasp of the lighting environment of the square and the commercial area, and the use of the eye-catching marking system to leave a deep impression on the hearts and minds of the people; in different business formats Carry out unconstrained lighting design, commercial building lighting and decorative lighting, reflecting different commercial lighting effects through different lighting, color temperature and brightness in different business districts; Dynamic lighting and intensive crowds are an important part of a lively business. Here we use dynamic lighting to showcase commercial brands and render business efforts to promote consumption. Reflecting the architectural characteristics , highlighting the performance according to the characteristics of the building. The large commercial part highlights the rich visual effects of the different materials, textures and compositions of the façade. It mainly uses various types of partial projections to form a rich surface. effect. The success of the building structure gives the night scene lighting a new height. Controlling the color and dynamics of the lighting can guide the consumption and the direction of the flow of people. In the grasp of the color of the square of the vice president of the Red Valley Beach Planning Institute, the local characteristics are incorporated. With white and warm yellow as the main color, dynamic color is used as an auxiliary color to express the intention of the landscape. The colored light is matched with white, which makes the brightness and chroma improve. It reveals the fashion between the atmosphere and the simplicity. Modernity combines the ever-changing urban rhythm with the static beauty of the building, making the overall lighting elegant and rich, and improving the quality of the light environment in the entire region will become a new coordinate for the city's commercial real estate. 
