Legend's Road to Lighting

A few days ago, the British BBC website published an exclusive interview with China's largest lighting company and Wu Changjiang, the founder of the Hong Kong Stock Exchange's main board, NVC Lighting [1.970.00%] (2222HK), and described the growth and struggle of Mr. Wu Changjiang. The legendary story holds that the entrepreneurial spirit of perseverance, diligence, proactiveness, and perseverance is a positive force for its success. It is reported that BBC TV's large-scale documentary column also had an in-depth interview with him earlier this year.

Accumulate and create a legendary Chinese lighting

The report begins with Wu Changjiang’s family background and repeatedly mentions Wu Changjiang’s entrepreneurial career that is full of challenges and choices. He believes that his success is a positive example of strength – perseverance, diligence, initiative, and never Confidence in entrepreneurship.

According to reports, Wu Changjiang’s family was poor but determined to be a child. “Perseverance and excellence are my motto since childhood. Mothers often teach us that success must be achieved through hard work. Even if it is hard to survive, we will never retreat.” With perseverance and hard work, he was admitted to the University with honors and was assigned after graduation. The airline works and is highly regarded by the leaders. “In my heart, there has always been energy to encourage me to pursue my dream and establish a company of my own.” His direction of life changed in 1992. With a “boss dream”, Wu Changjiang resolutely resigned and left Shenzhen alone.

In 1998, Wu Changjiang and his business partners used only 1 million to establish NVC Lighting in a small factory in Xiaojinkou Town, Huizhou, Guangdong; 14 years later, NVC Lighting has grown into the largest lighting manufacturer in China with Guangdong. , Chongqing, Shandong, Zhejiang, Shanghai five domestic manufacturing bases and a British branch. For this “miracle” in the lighting industry, Wu Changjiang is not relying on luck: “At the beginning of the establishment of the company, we proposed to build a respected company, to achieve the industry’s first goal and to provide high-quality services. The brand of products and manufacturing technology; at the same time, I have been focusing on innovation, through a lot of learning, research and analysis, scientifically adjusting the company's business strategy, marketing model and management.” And in the face of corporate change, Wu Changjiang firmly believes that Bigger still needs an adventurous spirit.

This interview on the BBC website undoubtedly fully affirmed NVC's overseas market performance, demonstrated the company's strength once again to the world, and represented the world’s top media, led by the BBC, to pay close attention to the pace of NVC lighting's internationalization.

NVC expands its UK market

This summer, the magnificent lighting of the London Olympic Stadium made people wonder. Among them, there were products from NVC Lighting, most of which came from NVC Lighting's UK branch.

It is understood that NVC entered the UK market in 2007 and later acquired a leading lighting sales company in the UK and established NVC UK. First through the OEM sales form, and then gradually transformed into the wholesale NVC brand, and a number of well-known local electronics chain cooperation, the NVC brand into the mainstream channels. At present, NVC UK's products are mainly concentrated in four areas: commercial lighting, industrial lighting, decorative lighting and outdoor lighting. The number of stores served by NVC UK increased from 50 at the beginning of 2010 to 200 at the end of 2010, of which 50% were sold by Edmonson, the largest electrical distributor in the UK. At the same time, the company has successfully entered the list of suppliers of Edmonson and the UK's fourth largest Buying Group. The company is steadily advancing with annual sales of 25 million pounds. It is expected that it will achieve annual sales of 50 million pounds in 2015.

In April this year, NVC Lighting's new operating site was completed, further expanding the size of the British company, with an area of ​​over 91,000 square feet, convenient transportation and logistics, and radiating the entire British market. According to reports, during the London Olympics in 2012, NVC Lighting won the bid for tens of millions worth of lighting products, including commercial lighting, office lighting, emergency lighting, and LED lighting. NVC Lighting uses the perfect lighting products and services to reflect the London Olympic Games, highlighting the charm of Chinese lighting national brands.

At the beginning of the year, interviewees talked about the economic changes

With the rapid development of NVC Lighting UK, the NVC brand has become more and more influential in the mainstream channels and has attracted much media attention. According to reports, this report is the second special interview of BBC media to Wu Changjiang. It was interviewed by a large-scale documentary by BBC TV at the beginning of this year, and a full-scale live shooting and development report was conducted on NVC Lighting.

It is worth mentioning that the documentary of BBC focused on comparing the work and life of British employees and Chinese employees in the same Chinese company (NVC Lighting). The visit mainly focused on the impact of the reform and opening up on the generation of Wu Changjiang. The opportunities, as well as the overseas expansion of NVC Lighting, made in-depth exchanges.

In the face of the BBC's interview, Wu Changjiang believed that the reform and opening up has brought about earthshaking changes to China's society and economy. At the same time, it has also given Chinese entrepreneurs tremendous opportunities. Today, the development of Chinese enterprises and the social respect they receive are long-term. Stable development creates the prerequisite for success. At the same time, he is full of confidence in the future of NVC Lighting: “In the past, many Chinese-made products may have some quality problems in the minds of Westerners, but this is actually a misunderstanding. For most Chinese companies, China The reason why a manufactured product can go to the world must rely on high quality products.We are full of confidence in our products and services, and we also firmly believe that as long as we are sincere in making our products, we will be able to obtain worldwide "Recognized." Since the documentary was broadcasted, NVC Lighting's popularity and influence in the overseas market has grown rapidly through the global influence of the BBC.