Latest market analysis: 2016 PS VR forecast sales fell below 1 million units

Interactive media research firm SuperData is updating its previous predictions about Sony's PlayStaTIon VR hardware. Initially, SuperData expects Sony to sell more than 2 million PS VR heads by the end of 2016. However, at present, it is obviously difficult for the company to reach this daunting number. SuperData now expects Sony to sell only 745,434 units by the end of the year.

SuperData believes that Sony has chosen to double its treasure on other major holiday products, the PlayStaTIon 4 Pro. Stephanie Llamas, director of SuperData Research and Strategy, thinks so.

"Sony took a more cautious approach, and it did not rush to market PSVR, but left a better position to the Pro. Sony only guaranteed enough supply for its VR products, and did not seek to completely occupy the market. They did more and gradually built the supply chain to ensure a stronger ecological chain. They also pointed out that the Pro version of VR looks better than standard or slim PS 4, so this is passed to most players. Yes: Start Pro now, then PSVR. So, before the New Year, they won't break 1 million shipments."

"If Sony's attitude toward PSVR is the same as that of other new hardware, then PSVR demand will definitely exceed 2 million. However, given its low-key release product attitude, it is clear that they are very cautious before fully investing in technology. Since there are no "killer apps" and slow and stable release of 3A content, they will sell less than 1 million devices before they have enough confidence in VR content to get the praise they want. Sony has a slowdown in capital. Because they don't have competitors right now. Until 2017, their supply and sales will rise steadily, not with the seasons."

SuperData's sales forecast has not been confirmed by any major VR head manufacturers. And the company made this prediction conclusion like this:

“SuperData's survey methods in the consumer center market include: investigating retail status, interviewing decision makers of all relevant companies in the market, price data, customer tracking based on surveys, and purchasing digital content from data providers. We will be private and public data. The combination of sources, including financial information obtained from our customer network, to achieve an objective interpretation of the market. Those major revenues come from listed companies that develop, sell, or distribute video games, and analysts are explicitly prohibited from buying, selling, Hedging or otherwise operating the securities of these companies."

In this new report, Oculus Rift and htc vive's sales forecasts remain unchanged from previous reports. However, Google’s Daydream View’s forecast sales fell from more than 450,000 units to around 260,000 units.

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