In 2021, the global smart home market will reach 500 billion yuan. How can smart graffiti expand its market?

[2021 The global smart home market will reach 500 billion yuan. How can smart graffiti expand its market? 】 The whole house smart, smart city into the new focus of attention, smart speakers, smart refrigerators, smart bracelets, smart jewelry are thanks to the development of the Internet of Things. According to speculation, in 2045, the most conservative forecast is that there will be more than 100 billion devices connected to the Internet, and the first thing that has blossomed on the Internet of Things is the smart home. Online data shows that in 2021, the global smart home market will reach 500 billion yuan.

The smart home market with such promising prospects not only spawned many smart home companies, but also gave birth to a number of IoT platforms that provide intelligent solutions, such as foreign AWS, IBM, Microsoft, Google, and domestic Alibaba Cloud and Jingdong. Microelectronics, Huawei, and other large companies with strong overall strength, as well as small and medium-sized IOT platforms such as Zhiyun, Graffiti, and Zhizhiyi, are the catchmakers of smart homes, big and small platforms. The development path may not be so smooth.

Smart home IOT track crowded, graffiti intelligence is facing a lot of challenges

On the smart home IOT track, the challenges faced by small and medium-sized platforms such as graffiti intelligence are mainly related to the identities of other competitors in the market. Brand smart home businesses are mostly self-developed intelligent systems, and they have a large market share, such as Haier and Xiaomi, while graffiti intelligence, which only provides intelligent system development services, has no obvious competitive advantage.

First of all, as far as traditional home companies are concerned, most brands are building their own smart home service platforms. Haier has U-home, Midea has smart home, and Changhong has CHiQ. On the one hand, these traditional home-brand enterprises are already very mature in refrigerators, air conditioners, televisions, water purifiers and other home appliances, and the brand influence has been deeply rooted in the establishment of brand barriers, and there will be significant in smart home products. Competitive Advantage.

On the other hand, on the basis of its own brand barriers, there are funds and strength to support its own smart home system, and can further improve the brand barriers to strengthen smart home, such as Haier U +. However, some brands choose to cooperate with BAT and other Internet giants with strong AI, such as Changhong Smart TV CHiQ-Q5R and Tencent Jingle, Midea Smart Refrigerator and Baidu DuerOS. This means that traditional home companies such as Haier and Midea do not need to outsource the development of smart systems to small and medium-sized platforms such as graffiti intelligence, or they are not their first choice.

Secondly, in terms of the Internet of Things platform, there are both self-owned smart home systems and physical products such as Mijia, Huawei Hilink, AliGenie, and JD.com. On the one hand, these Internet giants have professional and mature AI, cloud technology, etc. The development of smart home systems is faster and easier than other companies. On the other hand, with the support of technical strength, they have financial support and the ability to expand smart homes. Industry can also open smart home systems and build ecosystems.

According to statistics, Ali’s Lynx Elves’ sales have exceeded 2 million units, ranking third in the world. Millet officials revealed that millet IOT platform networking equipment more than 85 million units, more than 10 million units of daily live equipment, partners 400 super, has been the world's largest intelligent hardware IOT platform, the future will fully open IOT platform.

Online information shows that Jingdong has created the world's largest cross-brand, cross-category IOT platform. JD IOT has more than 300 partners including Samsung, Philips, Panasonic, AO Smith, Gree, and more than 1,000 access devices, covering 70 categories, generating shipments of nearly 20 million units, and exceeding the annual sales volume. 30 billion, micro-joint devices that access the Joylink protocol of JD.com have been distributed all over the world.

From this point of view, whether it comes from the challenge of traditional home companies or the pressure from the Internet of Things platform, it is a great challenge for small and medium-sized IOT platforms such as graffiti intelligence.

In addition to fierce competition, graffiti intelligence still faces internal worries

Hand-held smart homes and other small and medium-sized platforms, such as graffiti intelligence, not only face the intense competition in the IOT industry, but also cause problems that are difficult to avoid due to fierce competition.

First, the Internet of Things platform is the ultimate goal of providing comprehensive and intelligent services. It covers home, travel, medical, education, and other fields. Small and medium-sized platforms are no exception, but small and medium-sized platforms do not seem to be sufficient. Only in the partial vertical intelligence field has made achievements. For example, the intelligent services provided by the lighting intelligence and electricians in the graffiti intelligence are more professional, but there are few other areas involved, and there is still a long way to go to the all-around IoT platform.

Secondly, as a professional platform for providing Internet of Things services, providing users with development system services also means undertaking greater security responsibilities. On the one hand, there are a few security incidents from the Internet of Things, such as those in IoT security accidents that occurred in 2017, leakage of smart toy voice information, multiple intrusion of drones into Chengdu Shuangliu International Airport, and 175,000 security camera explosion loopholes. , smart vacuum cleaner seconds change monitor and so on. According to statistics, more than 71 million Internet of Things devices have been exposed worldwide, including routers, cameras, firewalls, printers, VPNs, and other device types, and the security needs of Internet of Things devices have become increasingly prominent.

On the other hand, as a platform for B-side users to provide IoT services, they naturally have to assume corresponding security responsibilities, such as data encryption, system maintenance, etc. This also means that there must be excellent IoT technologies, and graffiti intelligence. For small and medium-sized IOT platforms, due to lack of funds and other soft power, they may face a fatal blow in the event of major software-related security incidents. Therefore, security issues such as data, information, and systems must be implemented to ensure vigilance.

Third, the intelligent solutions provided are similar in nature and tend to be homogenized. On the one hand, providing smart home companies with a popular version of the APP can help them save costs; but on the other hand, the public version of the APP product is generally slow to update, which means that it may sacrifice the C-side user experience and buried smart home products. The characteristics, etc., are also not conducive to improving the competitiveness of the platform. According to online data, in the smart home APP category, smart home public version APP is not less than 60%, outsourcing APP is over 30%, and autonomous APP is less than 10%.

From this point of view, small and medium-sized IOT platforms such as graffiti intelligence not only face fierce competition inside and outside the industry, but also have many deficiencies that need to be remedied. From the C-side user experience, optimizing the smart experience, or can help the graffiti intelligence to enhance the future competitiveness.

Improve user experience or help graffiti intelligence to open up the market

Based on graffiti intelligence, the internal and external problems facing the public can be opened up from the following aspects.

First, based on the C-end user experience, we continuously improve product performance and stabilize existing markets. Since the smart system is directly connected to the C-side user, and the graffiti intelligence is directly providing the B-side user with intelligent transformation, the C-side user experience should naturally be used to improve the intelligent product service. Such as simplify the APP operating system, do a fool-type operating system so that old and young children can easily get started, "smart + manual" combination, to provide users with simplified DIY control, expand the voice interactive system can identify the scope.

On the other hand, too complicated operations will cause users to have an impatient psychological impact on the user experience, causing users to lose interest in smart homes. Smart homes themselves are simply to make homes easier and more interesting, so it is very necessary to simplify the operating system; In the current era of consumer upgrades and user rejuvenation, it flaunts the focus of individuality as the pursuit of younger users. Therefore, emancipating the way of operating smart homes to users is also a way to improve user experience.

Second, starting from small and medium smart home companies to expand the market. On the one hand, the smart home business of small and medium-sized enterprises outsources the smart operating system to the graffiti intelligence of third-party small and medium-sized platforms. This can save system development costs and time, and second, it can avoid being isolated due to incompatibility with the brand manufacturers' systems. After all, users do not want to buy a few brands of smart home will install a few APP.

For small and medium-sized IoT platforms such as graffiti intelligence, small and medium-sized companies are short-circuiting their technologies and funds in the development of intelligent systems. This has given graffiti intelligence the opportunity to expand and expand this part of the market.

Third, ensure the compatibility and error-free system. Most users will choose different brands when they purchase smart home products. Some brands have independent R&D APPs such as Haier and Xiaomi, while others are outsourced to third-party platforms. The incompatibility of home products will give users troubles and inconveniences in enjoying the smart home process. The incompatibility of smart systems is inconsistent with the development of the smart home industry in a broad sense. In a narrow sense, it is restricting the user's choice of rights and binding user spending.

In addition, the error-free nature of the intelligent system is also particularly important. First, the voice interactive function of the Internet of Things is still limited in distance. Inaccurate recognition will affect the user experience, especially for households with large room space. Second, remote access via the APP. When operating the smart home, if the system recognizes errors, it is highly likely to lead to safety accidents, such as failure of the security system by intentional use of people, damage caused by home appliances, and even short circuits and fires. In view of this, it is extremely important to ensure the compatibility and error-freeness of intelligent systems, and improving their own hard power also enhances their competitiveness and brand influence in the IOT platform.

In a comprehensive view, for the small and medium-sized IOT platforms in the IoT industry that use smart homes as the track, but are facing intense competition, traditional home companies such as Haier and Midea, as well as Internet of Things giants such as JD.com and Huawei, etc. The two sides squeezed through the competition to win more partners, gain a place in the Internet of Things industry, and continuously improve the intelligent hardware and software services to enhance the competitiveness of products based on the C-end user experience, or they could find a long-term breakthrough for themselves.

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