Nuremberg, March 16th, 2017 – Advantech , the global leader in intelligent systems (stock code: 2395), at the 2017 Embedded Electronic and Industrial Computer Application Exhibition (Embedded World) with Ying Yan, Cheng Mai, Canonical, Lineo, Ruixiang, RTSoft, TImesys, Zhongke Chuangda and Witekio jointly announced the establishment of the Embedded Linux & Android Alliance (Embedded Linux & Android Alliance, hereinafter referred to as "ELAA"). This alliance mainly promotes open and standardized Linux and Android software and hardware architectures in the industrial embedded market. All members will use this alliance to establish a complete software and hardware industry ecosystem to accelerate the development of Linux & Android in embedded and industrial Internet of Things. For both hardware and software developers and end users to benefit. In the era of the Internet of Things, the large demand for product portfolios in different industries will have a major impact on the embedded board market. Among them, embedded Linux and Android solutions that meet the diverse needs of industrial IoT will become a key factor in the growth of the market. However, the diversified combination of hardware and software complicates design development and management, and its corresponding Linux and Android systems have not yet perfected the ecosystem in the industrial IoT market. The ELAA Alliance has thus formed to accelerate the promotion of embedded Linux and Android. Software and hardware standard architecture. Under ELAA's software and hardware standardization concept, alliance partners will work together in layers to provide the support and services that end customers need for development. Among them, ELAA standard development platform partners provide basic core hardware platform and software development kit (BSP); hardware differentiated service partners, further integrate backplane design and system integration to provide hardware customization and differentiated services to meet The hardware requirements of various embedded or industrial IoT applications; software value-added integration service partners, built on the above two layers, to develop embedded Linux or Android operating systems that meet the needs of customer applications, and to assist customers in developing their The software value-added service required for the application. ELAA founding partners currently include: · Standardized development platform: Advantech, Yingyan · Hardware differentiation services: Advantech, Ruixiang, Zhongke Chuangda · Software value-added integration services: Ying Yan, Cheng Mai, Canonical, Lineo, Rui Xiang, RTSoft, Zhongke Chuangda, TImesys, Witekio The ELAA Alliance concept, through the standardization and platformization of core software and hardware, enhances the resource input efficiency of each application, and combines the software and hardware differentiated value-added services to develop the requirements for different embedded and industrial IoT applications. The hardware and software functions, expecting a new model of more value and innovation through the close relationship of alliance partners, will help customers achieve the goal of reducing application development risks and rapid time to market. In addition to the Embedded World, the ELAA Alliance will release NXP platform solutions and will soon launch different SoC solutions. It plans to exhibit and publish in Taiwan, Japan and China to invite more partners to participate in the ELAA alliance. Power Transformer,Dc Transformer,Control Transformer,Small Transformer Shaoxing AnFu Energy Equipment Co.Ltd , https://www.sxanfu.com
Figure 1 - ELAA ecological value chain 
Figure 2 (VIP from left to right) Witekio CEO Yannick Chammings, Canonical Marketing Director Thibaut Rouffineau, TImesys CEO Atul Bansal, Ruixiang CEO DusTIn Huang, RTSoft Deputy General Manager Hubert Hafner, Lineo General Manager and CEO Akira Kobayashi 
Figure 3 - ELAA solution based on Advantech i.MX6 two platforms Qseven ROK-DK7421 and RTX ROM-DK3420 