Zhongyikang recently released the monitoring data of the refrigerator market in the first half of 2018: the retail sales of refrigerators in January-June increased by 7.9% year-on-year, and the overall growth rate slowed down. Among them, online retail sales and average growth slowed down, up 10.6% and 29.2% respectively, a record low in the past few years. In the high-end refrigerator market, various high-end brands have different performances. From the market data of 1-30 weeks this year, the overall growth of the industry is 1%, and brands such as Siemens, Casa Di, Samsung, Bosch and Haier have different degrees of growth in various price segments. Among them, the price range of more than 10,000 yuan, Siemens increased by 42%, Casa Di increased by 76%, Samsung increased by -8%, Bosch increased by 20%, Haier increased by 362%; in the price range of more than 15,000, Siemens increased by 11%, card Sadie increased by 163%, Samsung increased by -4%, and Bosch increased by -15%. In terms of market share, brands also have their own ups and downs. Siemens 11.40%, down 1.44% year-on-year; Casa Di 7.99%, up 2.54%; Samsung 3.11%, down 1.48%; Bosch 3.25%, down 0.42%; Haier 27.03%, up 1.98%. From the perspective of product unit price, the overall industry growth rate of 15%, of which Siemens, Casa Di, Samsung, Bosch, Haier actual average unit price has increased, Casa Di average unit price of more than 10,000 yuan. It is reported that the current refrigerator market is gradually moving towards a stock market dominated by replacement demand. Consumer demand for refrigerators has changed from popular to quality. Under this trend, high-end demand gradually replaces low-end demand, and price is no longer the primary factor in leading consumption. It is urgent to introduce product differentiation function and application innovation around user's advanced demand. Mining high-end consumer demand and promoting personalized production have become the main direction for the development of high-end brands such as Samsung, Casa Di, Bosch and Haier. For example, in response to market trends, Samsung has introduced a new pair of door-opening refrigerators, which are equipped with a frost-free moisturizing dual-circulation system to ensure that the refrigerator compartment and the freezer compartment are “independently temperature-controlled and freshâ€, satisfying high-end users to store fresh food and avoid odor. Demand. Casa Di launched the F+ free-standing refrigerator, which is mainly used to control the oxygen concentration of the MSA. By controlling the oxygen concentration in the storage space, delaying the oxidation of the ingredients and extending the shelf life, the company sold 50,000 units in a single sale in the first year. Meta sales. Bosch also launched a three-door refrigerator for high-end users' demand for precision preservation. It is equipped with a flow-through airflow and quick-cooling system and zero-degree vitamin preservation technology, so that the temperature in each corner of the refrigerator can be kept close to a constant state. The zero-degree Vita fresh-keeping room is closer to zero. Based on the high-end innovative development strategy, Haier Refrigerator has launched a banquet refrigerator that is chilled and frozen. Through the refinement of the micro-airway and dry and wet storage technology, the precise temperature and humidity environment is created to avoid the condensation of fruits and vegetables. At the same time, the intelligent temperature technology of the freezer is used to solve the problem of nutrient loss caused by temperature fluctuations. Thanks to this, the banquet refrigerator has been recognized by tens of thousands of users in the 100 days of listing. According to Zhong Yikang, in the second half of this year, the growth of the refrigerator market will further decline. The reason is that the sharp decline in real estate sales has brought great pressure on the growth of demand in the home appliance market in the second half of the year. At the same time, the market base in the second half of last year is relatively high, which may lead to The growth rate of the refrigerator market in the second half of this year has been relatively slow. M8 Circular Connectors,M8 Industrial Waterproof Connector,M8 Female Base Waterproof Connector,M8 Waterproof Connector Shenzhen HuaTao Electronic Co., LTD , https://www.htconnector.com
