During the Guangzhou International Lighting Exhibition in 2010, LED lighting has occupied half of the Guangzhou Lighting Exhibition, and competes with traditional lighting. At the Zhen Mingli booth, Optoelectronics News Network interviewed Fan Banghong, Chairman of Zhen Mingli. Chairman Fan Banghong said that in recent years, a large number of enterprises have started to produce LED products. Zhen Mingli has made high-profile LED chip manufacturing and the entire LED industry chain production. I don’t think LED will have excess capacity, and the output value of the chip is far from the market demand. I believe it is true. Mingli will become one of the few LED chip manufacturers to survive and profit in the future. The key factor for LED lighting to enter the homes of ordinary people is the promotion and sales model. There is a view that price is a key factor hindering the entry of LED lighting into the homes of ordinary people. However, in the view of Zhen Mingli Group, the key factor for LED lighting to enter the homes of ordinary people is not the price, but the promotion and sales model. The retail price of LED Christmas lights in the market is about 5 times higher than that of traditional Christmas lights, but it has almost been completely replaced. The current price of LED general lighting is only 2-3 times higher than traditional lamps, counting traditional lamps. The accessories such as power transformers, LED lamps have been very close to the price of traditional lamps. LED has been used in the commercial field for more than 50 years. It has more energy-saving, environmentally friendly and mercury-free LED lighting products than traditional lamps. With the gradual improvement of LED performance and the continuous reduction of prices, it has gradually entered people's Sight. At present, LED lighting and application lighting in Europe accounts for almost 100% of the market, because Europe has a high positioning of lighting quality and effect, and is not so sensitive to price. Although LED lighting is about three times more expensive than traditional lighting, it is the best choice for European consumers due to the environmental, energy saving and lighting effects of LED lighting and application lighting. In the United States, LED lighting also accounts for 20%-30% of the lighting and application lighting market, and it is expected that the market share will increase to over 90% by the end of 2010. In China, LED lighting is still dominated by government projects. Although commercial lighting is optimistic and penetration rate is increasing, it has never occupied the mainstream market. Zhenmingli Group is actively exploring the Chinese market, and sales in the Chinese market are expected to rise to 25% of the Group’s total sales this year. At present, more than 90% of the products of Zhen Mingli are mainly exported, mainly because foreign countries are not very sensitive to the price of LED products and have high acceptance. At the same time, it is in contact with foreign European and American users, and can accurately grasp the market trend, so that the company's products are ahead of the market. At present, the domestic LED product market has gradually climbed. Zhenmingli Group is also actively exploring the Chinese market. The sales ratio in the Chinese market is rising steadily, and it is expected to reach 25% of the Group's total sales this year. Heshan Yinyu Lighting Co., Ltd. has set up branches in 21 cities in China, and will continue to open offices in the future. In 2010, it will set up offices in each provincial capital of the country, totaling about 30, to be close to the market and merchants. It provides services and guidance. In addition, we will carry out strong brand promotion for domestic media and major websites, cooperate with other forms of packaging and promotion, and be the world's first LED application lighting leader, the only vertically integrated listed company in the LED field and the first in domestic LED lighting applications. Brands and other attractions attract the attention of dealers and consumers. At the same time, build its own proprietary LED B2B e-commerce platform, using a new business model to expand its influence in the domestic market. In the aspect of public works, the company's LED street lights, LED bulbs and LED tubes are mainly promoted in various ways. Zhen Mingli Chairman Fan Banghong At this stage, China's LED lighting market is still dominated by government projects, and commercial lighting is expected to gradually improve. The LED lighting applied in commercial space and home space is regarded as the key development direction of the company in the future. 2009 can be said to be the first year of LED lighting, I want to say that 2010 will be the detonation year of the entire LED industry. Large-size LCD TV panel backlights and indoor lighting demand will set off this year's LED market. According to the Displaybank research report, the global LED-backlit LCD TV sales will reach 32 million units in 2010, a 789% increase from the 3.6 million units in 2009. In addition, in the new market, new applications, and the LED lighting inspection standards in early 2010, the LED lighting market in 2010 has grown considerably. According to Philips' prediction, LED lighting will account for 90% of the total lighting market in 2020, and traditional general lighting will only have a 10% market share. LED's current performance and price have reached an acceptable stage LED has been used for a long time since its invention and has been used for more than 50 years. In the LED field, Zhen Mingli has been in the LED field for more than 13 years. It can be considered that the current performance and price of LED technology have reached an acceptable stage. As LED performance continues to rise and prices gradually decrease, LED home lighting products will expand in the future. The Group invested a large amount of capital and manpower to develop LED home lighting series products, with a total investment of more than 30 million US dollars. In 2010, it launched seven new product series, including LED bulb series, T5, T8 LED tube series, LED panel light series, LED track light, LED downlight series (latest version), LED flexible neon series and AC LED patch light strip (latest version). Precision optical design, good heat dissipation design, elegant and practical product design and packaging design, strict manufacturing process and quality assurance make the LED home lighting products launched by Zhen Mingli have a good market reflection. At present, the company's LED downlight series and LED track lights have been certified by the US Energy Star, becoming the first Asian company to pass the US Energy Star certification for LED home products. Vertical integration of industrial chain LED lighting costs are very advantageous Zhenmingli Group invested in the field of LED packaging in 2002. In 2008, it entered the field of upstream LED chips, and completed the vertical integration of the upper, middle and lower reaches in the LED field. There is no international giant who dares to produce chips on the mainland. Only Zhen Mingli can invest in the mainland on a large scale, which saves a considerable part of the cost. The price of a real bright lamp may reach 1.5 times or 2 times that of a traditional energy-saving lamp. The price of other manufacturers is 3 times, which is a big price/performance advantage. In addition, Zhenmingli Group has established offices in each province of China, and also cooperates with large-scale channels such as Red Star Macalline and Bian'an Home. It directly faces customers and saves the price of intermediate dealers. The cost is much lower. With the advantages of LED industry chain, large-scale, single production, the price of the terminal LED bulbs of Zhen Mingli Group can be as low as RMB 50. Future market competition is not in the patent, but in the cost. The patent generalization expires, and large-scale investments are not easily copied by others. Zhen Mingli is in a favorable position both at home and abroad. In the future, China's LED lighting market will be 150 billion yuan----200 billion, and Zhen Mingli hopes to occupy 50% of its share. In the next two or three years, we will get 100 MOCVD, making Zhen Mingli the largest LED company in the country. Comparison of Construction Cost and Application Cost of Silver Rain 120W LED Street Light and Philips 250W High Pressure Sodium Lamp Project Application case: Newly built 1km road with a road width of 25m. The road is equipped with a street lamp with a height of 10m and a distance of 30m. Note: The annual maintenance fee for high-pressure sodium lamps is based on empirical data provided by the streetlight departments of Taishan and Jiangmen. The annual maintenance fee for LED street lamps is based on empirical data used by the factory. The traditional 250W sodium lamp street lighting system has a large power, the required transformer power and cable cross-sectional area are relatively large, which greatly increases the investment cost of street lighting. The high-power LED street lamp system can be very large due to high light efficiency and low power. To the extent that the investment in cables and transformers is reduced, coupled with its excellent power-saving performance, long life and high stability, it has the unparalleled advantages of traditional street lamps. It can be seen from the above that for a new road of 1 km, high-power LED street lamps and traditional sodium lamps are used for lighting. In the road construction stage, LED street lamps need to increase the input of engineering materials to 153,600 yuan. In the road use phase, the electricity costs saved and The maintenance fee is 74,567 yuan / year (48,365 yuan per year for electricity savings + 26,202 yuan for annual maintenance and maintenance costs), and the recovery time is 153,600 yuan, ÷745,67 yuan / year ≈ 2 years, the increase of LED street lights in the road construction phase relative to the sodium lamp. It can be recycled in less than two years in the road use phase. In practical applications, on the basis of ensuring that the national standards are guaranteed, most non-main roads can replace ordinary 400W high-pressure sodium lamps with silver rain 120W or 150W LED street lamps, and the energy-saving effect of LED street lamps will be more obvious (energy-saving effect is improved by 400W). 250W = 1.6 times). Insulated Power Cable,Bimetallic Crimp Lugs Cable,Pvc Copper Cable,Cable With Copper Tube Terminal Taixing Longyi Terminals Co.,Ltd. , https://www.lycopperlugs.com