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Since then, the reverberations of the above incidents have not been made, and today, there are still people who talk about it. The Shenzhen abolition incident reflects the excessive government intervention in the LED industry, resulting in LED upstream capacity and production congestion, highlighting the development of the LED industry needs to comply with market rules.
However, the government's macro intervention still plays an important role in the LED industry, but the intervention method needs to be adjusted.
Government subsidies approach general LED lighting
LED lighting is not without a market, but at this stage it needs to share the market with traditional lighting. How to grab a certain market share from traditional lighting, this is the problem that LED lighting needs to face.
Especially in the field of LED general lighting, the government's macro intervention is relatively small, and enterprises need to rely on the true ability to seize market share.
However, when it comes to LED general lighting, when it comes to government macro intervention, there are always endless topics.
First of all, Volkswagen believes that LED general lighting is the most promising piece in the entire lighting field, with a promising market and strong sustainability. This is the main reason why many LED lighting companies have opened up channels. Secondly, the government's macro intervention in the field of LED lighting. It is not uncommon, from the support of LED industrial park construction to MOCVD equipment purchase subsidies, from the prohibition of production of more than 100W incandescent lamps to the procurement of outdoor lighting for all levels of government.
Earlier, in addition to prohibiting the production and sale of more than 100W incandescent lamps can give the LED general lighting market a first-line competitive market space, LED general lighting is less affected by government intervention. This can be an excuse for the LED general lighting market to open, but it is not the main reason why the LED general lighting market cannot be opened.
Fortunately, at the beginning of this year, the government incorporated LED lighting into the government procurement list, which created a good start for LED lighting development this year. Not only that, in May this year, the government directly included LED bulbs into the scope of subsidies.
Price is an important weapon to open the market
If the promotion of LED lighting is not enough, so that consumers are not very aware of it, which will affect the market's demand, then why the LED lighting sales of lighting companies with obvious advantages such as NVC Lighting and Op Lighting are also weak, and Mulinsen Such low-priced LED lighting products are relatively good in the market? Obviously, the reason for awareness or influence on the LED lighting market is mainly due to price.
Reducing costs is one of the main factors affecting prices. Many manufacturers have earlier slogans to keep LED lamps close to the price of fluorescent lamps.
The helpless market can't get up, and many companies have no slogan. The failure to sell and the price of the product will not be a disadvantage. At the same time, because of the lack of industry standards, the LED lighting industry has fallen into "cheap and no good goods, expensive is not necessarily good goods."
Reducing the cost of the industrial chain is the only way for the industry to mature. However, the inertia of the Chinese people will not be able to blame the LED upstream industry, including the high cost of purchasing imported equipment.
As a result, the government subsidized MOVCD machines, sapphire and MO sources, resulting in a surge in upstream production capacity and the formation of a barrier lake in the industrial chain.
The price of LED application products has indeed declined, but it still does not reach the level that consumers can accept.
Past subsidies lead to overcapacity
The mainland China LED listed company's 2012 financial report was released. The revenue of the main business of the upstream listed companies generally declined. The net profit attributable to listed companies also declined to varying degrees, but remained basically profitable.
Sanan Optoelectronics, Huacan Optoelectronics, Silan Mingxin, Ganzhao Optoelectronics, and Dehao Runda's five chip listed companies have expanded their production capacity without exception.
Aside from the cost of capacity expansion, although the company's net profit has declined, the number is still considerable, which is inseparable from the government's subsidies.
Last year's performance changed to Wang Nanda's photoelectric revenue of about 177 million yuan, a decline of 45%, while its net profit was as high as 90.1 million, the government subsidies can be seen.
On the other hand, in the mid-stream and downstream listed companies, except for the negative growth of Guoxing Optoelectronics and Hongli Optoelectronics, the operating income of 10 listed companies such as Qinshang Optoelectronics, Zhouming Technology, Changfang Lighting and Ruifeng Optoelectronics all showed an upward trend. Fengguang's revenue growth was as high as 71%.
Different from the performance of operating income, except for Ruifeng Optoelectronics, Jufei Optoelectronics, Alto Electronics, Qinshang Optoelectronics, and Liede's net profit growth, the net profit of the other nine listed companies all declined, which is obviously not increasing profits.
It can be seen from the financial report data that although the middle and lower reaches of the Chinese LED industry have suffered a serious reshuffle, the market has already shown positive signals. The reason why some enterprises do not increase their income is because the company has increased its capacity and marketing in order to expand its operations.
Government subsidies should trend toward LED downstream
Back to the cost issue, from the analysis of the cost of LED indoor lighting, the proportion of the total cost of the light source device and the driving power source is getting smaller and smaller. At the same time, the proportion of the cost of the design of the lamp is gradually increasing, and this part is gradually increased. The cost depends largely on the capacity of the luminaire.
LED upstream currently has huge idle capacity and high inventory, and chip prices are expected to continue to fall as upstream capacity continues to be released.
In contrast, the middle and lower reaches of the LED may require more government subsidies and support, especially LED lighting. Of course, this support is not just the government project to buy a few LED street lights.
The outlet of the LED industry chain is the downstream application product. If the government implements the subsidy action for the LED lighting industry, the end market performance will directly drive the sales of the upstream and upstream products, which can well alleviate the production pressure and inventory of LED lighting upstream. pressure.
Once the lighting market begins, the market awareness, product volume production cost control and sales volume will form a virtuous circle.
However, all of this cannot be discussed in the absence of qualitative industry standards.
Under the current industrial situation, the government's promotion of industry standards and subsidies for enterprise patent application fees is far better than continuing to take money to "disguise support" upstream of overcapacity.
Recently, Wang Junbo, deputy general manager of Jingyuan Optoelectronics, told the Gaogong LED reporter: "The mainland government may have some overdose for mainland LED upstream enterprises, and now is the best time to open the LED lighting market. If the government wants to continue subsidies In the LED industry, it may be a good idea to shift subsidies to the downstream, even if it is to spend money to develop industry standards."
He said that the government should do something that is good for the market, and should not always toss in upstream production capacity and upstream patents.
Dr. Zhang Xiaofei, CEO of Gaogong LED, said that LED indoor lighting has reached the current level and can replace more than 80% of traditional energy-saving lamps.
There are also many people in the industry who believe that in terms of driving market sales, the government may wish to follow the example of Japan and Taiwan to implement a purchase subsidy policy to encourage consumers to purchase LED products to stimulate industrial development.
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What should the government do in the past?
[Source: Gaogong LED 's " LED Research Review" magazine May issue / Yang Zhaowu] In February this year, Shenzhen suddenly abolished the "Shenzhen LED Industry Development Plan (2009 - 2005)", again The public's attention is focused on the macro-intervention level of the LED industry government. Many media, including high-tech LEDs, have launched in-depth reports on the Shenzhen abolition.