Silicone Protective Sleeve,Silicone Sleeve For Glass Bottle,Silicone Water Bottle Sleeve,Bottle Silicone Sleeve Nantong Boxin Electronic Technology Co., Ltd. , https://www.bosencontrols.com
After the business photo, home, and even the crystal storm, the trend of European classical lamps is definitely or will be the next industry tipping point in the industry, and the Nuggets point!
But at least until now, the top three European classical lamps, including Alex, have no real leaders, just fortunately running in front of the team, and they are small and medium-sized enterprises in terms of total industry!
Even we should be awake: not that we are too good, but that our competitors are too bad!
If you recognize the current reality of the company, Alex should start from the height of the industry and the future strategic level, carry out the development orientation and internal system transformation and redeployment, and make Alex a star terminal with leading temperament and leading trend. overlord!
First: stability to ensure survival, breakthrough must exceed
The status quo of the number of European-style lamp manufacturers, especially after the export-oriented enterprises turned to the mainland market, the market competition has become more and more heated. Xiangyao Group's Huiteyou marketing expenses are huge, but the business is a door-to-door. The business storm of the year was initiated by NVC, which also contributed to the success of NVC, leading the flow of business trends in the industry!
The home storm was initiated by the industry's second child or the third river and lake. It also made the Ou Hao's stability and the status of the rivers and lakes! But at the same time, it also washed Jihao, Huatai and Liangdi!
Nearly to the previous year's crystal light storm, no achievements, but the overall decline of the industry's crystal lamp camp! This should be the bottleneck and the bottleneck of the breakthrough of the European-style light storm led by Alex!
Second: build the first brand potential energy, seize the market opportunity, must integrate and act quickly
If a company wants to become the master of the industry, it must establish the position and status of the first brand in the minds of consumers.
Relatively speaking, lighting products belong to the industry of “low attention, high participationâ€. Consumers only pay attention to lighting advertisements and brands when they decorate or purchase lamps, so the terminal becomes a brand and consumers. The most important place to communicate.
Alex is now facing a good industry to dominate the breakout opportunities, only the industry brands and no outside brands (for example, when the home storm, NVC, Sanxiong and even Jiamei are involved in the storm camp, but in the classical European light storm It is difficult for brands outside the industry to compete in the competition. The NVC lighting incident can be confirmed in the past!) The competitors are still weak or at least not too positive for us!
It’s quicker to get results now, and it’s the lowest cost of brand operation!
Third: Introduce the experience marketing model and focus on building a leader brand image
Alex first started from the promotion of corporate image, established the brand image of “high quality, high taste†European classical lamp, extended to the design improvement of the terminal image store, giving consumers a deep, profound and shocking visual impact. Let the affordable consumers be proud and let consumers who can't afford it!
Fourth: to send out the leader brand voice
Alex must have a brand appeal for consumers to remember, and pass a brand information of the order industry!
Ingeniously reached a state of "the first brand of European-style lamps in the industry"! Close the follow-up of competitors, seize the commanding heights of communication, and borrow the industry media to eliminate the barriers of public opinion for the enterprise to occupy the market!
Fifth: To build a leader brand team!
The newly formed market team must aim at: the market that is responsible for it is the first! Such a goal to select talents and trainers!
Star terminal is the best place to reproduce and spread brand effect and product culture. It is very important to do a good job in the cultural taste communication and training of terminal personnel, especially first-line shopping guides. Only the brand culture instilled in the first-line shopping guides can be effective. Pass to the ultimate consumer!
European classical lamps can completely extend the brand connotation in the content of "cultural taste, lifestyle, living standards"! Combine our classical European lamp products with life, help consumers to solve doubts, and at the same time get the consumer's taste and identity gratitude while selling things!
Sixth: Two-year strategic breakthrough, direct market leader
Now the industry has seen two major trends: one is capital, and the other is speed; 