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Good products are not equal to good sales, and best-selling products must have a good selling method. It is undeniable that the hottest and most dazzling LED in this fair is still LED, and it is indeed a promising good product, but it is not a good selling product, nor is it a popular mainstream product.
Whether products can become mainstream, first of all, the recognition, input and guidance of mainstream enterprises. Whether the product can be sold or not, the root of the product is whether the function and style of the product can meet the market demand. To do this, major manufacturing companies need to make great efforts in technology improvement, product development, style diversification, production cost control, and marketing. No single company can do it alone. Because of this, this year, Foshan Lighting, Op, Honeywell Langen, NVC and other traditional lighting predators also invested heavily in the field of LED lighting. Their help has made LED lighting increasingly popular in upstream manufacturing companies, making LED lighting popularized from traditional engineering and decoration, and has become a mainstream sales category.
Good products require a good path, which requires the dealer's terminal to push. LED lighting is a typical high-tech, high-end lighting category. The dealer not only undertakes the functions of product purchase, inventory, distribution and after-sales service, but also plays a role in publicity, promotion and shopping guide for new products, especially in the lighting industry with low market awareness and merchant-led consumption. When purchasing related products, whether a certain category can become a local popular consumption trend, dealers play a key role. What dealers need is a "selling" product that can quickly distribute and quickly withdraw funds. Although LED lighting has higher profits, it cannot be fast-forward and fast due to technology, price, cost, service, etc., and the future market is unpredictable. The business risks brought by sex, LED lighting has not become the main selling products of the business, the merchants have not invested more funds, manpower, material resources, including time and other resources to operate LED lighting products.
Consumer recognition is the ultimate success. An important reason why good products are not sold is that consumers have a mindset, even habits and emotional worship, about the old products or old products that they used to buy in the past, and they are worried about buying new products. Bringing uncertain losses and risks, it is difficult to accept other products with better performance and better quality. Therefore, the biggest cost for recognizing new things is the cost of education. Obviously, due to the low attention characteristics of lighting products, LEDs are still "foreign households" in the eyes of consumers. Consumers spend 10 yuan to buy an energy-saving lamp and hesitate to buy LED lighting products for tens of dollars, hundreds of dollars or even higher. The difficulty is even more imaginable.
It can be said that LEDs have started to fire in upstream enterprises, and they are still not warm in the downstream dealers. They are just a bit hot in the terminal consumption field. Really popular mainstream products must have sufficient market share and profits, attract more companies to improve technology and product research and development, so that dealers can get enough profits to educate and guide consumers, and ultimately make consumers buy real beauty. Affordable and cost-effective products to achieve a balance of interests, in order to form a mature and perfect consumer market 