The low-profile gold diggers in the Philips automotive lighting market

Author: How do you define the current role and position of Philips Automotive Lighting in the Chinese automotive market, and the function and location of this new plant in the global production system?

DominiekPlancke: Philips Automotive Lighting has been working in the Chinese market for 15 years. It is the market leader in the OEM and aftermarket. Our share in these two markets is the first, but the specific figures are not convenient to disclose. . We expect the Chinese market to maintain double-digit growth, and by 2015 China's auto production will be comparable to that of Europe. We hope to grow at least in sync with the Chinese auto market.

Dominiek Plancke, President, Philips Automotive Lighting Worldwide

It is precisely because of the huge growth potential of the Chinese market that we decided to expand our investment in the Chinese market during the global economic crisis in 2008. The new Malu plant will focus on the production of high-performance halogen automotive bulbs. Currently, two production lines are undergoing intensive commissioning. We have also reserved capacity in the construction of the plant to meet future market growth needs. The products of this factory will be mainly used in the Chinese market, and will also be considered for export to some Asia Pacific regions.

Author: As a secondary supplier, does Philips Auto Lighting have plans to locally purchase new factory production, and what localization strategy will you adopt in China?

DominiekPlancke: To ensure a very high level of quality, all production facilities at the new Malu plant and the components used to assemble the lights are imported from Germany and other parts of Europe.

Automotive lighting is part of the entire automotive industry chain. We moved our assembly and final packaging business to China, which is an important step in localization. We recruited local production and management talents and trained them rigorously and systematically to ensure the quality of our products. , we can do 10 PPM, or even 0 PPM.

All of our investment and localization strategies in China are based on the starting point of being closer to our customers and responding more quickly to customer requests. We will also consider further localization of procurement and R&D, but we believe that full localization is not a achievable goal in the short term.

Author: There is a saying in the industry that the Chinese regard the headlights as the eyes of the car, while the European consumers think that the windshield is the eyes of the car. Does it mean that Chinese consumers pay more attention to the appearance and function of the lights? Philips Is there any plan to carry out some research and development work in this area to deal with such needs?

DominiekPlancke: In fact, we can't completely separate the needs of different markets, each market will have different segments. According to our understanding, European companies such as Audi and BMW also attach great importance to the design of the lights and pursue the feeling of fashion. The Chinese market is developing very fast, and customers are showing multiple segmentation trends.

Of course, China and European customers are indeed different, so we established an application center as early as March 2008 to better understand the needs of local OEMs and equipment manufacturers, in order to provide products closer to the market. .

T16 Series Terminal Blocks

Withstand high voltage up to 750V (IEC/EN standard)

UL 94V-2 or UL 94V-0 flame retardant housing

Anti-falling screws

Optional wire protection

1~12 poles, dividable as requested

Maximum wiring capacity of 16 mm2


30 amp Terminal Blocks,high quality Barrier Terminal Connector,high performance Polypropylene Terminal Block,Polyamide66 Terminal Blocks,BELEKS T16 series connector terminal

Jiangmen Krealux Electrical Appliances Co.,Ltd. , https://www.krealux-online.com