The essence of big data: not "big" but "precise"

With the advent of the era of big data, the Internet and even the world have undergone profound changes. With the gradual deepening of big data applications, the elimination of the essence of big data has gradually become the focus of attention.

The following three theories can reflect the essence of big data:

◆ The emergence of smart terminals and “wearable” computing devices has made subtle changes in behavior, location, and physiological data an accurate target for recording and analysis.

◆ The “big” of big data lies not only in capacity, but also in the society’s insight into its value.

â—† As a new measurement tool, big data will once again lead a new boom and provide people with more choices.

Everything is interconnected and counted everywhere. Because of the popularity of the Internet, mobile phones, and wireless sensors, real-time monitoring, remote collaboration, SOHO work, and data management have become commonplace. Information is transmitted through the Internet like water and electricity, and tangible data on computers is transformed into intangible wealth. For the benefit of real life.

This marks the beginning of the era of cloud computing and big data. Intelligent management, social networking sites, Internet of Things, IPv6, when new technologies are driving into life, we are like catching high-speed trains, and we can't wait to see the scenery outside the window, and we are already whizzing past the next platform. The application of big data to health management almost represents all the characteristics of the new media technology level: electronic files are highly personalized; artificial intelligence helps us to subdivide information; remote collaborative record user behavior patterns; data mining predicts people's future needs. Relying on a highly personalized intelligent network platform, people can get rid of the obstacles of time and space and work and cooperate in any place. The grassroots service has deeper tentacles, the urban-rural gap is gradually smoothed, resource allocation is optimized, and industrial upgrading and efficiency are improved. The emergence of smart terminals and "wearable" computing devices has made subtle changes in behavior, location, and physiological data an accurate target for recording and analysis.

Although the term big data is not new, society's understanding of the value of big data is still deepening. In the 1980s, Americans first proposed this concept. Yahoo's scientists have found that thanks to the development of computer technology and massive databases, individuals' real-world activities can be recorded as never before. With the update of new media technologies, the concept of big data is now expanding, covering everything from digital images, news posts, text recordings, video documents, and social platform interactions. Not only that, but it is also seen as an ability that raises deep concerns at the social and national strategic levels.

The “big” of big data lies not only in capacity, but also in the society's insight into its value: in the post-information environment reshaped by big data, a world of large-scale production, sharing and application of data is coming. As the scholar Victor Meyer-Schonberg said, its true value "is like an iceberg floating in the ocean, only one corner can be seen at first sight, and most of it is hidden under the surface."

But even so, we can clearly see some of the changes that big data has brought to society. From Google's epidemiological analysis system to the data query terminal of residents in Minnan, Shenyang, information-based innovation has become the leader of services, connecting people's livelihood, and can help the wider general public; cloud computing-based information storage, sharing and mining methods Promoting the exchange, integration and analysis of data can help people discover new ideas and create new values. As a source of new inventions and new services, big data also affects the differentiation of traditional disciplines and changes people's value orientation and knowledge. Structure and lifestyle. Some scholars compare big data to microscopes and dashboards that observe human social behavior. And we see that this new measurement tool once again leads the new boom and offers people more choices.

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