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——The development pattern of domestic commercial lighting has gradually become clear and formed Chen Jun, Managing Director of Zhongshan Yihe Foundation Lighting Co., Ltd.
Analysis of the Status Quo of Domestic Commercial Development in 2007
In the most recent year, I have been moving around the domestic first-tier market. Naturally, I often have the opportunity to talk about the current development situation of commercial lighting in the first line with industry people. I have heard a lot of insights from many people in the industry. At the same time, I have more opportunities to meet face-to-face with commercial lighting products users (users), and more directly feel their consumer needs, including potential consumer demand, which also gives me a deeper understanding of their Commercial lighting products, companies, brands, opinions, opinions, ideas.
Perhaps, because of the long-term bubble in the first line, I have some special understanding of the current development of the domestic lighting industry, especially in the field of commercial lighting - the industry determined by the changes in the domestic market demand for commercial lighting products. Trends, or trends.
In 2007, I personally thought it could be called a watershed period in the history of domestic commercial lighting development.
In fact, since 1999, the development of domestic commercial lighting has been changing with each passing day. Successful people, triumphantly; new businesses, go on and on. Commercial lighting has always been a highlight of the domestic lighting industry, and it has taken a big step every year. However, the overall situation of domestic commercial lighting has been in the "difficult period" during these years.
As of July 2007, the pattern of domestic commercial lighting development has gradually become clear and shaped. The author summarizes this pattern as “first-line seeking, second-line seeking, and third-line survivalâ€, especially “first-line seeking, second-line seeking†has become the main theme and general trend of current commercial development.
In this case, the result of the development of domestic commercial lighting in the future will be the continuous development of this overall pattern. Specifically, the first-line brands such as NVC and Sanxiong will grow and develop, and the sales volume and market share will increase steadily; the second-tier brands such as Yanhe and Sidon will each have their own characteristics and continue to grow bigger and stronger.
On the surface, this trend is caused by the strategy of enterprises and entrepreneurs; at a deeper level, this trend is actually determined by the “God†– consumer demand for consumers. The rapid development of the domestic economy and the unprecedented prosperity of commercial activities have determined the richness of the market space, which has determined that the requirements for lighting in commercial lighting scenes are not uniform, but are infinitely rich.
In fact, most domestic markets are fiercely competitive, and industries with mature industries, such as the home appliance industry, have long experienced or are experiencing such a general pattern, and our domestic commercial lighting field can only be said to have just reached this stage. . In fact, it is not difficult to understand the inevitability of this megatrend from the perspective of marketing.
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