Guangdong Oujun Technology Co., Ltd. is a national high-tech enterprise established in 2006. It is a professional lighting manufacturer integrating R&D, design, production, sales and service. Specializing in the production of cord switches, high-precision connectors and other products, the products are widely used in lighting, electrical and other industries. The company's products have more than 60 patents at home and abroad, including 4 US patents and a number of national award-winning invention patents. The company covers an area of more than 13,000 square meters, has more than 180 front-line production employees, and more than 20 technical elites; realize automatic injection molding production , Integrated automatic installation and testing. With efficient production capacity, excellent quality and honest service, the company has developed into a modern enterprise that provides a full range of one-stop services. Dustproof junction box,Dustproof Cable Connectors,Junction dust Box connector,Outdoor Cable Connectors Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com
Going to the country
Affected by the comprehensive factors such as export tax rebate, RMB appreciation, rising raw material prices, crazy mergers and acquisitions by foreign lighting companies or sole proprietorship, domestic lighting companies have increased their management and control of the national market since the middle of last year. Expanded the in-depth development of the channel. At this time, Zhejiang Dongsheng Electric pointed the competition to the huge domestic lighting market, and used commercial lighting as a breakthrough to quickly establish a high brand awareness and reputation on the channel.
Chen Chengyu's point of view: Dongpu Electric has been paying attention to the development of the domestic lighting industry. In recent years, the domestic market has undergone great changes. France's Legrand has acquired TCL International Electric, Foshan Lighting has been controlled by Osram and Prosperity, and foreign lighting companies such as Philips, GE and Siemens have been driving in China. As a representative of the lighting industry in the Yangtze River Delta, I feel that we have the responsibility and obligation to contribute to the lighting industry in China and lead the development of national brands.
Since entering the domestic market last year and entering the business license field, from the current market performance, although there is still a certain gap between Dongpu Electric and the Pearl River Delta commercial enterprises, we also have their own obvious Competitive Advantage. First, we have strong financial strength. Second, build the confidence and determination of Dongpu Electric brand. Compared with other export-oriented enterprises, Dongpu Electric is not a temporary whim, but is a slap in the face, and is fully committed to building a famous national brand of Chinese lighting. Third, we have a strong marketing team, and the market size of nearly 300 people is among the best in the industry. Fourth, we have strong product development strength and technology development advantages. At present, Dongsheng Electric has a national-level experimental center and a lighting design center in the leading industry to ensure that the products developed by Dongsheng Electric have unique advantages. For example, the recently launched 12 patent products have obvious market response.
Development of the company to push 4S mode
It is understood that the Yangtze River Delta and the Pearl River Delta have always been two important areas of influence for the development of China's lighting industry. Among them, the representatives of the Pearl River Delta Commercial Enterprises, such as NVC Lighting, Seaton Lighting and Lighting, have created different brands and deepened the development of channels. Dongpu Electric adheres to the core goal of the company to enlarge and strengthen commercial lighting, and increase the promotion of “4S modeâ€.
Chen Chengyu's point of view: The development of NVC Lighting, Seaton Lighting and Lighting on the products is relatively fast, and it is worth learning and learning from the industry. However, each company has its own unique development goals, such as NVC lighting, in addition to the development of commercial lighting, but also into the field of electrical engineering. As such, different companies have different development models or corporate strategies.
We at Dongpu Electric have always made the expansion and strengthening of commercial lighting the core goal of the company. In production, Dongzhi Zhihong Lighting Appliance Co., Ltd. was established, specializing in the production of commercial lighting fixtures; the introduction of Nissan's automatic production line of 40,000 electronic energy-saving lamps; the injection of nearly 5 million yuan of automatic spraying oil lines into operation; die-casting workshop, wire factory, oxidation The factory and ballast factory have also been put into operation. In management, Dongsheng Lighting Technology Co., Ltd. was established to be responsible for brand operation, market development and customer service; nearly 300 market personnel were engaged in market development and service this year; DRP system was introduced to strengthen upstream and downstream value chain information management; On the introduction of six major light source electrical patent technology and six major patent technology.
As we all know, the lighting and lighting industry does not lack products, but lacks the application of products; there is no lack of lighting knowledge in China, but there is a lack of knowledge transfer to consumers. Dongpu Electric's 4S model is a shortcoming in the industry. The experiential marketing model, together with lighting design services, meets some of the customer's actual needs (services and benefits), and exceeds the customer's requirements for the lighting industry (lighting concept and The provision of design schemes is a marketing model that truly meets the interests of customers and provides value to customers. Under the market environment of increasing consumer awareness and level, it will be recognized by consumers and distributors and become an important industry. Sales model.
Improve the supporting product line
NVC lighting enters the field of electricians and forms an industrial chain. The lighting on the products focuses on hidden channels. Jiamei Lighting proposes to be a home lighting expert while strengthening the advantages of commercial lighting. In addition to increasing the input of light sources, Dongpu Electric also The core competitive advantages are concentrated in lighting and appliances.
Chen Chengyu's point of view: If the industry is to be upgraded and the enterprise is to develop, it must conduct comprehensive planning of the enterprise strategy, form a complete industrial chain and enrich the product line. At present, the development of NVC lighting has given the industry a role model. However, in addition to diversified operations, the development of enterprises also needs to build unique competitiveness in line with their own development, such as lighting and Jiamei Lighting.
Our Dongsheng Electric Nissan's automatic production line of 40,000 energy-saving lamps has been put into operation. In addition to its own production of light source, it will also strive for strategic alliance with the light source enterprises in the Yangtze River Delta to achieve strong alliance and combine the advantages of light source with the advantages of lamps. Our unique competitiveness lays a solid foundation for building a strong brand of Chinese lighting
Since its entry into the domestic market last year, Dongpu Electric has developed rapidly, especially in the lighting industry. The 4S store sales model, which was the first in the lighting industry, has become a hot spot in the lighting industry. In just a few months, more than 60 dealers were developed, and the market promotion and investment promotion speed of the products was fast, which made other companies in the domestic market to enter the domestic market at the same time.
In March of this year, we successfully held the National Investment Promotion Association in Hangzhou, with a contracted amount of 110 million and a signing rate of almost 100%. This successfully completed the layout of Dongpu Electric's outlets in the first and second-tier cities nationwide; in June this year, we still During the Guangzhou Guangya Exhibition, 12 major patent products were launched, and a shareholder's electric whirlwind was blown up in the industry. Therefore, in the days to come, we will further intensively cultivate the channels, expand the coverage of the outlets to the third and fourth-tier markets, and march into the popular brands in brand promotion, striving to become domestic famous national brands within a few years. .
Industrial upgrading to build unique competitiveness
The advantages of the Yangtze River Delta light source appliances have always been highly regarded and won the industry's approval. The commercial lighting and home lighting in the Pearl River Delta have unique advantages and national influence. After the NVC lighting industry chain was formed, the call for the Yangtze River Delta and the Pearl River Delta resources to be grafted again.
Chen Chengyu's point of view: Indeed, with the acceleration of industry development, it has reached a critical moment of industrial upgrading. After several years of rapid development, the Yangtze River Delta has exceeded its total economic indicators in the Pearl River Delta. In the field of commercial lighting, as a rising star, the Yangtze River Delta lighting companies have now kept pace with the Pearl River Delta lighting companies, and their development trend is consistently optimistic by industry experts, I believe that in the next few years will replace the Pearl River Delta lighting industry dominant position, from the overall Become the new regional leader in the lighting industry.
In fact, this is mainly due to the scale advantages, capital advantages of the Yangtze River Delta lighting enterprises and the confidence and determination to grow and strengthen the brand. However, compared with the Pearl River Delta, the Yangtze River Delta still lacks a complete industrial supporting chain. At present, the logistics cannot keep up with the need for rapid circulation. The entire Yangtze River Delta lighting industry needs further integration to play a greater overall regional advantage.
Due to the rapid development of Dongpu Electric Market, a large number of talents are urgently needed in many aspects such as market development, customer maintenance, product development, product management, and logistics planning. In addition, Dongpu Electric is a company with profound cultural heritage. It has its own concept of employing people. The first thing that employers value is “German†and the same values, followed by business ability, market awareness, customer awareness, and service awareness. Therefore, at present, talents can't keep up with the development of the market, the quality of talents and the requirements of enterprises. This is the biggest problem we have encountered at this stage. In addition, in the market, Dongpu Electric brand has formed a certain popularity in the industry, but it lacks corresponding popularity in the face of end consumers, which has caused certain resistance to brand promotion. In order to solve the above problems, Dongsheng Electric will open up a number of channels for attracting talents, and attract talents with certain qualities and similar corporate values ​​through college recruitment, on-site recruitment fairs, websites, media referrals, etc., through exhibitions, presentations, and media. , membership cards, lighting design services, personnel marketing, etc., gradually improve the visibility of Dongsheng Electric in the professional field, and consciously and systematically transform to the mass brand.
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At the beginning of the company's establishment, the business philosophy of "focus on intelligent manufacturing and dedicated service" was determined. The management has been continuously optimized and obtained the ISO9001 quality management system certification issued by the British Royal Authorized Organization SIRA; the products have respectively obtained VDE, UL, ENEC, SAA, KC, PSE, TUV, ASTA, SASO, CQC and other international safety certifications. Set up a professional testing laboratory to ensure the stability and improvement of quality under efficient production, so that product services can be brought to a higher level.
Guangdong Oujun Technology Co., Ltd. will take "continuous innovation, customer first" as its tenet, scientific management as the guide, full monitoring and tracking service, and be your best quality supporting supplier.
We sincerely look forward to working with the vast number of domestic customers to join hands in a win-win situation and create development together!
Chen Chengwei: The Yangtze River Delta commercial photo package needs to be improved
In the “2007 Most Competitive Brand Share of Well-known Brands in the National First-Class Marketâ€, Dongpu Electric ranked 18th with 18 lighting stores of 500 square meters or more, with Hailing Lighting, Foshan Lighting, Huatai Lighting, TCL-Legrange goes hand in hand. It is understood that Dongpu Electric only moved to China in June last year and entered the business license field. So, how did Dongpu Electric develop so rapidly? What is her secret? What is the reference for the business enterprises in the Yangtze River Delta?