The color TV industry is almost the most difficult area in the home appliance industry. Insufficient growth momentum, thin profit margins, intensive price wars, and large fluctuations in panel prices have cast a shadow over the development of the color TV market. However, color TV companies are not pessimistic because of this. Most representatives of color TV companies and people in the display industry believe that with technological innovation, the improvement of user operation levels, and the integration and development of the IoT display ecosystem, the smart display industry will develop into a trillion-level blue ocean. At the 2018 China Smart Display and Innovative Application Industry Conference held recently, data released by AVC (AVC) showed that the retail volume of China’s color TV market in the first half of 2018 was 22.6 million units, a year-on-year increase of 3.6%. The volume was 72.5 billion yuan, a year-on-year decrease of 2.0%, and the retail area was 15.53 million square meters, a year-on-year increase of 10.2%. "In the first half of 2018, China's color TV market lacked growth momentum in a complex environment, which was manifested as a decrease in volume growth." Zhu Yuanyuan, deputy general manager of the black power division of AVC, believes that the color TV market exceeded 5,000 for the first time in 2016. After 10,000 units, 2017 experienced the largest decline in history. The growth of retail sales in the first half of 2018 was only a recovery growth, and the price war was the biggest dilemma for China's color TV market. Data show that the average price of the online color TV market in the first half of 2018 was 2,545 yuan, a year-on-year decrease of 10.2%. In the 30 years of rapid development of the color TV market, there have been more than 20 large-scale price wars, with an average of 1.5 years. Price wars are like a "prisoner's dilemma" that consumes overall benefits. “The online color TV market uses price as a weapon to drive scale growth, but the increase in low-price stimulus is shrinking.†According to Zhu Yuanyuan, for every 1 yuan decrease in the average price in the first half of 2016, the growth of the online market size was 9,479 units. For every 1 yuan decrease in the average price in the first half of 2018, the scale of the online market increased to 7,956 units. In fact, apart from the gradual failure of price stimulus, intensive promotion has not changed the fact that overall sales have stagnated, and the high growth of e-commerce channels has not reversed the current situation of shrinking omni-channel sales. Although the domestic market demand is sluggish, color TV exports have maintained a high level of operation for three consecutive years. According to data provided by Peng Jianfeng, deputy secretary-general of the China Electronics Video Industry Association, the export volume of color TV sets from January to May this year was 33.7 million units, an increase of 26.6% year-on-year, and the export value was US$5.36 billion, an increase of 19.9 year-on-year. %. "This year, compared with the past three years, exports have maintained a high level, mainly due to the early internationalization of Chinese color TV companies." Peng Jianfeng believes that seizing opportunities such as the World Cup for international brand marketing will greatly help color TV exports. Chinese companies The overseas layout should be strengthened. According to Wang Wei, Executive Deputy General Manager of Hisense Electric Marketing Co., Ltd., due to the World Cup marketing and other factors, the sales volume of Hisense TV in the North American market in the first half of this year increased by 54.3% year-on-year, and sales increased by 34.2%. Hisense in the European market TV sales increased by 49.3% year-on-year, and sales increased by 50.9% year-on-year; especially in Russia, because of the out-of-sale color TV, Hisense also issued a special train from Linyi to Russia, adding large-size panel TVs. The output. In addition to the international market, the rural market has also become a stage for color TV companies to flex their muscles. "In the state of decline in the entire industry, Fengxing TV online channels have achieved three-digit growth, and offline channels have achieved 50% growth." Fengxing Multimedia CEO Zhou Kun said, in addition to product software and hardware experience and brand praise, It is also very important to keep a close eye on the replacement market. Zhou Kun recently visited the rural market and visited more than 50 dealers. He learned that in the process of popularizing broadband in rural areas, the first thing common people do is to replace their home TV with Internet TV. Therefore, he judged that consumer demand for phone replacement will gradually shift from the urban to the rural market. In the next two years at the longest, and within one year at the fastest, there will be a large-scale demand for Internet TV in the rural market. In addition to opportunities in the international and regional markets, innovation and improvement in product technology, production and sales models, and service experience levels are also effective ways for the color TV industry to continue to grow and develop. Peng Jianfeng believes that in addition to promoting the popularization of new display technology TVs and large-size TVs, strengthening user operations is also a very important source of revenue growth. "There are currently 300 million Internet TVs in stock, and the number of active users is about 200 million." Peng Jianfeng said that such a large Internet TV user scale can provide mainstream color TV companies with considerable income in terms of content subscriptions and advertising operations. . Since the beginning of this year, Skyworth's Coocaa has introduced Baidu's strategic investment to strengthen the operation of large TV screens, and TCL Group's Thunderbird has introduced Southern TV's new media to extend its transformation to content services, which is a typical case of color TV companies in deepening the Internet ecological operation. In fact, the most "humiliated" color TV industry is not the stagnation of sales and sales, but the "death of television" theory that has emerged in recent years. Many people believe that due to the rise of the mobile Internet, the status of smart phones continues to rise, while the usage rate of TV continues to decline, and the status of TV in life will decline or even die. "The concept of TV demise may be a conclusion drawn from the decline in traditional TV ratings and the declining cable TV." Hao Yabin, vice president and secretary-general of the China Electronic Video Industry Association, said that this statement is one-sided and does not rule out It is the panic created by the competitors of the big TV screen and the practitioners of the small screen. On the one hand, with the advent of the home Internet of Things era, the mobile Internet has lost the momentum for rapid expansion. The decline in mobile phone sales in the first half of this year is a good example. On the other hand, despite the decline in traditional TV ratings, the smart TV market share continues to expand, the activation rate of smart TVs continues to increase, and smart TVs are surpassing cable TV to become the first entry for large screens in homes. Hao Yabin believes that Internet giants are currently seizing the entrance to the home Internet of Things, but it should be noted that the mobile Internet does not have the ability to smoothly transition to the home Internet of Things, and the large TV screen has natural advantages, which can satisfy users’ “customized and timely†, Interactive, diversified, and shared content needs, and become a home entertainment center and home Internet of Things control platform that can provide Internet of Things and cloud services. Regarding the status quo of TV "idle" in family life at this stage, Zhang Zengjun, Vice Premier of MStar China, believes that this requires the establishment of a new scene model to change the embarrassment of buying home but rarely using it. Zhang Zengjun said that the large TV screen is a very important product in home life, but it is turned off 80%-90% of the time. How to keep the TV online without being turned off, and how to connect and interact with other products are the next steps. Things to do. Flanged Ground Screw For Solar Mounting
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