If there is no "millet bracelet" to wear the share of the price war, "Hua Mi" may not have today's achievements; and the lack of Huami behind the struggle to pursue, Xiaomi is also difficult to enter the top three global smart wear. Today, Huami, which relied on the growth of Xiaomi's ecological chain, launched the first smart watch watch of 799 yuan, and adopted the self-owned brand with the attitude of “holding a try.†Although it is crowned with Amazfit's own brand, everyone is still “Huaâ€. The meter watch is called a catch. Two months ago, the “Millet Bracelet†produced by Huami broke through 20 million sales, and the 2nd generation bracelet was immediately sold. After creating good results and reputation for Xiaomi, some people speculated that Huami is consciously distinguishing from the Xiaomi brand, emphasizing its own brand. The "Hua Mi Watch" seems to be deliberate. First, new products: in addition to smart watches are still doing business in the industry The conference site was surrounded by Amazfit's LOGO, and Xiaomi's shadow was hard to find. As the founder and CEO of Huami, Huang Wang hosted the whole process of the conference, talked about the new watches that have been published for a long time, and also talked about their own entrepreneurial stories. Surprisingly, Huang Wang first disclosed the layout of the industry market before the launch of consumer watches. He introduced that after the smart running shoes with the sports brand Li Ning in 2015, Huami's smart chips began to do business in the industry. Among them, the sales of intelligent running shoes of Huami Zhixin has exceeded 1 million pairs. Huami Zhixin has been applied to running shoes, gymnasium, sports equipment, security conferences and other fields, which can realize positioning, monitoring, security, sign-in and other functions. According to Huang Wang, the head of the Huami Zhixin team was specially invited from Google, the former Goole Bluetooth connection technology manager; now the company's B-side business is about 40 people to follow up, the project landing time in July last year about. Subsequently, the theme of the conference was pulled back to the consumer market. According to Huang Wang, the launch of the Wami watch has been brewing for 18 months, and took out the Z-Watch watch that was made before joining Xiaomi. When talking about the addition of millet, from the watch to the bracelet, and then from the bracelet to the watch's product conversion, although Huang Wang only used "smart wear" a word, but there are still some subtleties, which will be mentioned later. According to Huang Wang, this is a "sports watch in the era of intelligent hardware." Although he has previously expressed his ambitions in the field of smart medical care, the watch still highlights two sports functions: GPS positioning and heart rate monitoring. “The positioning is very clear, the user's stickiness lies in the movement,†Huang Wang explained in a subsequent interview. The Wami Watch uses PPG photoelectric heart rate Sensor, relying on the algorithm and data foundation accumulated in the previous bracelet products. By avoiding the non-human heart rate misdetection of the strap, air, etc., Huang Wang said that the product is more accurate than the monitoring of the Apple Watch. At the algorithm level, the Wami Watch is equipped with Junzheng 28nm dual-core chip. Huang Wang stressed that this is a chip specially designed for smart wearable products, which guarantees the good low power consumption of the watch. At the same time, in order to achieve a more accurate GPS motion trajectory and speed measurement, the team wore a watch for a road test of 38,000 kilometers. Longer battery life is another highlight of the price of the Wami watch. (Continued the play of Xiaomi bracelet.) According to Huang Wang, the watch can be used for 35 hours under the heart rate monitoring and GPS running mode. For heavy running users, it means that after running 100 km of cross-country, half of the electricity is still used. Since it is a sports watch, Huang Wang will also set the benchmark product to Garmin Finex3 HR. “In a 100-kilometer cross-country race, participants usually need to wear two watches, or a charging treasure to ensure full monitoring.†Although there is no lack of reference in appearance, Huang always mocks his opponent in performance. For ordinary users, you can use five days when you run for half an hour every day and 200 messages are pushed. In addition, the Wami Watch also adds humanized features such as a constant dial, one-button lock, and Alipay fast payment. Overall, regardless of price or configuration, the launch of this product will bring a big impact to the smart watch market. Second, the harbinger of "going to Xiaomi" This year is a crucial year for Huami. On the surface, the sale of Xiaomi Bracelet 1 completed 20 million leap forwards. After the second generation was released, it was once again facing rising prices and sold out. Behind the handler Huang Huang, it seems to be leading the Huami team to accelerate the millet process. In the interview that Huang Wang accepted, he had deliberately avoided the topic of Xiaomi ecological chain. Recently, informed sources revealed that Huami printed a new business card. Compared with the old business card, the biggest difference is that it added the newly purchased domain name huami.com and cut off the "Millet Eco-chain Enterprise" originally printed on the business card. word. Its brand independence awareness is clear. In fact, it is not the heart of the Huami family to be independent. "Independent growth" may be the voice of most Xiaomi ecological chain companies. Because the distress of becoming an eco-chain company is to live under the aura of Xiaomi. Previously, an insider of Xiaomi Ecological Chain Company had revealed his contradictory mood. “Users only recognize the brand of Xiaomi and don’t recognize their own brand. If the products produced for Xiaomi develop very well, it is good for us. Bad things. We don't want ourselves to be OEMs (factories). I think we are actually using each other and Xiaomi." 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