Taitong Lighting Zhou Xushan: To optimize business channels (Figure)


East China has always been a gathering place for lighting and lighting industry. It has not only produced large-scale production enterprises such as Zhejiang Sunshine and Shanghai Luyuan, but also a large number of successful lighting distributors such as Changzhou Hualong and Linyi. Throughout the entire East China region, the influence of the lighting market in Changzhou Zou District has covered some surrounding areas. A sales network centered on Changzhou has been rolled out and has occupied a pivotal position in the industry through its overall strength. With its huge market capacity and strong purchasing power, East China has become a must for the lighting and lighting industry. The Huadong Lighting Market Seminar invited more than 100 manufacturers and dealer representatives from East China to speak out about the market situation in East China and provide suggestions and suggestions for the future construction of the East China market.


Zhou Xushan, general manager of Changzhou Taitong Lighting Co., Ltd.: Optimizing channel differentiation management

If you want to sort the lighting operations in the entire East China region, Changzhou should be the first. At present, Changzhou lighting business channels have spread all over the large-scale lamps including Shanghai, Nanjing, Zhejiang, Linyi, etc. This kind of channel construction is also second to none in China, and it is worth learning in other cities.

As a consumer, you are more eager to get direct service. The fewer channels, the better. Therefore, the construction of a large lighting store in Shanghai can avoid the inconvenience caused by the purchase of goods from Changzhou and other places. However, to set up such a large lighting market, as an investor, we should consider some supporting problems such as warehousing and dealer services after the products enter the market. In addition, there are already 30 or 40 lighting markets in Shanghai. The old lighting market has formed some fixed consumption habits in the minds of consumers. Therefore, it is necessary to conduct a full investigation and analysis of the Shanghai lighting market to find out between the markets. The difference is based on its own advantages and the soundness of services to create new development space.
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