Sony China or develop smart phones

Since April 2012, Kurita Takeki took over the position of Sony China President. At the time, Hiroyuki Hiroyuki, President and CEO of Sony Global, stated that Kurita Uchida was one of the Sony Group's most successful managers in marketing. "In 2012, we did a lot of preparatory work and made good efforts to lay a solid foundation for the development in 2013." As Sony's performance gradually freed itself from losses, Sony China President Kuroda Uchida received a reporter from the Southern Capital on Wednesday during his work. In an exclusive interview, it revealed that it expects the product lines in 2013 to bear fruit.

Sony steps into recovery track

After taking over as president of Sony China for about 10 months, Kurita Sakura, a marketing power figure, has more confidence in the performance. “When I first came to China, I felt that there was huge potential in the development of the Chinese market and that it was a very important market in the world. I was very excited. But after I came here, the entire economic environment was in a bad state. So my main effort was to do my own work. The product line will be adjusted to prepare more competitive and good products. It can be said that preparations will be made in 2012 so as to make efforts in 2013. Talking about the first year of his job, Kurita Shimada said.

Relying on the boldness of 2012, Sony's global situation has shown signs of improvement. Last year, Sony carried out a large-scale structural adjustment and also drastically changed top management personnel, including China. Sony vigorously promoted the reform plan and positioned mobile, games, and video as the next three pillars of Sony's electronic business, and sold profit-making business and some properties. Recently, Sony's share price rose continuously, reflecting the market's confidence in Sony's earnings improvement. On May 10 last year, Sony's share price began plummeting after it announced a loss of 456.6 billion yen in the previous fiscal year. However, starting from late November last year, Sony's stock price began to rise rapidly. Sony expects that as of March 2013, the group's net profit will reach 20 billion yen. Kurita Tomoki said: “The biggest expectation is that our products will provide strong support. In 2013, especially the 4k, DI digital image and other product lines, there will be great progress. These product lines will bear fruit.”

Strengthen R&D of smart phones through wholly-owned holding

Kurita Toshiki said that consumer electronics products have previously been managed on a unified platform and can be well integrated. TVs, notebooks, audio products, digital products, etc. can all be well coordinated. “For us, the challenge lies in how the smart phone products and other products can better coordinate and coordinate after Sony Mobile joins the entire Sony framework.”

In February 2012, Sony completely acquired Sony Ericsson and Sony Ericsson officially changed its name to Sony Mobile Communications. Sony hopes to strengthen research and development of smart phones through wholly-owned holdings, and increase video, music and other download services for smart phones and interaction with other electronic devices. Sony hopes to learn like Apple and devote its energy to quality mobile phones. Kurida Shimada said that in 2013 Sony Mobile will continue to promote how to better coordinate with other product lines.