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"Soft Power" LeTV 816 conference who will grab the cake?
The most hot topic of the current home appliance ring is none other than the 816 “soft power†conference held by LeTV. Following the “hardware free†mode, not only is the content continuously increasing, but also hardware is gradually upgraded. Recently, VIZIO, the largest color TV brand in the United States, has also become a member of its music ecosystem. Apart from TCL, it has become a major addition to hardware. So far, LeEco's large-screen ecology platform will have more than 28 million smart TV channels, cumulative playing time exceeds 11 billion hours, up to 730 million monthly live users, and large-screen ads, content renewal value, Focus operation, shopping, games And so are the important units for large-screen commercialization. Although it may be that many companies such as the Internet, technology, and information companies are beginning to tap into TV brands, in the TV market, the "quantity" of cakes will not change. If you want to do your own brand, you can only grab the share from others. †LeTV did not come all the way along the way. Some people started by simply relying on content, but relying on negative-sales sales again and again, and more excellent user experience to impress consumers. We can see that the sales of 3 million from 0 to last year took only 2 years, and the 6 million target this year seems to have been more than just an expectation. It may be that there are more than 6 million in VIZIO alone. At the same time, from the analysis of economic principles, the continuous expansion of enterprises has brought about higher bargaining power. With the continuous expansion of related industries, the cost has also been gradually reduced. For example, in the past, parts, channels, logistics, manufacturing and other vulnerable aspects are continuously Being compensated and accumulating advantages, it will be easier for future breakthroughs of 10 million or more. PS·Although the 816 “Soft Power†LeTV Release Conference may be a celebration of content and soft power, it does not rule out the emergence of hot OLED soft screens nowadays. It means that the fifth-generation super TV will be launched in the second half of the year.