Smart manufacturing sweeps China: pie or trap?

“Made in China” is undergoing transformation, from labor-intensive to smart manufacturing, which has ignited the domestic industrial robot market.

The data shows that China has become the world's largest country to buy industrial robots. However, compared with China's huge manufacturing base, China's industrial robot utilization level is still very low. According to the statistics of the International Federation of Robotics, the number of robots per 10,000 manufacturing workers is 396 in South Korea, 332 in Japan, 273 in Germany, and 58 in the world. There are only 23 in China.

What is even more anxious is that although there are many domestic industrial robot suppliers, most of the market share is still occupied by foreign companies. How should Chinese local robot companies grasp the opportunities?

Smart manufacturing sweeps China: pie or trap?

99% of manufacturing is still artificial

Leibo Technology, a computer peripheral manufacturer based in Shenzhen, has tasted the sweetness of robots and has become an active communicator.

According to Deng Qiuwei, general manager of Leibo Technology, Leibai introduced 75 robots in 2011, and implemented product design, integration, logistics restructuring, scheduling optimization and other changes through robot integration platform. The company's employees decreased from 3,200 in 2011. To 1,100 people in 2012.

As the first company in the industry to “eat crabs”, the company’s investment in robotics has saved manpower costs of 80 million yuan.

In Huizhou, adjacent to Shenzhen, local electronics manufacturer Huayang also "falls in love" with robots. Luo Mingguang, deputy general manager of Huayang Multimedia Electronics Co., Ltd. said that they have more than 1,200 manufacturing systems. In recent years, they have encountered the problem of “difficulties in recruiting workers, expensive labor, and large losses”.

After the 1990s, the employment population has declined, the mainland industry has risen, and the tertiary industry has developed, making recruitment more and more difficult. The cost of recruitment in Huizhou has reached 370 yuan per person. Moreover, the employment concept after the 90s has changed a lot, and the work is not the only one. It is the first choice. The average monthly turnover rate of the general electronics industry is about 16%. The post loss rate of night shifts and standing operations is higher. In addition, after 90s, employees are difficult to manage and production efficiency declines. Therefore, Huayang Multimedia established a special business unit in 2008 to promote automation technology reform and develop products such as three-axis robot platforms.

Luo Mingguang said with deep feeling: "The price of robots must be greatly reduced, otherwise it will not be promoted." Deng Qiuwei is more optimistic, he predicted that with the average price of industrial robots falling by 4% per year, and labor costs rising from 2004 to 2013 The average annual salary of personnel increased by 15%, which made the robotic investment return period (input cost/annual income) show a downward trend. It will take 6 years in 2010 and is expected to be shortened to 2.4 years in 2015.

According to the Economist magazine, in 2013, the Chinese market sold a total of 36,500 industrial robots. China has surpassed Japan to become the country with the largest number of industrial robots purchased annually. “The owners of the factories are now more inclined to use robots that are easy to manage. ".

Zhang Xiaofei, chairman of the Institute of High-Tech Robotics, told the reporter of China Business News that in the first three quarters of this year, the sales of domestic robots continued to grow at a high speed. From January to September 2014, the domestic industrial robot sales volume was 33,600 units, an increase of 32.5% year-on-year. It is expected to reach 45,000 units this year.

Even so, the space in the domestic robot market is still huge. Zhang Xiaofei predicts that China's smart manufacturing equipment industry will have an output value of 100 billion yuan in 2015, which will triple in the next five years and reach 300 billion yuan in 2020.

“Why is China’s manufacturing more than 99.42% of its work not replaced by robots? When and where is it replaced?” Qu Daokui, chairman of the China Robotics Industry Alliance and president of Xinsong Robotics Automation Co., asked.

SMEs are a problem and gold mines

Qu Daokui believes that the high-end application of the low-end industry is the "bottleneck" for the expansion of China's industrial robot market.

For example, he said that the polishing and polishing of the bathroom hardware industry requires dustproof, waterproof and explosion-proof robots, which is much more complicated than ordinary welding robots. At the same time, the original production mode of this industry is very backward, the market space is very large, but the price Extremely sensitive, how can this contradiction be solved?

Bai Xiaobo, director of the Guangzhou Industrial Research Institute Research Center, also shared the same feeling. After research, he believes that the problems facing the development of robots in the Pearl River Delta region are mainly in small and medium-sized enterprises.

Bai Xiaobo said that the proportion of labor-intensive enterprises in the Pearl River Delta is large, and the use of robotics technology has become increasingly demanding and unmanned. However, the low-cost operation mode of “short, flat and fast” makes the long-term investment less willing. . At present, a number of successful transformation and upgrading enterprises have emerged. For example, Guangzhou Automobile Group has integrated 138 robots to build a welding line for auto parts.

However, "Small and medium-sized enterprises have strong needs, but they face many difficulties." Bai Xiaobo said that from the traditional production mode to the modern production mode, there will be a “mixed production line” of automation, robot and manual operation, which increases the complexity of the robot automation solution and increases the investment cost.

“Enterprises usually require the cost of replacing automated equipment to be recovered within two to three years. The actual life of automated production lines and equipment is generally 5-8 years, or longer.” Bai Xiaobo suggested that managers need to establish new ideas. To adapt to the development of the situation.

When Deng Qiuwei shared the experience of Lei Baiwei, he believed that the cost of robotic wire body (automatic production line using robot as the main body) should not be "robot automation input + traditional operation platform", but "robot body + peripheral support - original work Industry platform investment." For example, he said that a power adapter manufacturer expanded its production capacity and added a new line. The original planned 20-meter long conveyor belt invested 40,000 yuan. Now the robotic automation line body has 8 flexible workbench input costs of only 0.6 million yuan, saving input costs of 34,000. yuan.

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