The phenomenon of “secondary charging†of household appliances, which was once widely questioned, seems to have shown signs of renewed proliferation recently. Various “secondary charging†titles also reflect the mentality of some manufacturers’ quick success and instant benefits and the lack of relevant supervision.
"Secondary charge" has become a hidden rule for home appliances
Every year in July is the peak sales season of air conditioners. However, due to the pressure of rising raw materials, some air conditioner manufacturers have begun to play “small nines†in the installation process in order to obtain greater benefits.
On July 13th, Ms. Han, who lives in Beijing Lujing, Shijingshan, purchased a cabinet-type air-conditioner in the appliance area of ​​a large-scale supermarket. Originally, she said that she had a good “free installation.†But after three days, the manufacturer said that when the door was installed, the air-conditioner was not shipped from the factory. Plug, to pay the plug fee, air conditioning can be used normally.
According to Ms. Han’s introduction, she promised free installation when purchasing air conditioners, but she told her when the installer came to the door. This cabinet-type air conditioner was not equipped with a plug at the factory, and he needed to pay an additional 150 yuan for the cost of the air switch. Ordinary plug, but still need to pay an additional 50 yuan fee. Ms. Han complained that she had to obey the arrangement and spent 150 yuan to buy an air switch in order to allow the air conditioner to use normally as soon as possible.
This reporter has learned that not only air-conditioning, but also the phenomenon of secondary charges is currently common in various home appliance categories. According to reports, a Wang in Tianjin recently complained to the relevant authorities that she had spent more than 1,000 yuan to buy a water heater. After the machine was delivered to home, the installers indicated that they needed brackets, water pipes, and screw fittings. Ms. Wang had understood this before and purchased related accessories in the building materials decoration market. As a result, the installers said they couldn't install them. They could only use their accessories, otherwise they could not guarantee quality. However, the use of special accessories requires more than 400 yuan, which is more than three times the price of its own purchased parts.
“I spent more than 5,000 yuan in a shopping mall to buy a 42-inch LCD TV. When I had to pay, the shopping mall guide told me that the pendant or base of the TV would have to be charged separately. The rack is 50 yuan. 150 yuan, and as far as I know, before this some manufacturers in order to engage in promotions is not to collect TV rack money." A consumer from Xi'an, Shaanxi Province also encountered similar troubles.
What is most dissatisfied with consumers is not these, but the cost of accessories that companies collect is too high. It is understood that the current air-conditioning connecting pipe length exceeds 3 meters of the need for consumers to purchase, prices ranging from 80 to 120 yuan per meter. The market price of connecting pipes is only about 40 yuan per meter. In addition, two or more counters do not provide plugs, and the prices of plugs provided by manufacturers range from RMB 30 to RMB 50, while those in hardware stores are only RMB 10.
While committing to "free installation", it is also necessary to add materials for various materials at the time of on-site installation. The phenomenon of “secondary charging†for home appliance installation has evolved into a potential industry rule.
There are many "secondary charges"
In fact, there are not a few consumers who have been inexplicably “paidâ€â€”a considerable number of consumers have encountered this situation. Currently, home appliance manufacturers have been charging fees through accessories, which has extended to various products in the home appliance industry. The amount involved has also grown and the number of charges has become more numerous. It is the unspoken rules in the industry that home appliance manufacturers get high profits through parts charges. The only ones who are in the dark are the vast numbers of consumers. Because manufacturers advertise, they will generally use the “free installation†slogan. They rarely explain to consumers the charging condition of the accessories during the installation process. Only when the home appliance is installed and settled do the consumers find themselves I have spent a lot of money.
Recently, when the reporter visited the major home appliances stores in Beijing, it was discovered that quite a few brands of flat-panel television racks were to be charged separately. "At most you can only send the pedestal, the pylon has to pay for it, or else we can make some money." In a large-scale color TV sales area of ​​Dazhong Electric Yuquan Road, a salesperson reciprocated the charge for accessories. It is unreasonable to say that home appliances are getting cheaper and the accessories will naturally be reduced. He thinks this is "reasonable". "No way, we are also helpless."
It is understood that in the process of home appliance purchase, use, maintenance and repair, some manufacturers cleverly set up titles, second charges, such as shouting promises of free materials, but fulfilled hundreds of thousands of door-to-door fees, installation fees, security Fees; cry for free slogans at home, but in the implementation of implicitly increase the cost of product accessories, some items have even become the home appliances industry in the "line regulations."
A veteran of the home appliance industry disclosed to reporters that under normal circumstances, secondary charges are mainly reflected in the following aspects: First, in the purchase process, manufacturers dismantle the main components and accessories of some home appliances and sell them, such as televisions. Machine and frame. There are electromagnetic oven, the packaging of the wok grade, the number of different, and some even do not come with wok, some consumers are more careless, when the purchase only look at the quality of the oven, whether its configuration wok is not Concern; The second is in the delivery process due to the distance is different and additional transportation costs, the amount varies; Third, in the installation process, the collection of pipe material fees, power supply air-opening costs and labor costs.
Previously, Li Gang, deputy secretary general of the Chengdu Household Electrical Appliance Repair Industry Association, disclosed to the outside world that there are three ways to charge household appliances: “First, when buying appliances, you don’t need to save money to buy accessories. As long as the installation conditions are not too special, No extra costs will be incurred. However, because its accessories are special accessories, not universal, and have not been sold on the market, consumers can only purchase accessories at high prices from the manufacturers. Second, they use their brains to install accessories. It is often mentioned that the standard connection pipe for air conditioners is too short, followed by kitchen appliance products. Take the water heater as an example, the standard of the manufacturer usually has only a smoke pipe and a shower, but to complete the installation of the water heater, the stainless steel hot and cold water pipes are necessary, not how to do? Consumers have to pay for the purchase; Third, the home appliances "opened". The important feature is that if you do not buy accessories together, the product will not be used at all or it will not work. For example, air conditioners do not have plugs, and flat-panel TVs do not have a pedestal, rack, or HD cable.
Expect the industry to increase supervision
The "secondary charge" of home appliances has a long history and has also been criticized by the industry. In particular, the "secondary charge" has somewhat converged after the "3.15" was disclosed in the last year, but it has recently been re-emerged.
Why do companies dare to offend the risk of offending consumers again? The reason is that manufacturers pay their fees to consumers in order to protect their own interests. According to industry insiders, as raw materials continue to rise, the cost of home appliance manufacturers continues to rise. However, due to the need for market competition, the price of home appliances has been declining. The profits of manufacturers have become increasingly meager. To solve this problem, manufacturers have turned their attention to home appliance installation.
The spare parts in the installation process are indispensable, and the benefits of this part are easily obtained. According to reports, after-sales charges have occupied a decisive proportion in the total profits of businesses. At present, the sales profit of an electric water heater is not as high as the profit of installation. A home appliance brand sales manager said that LCD TVs, water heaters, air conditioners and other home appliances all require higher installation technology. Many home appliance companies directly entrust the work to the stores in order to save costs, and the stores further “turn handsâ€. , find other installation companies in the society to complete this work. "In order to earn more profits, the installer will also be charged with 'high material fees', which is the fundamental reason why 'free' installation is not free."
Zhang Yanbin, dean of the Ovid Consulting and Research Institute, said that there are indeed some home appliance after-sales service companies whose main profit is the cost of accessories. The price of the accessories is at the discretion of the installer. Once the consumer indicates that he or she wants to purchase the accessory, the installer will refuse to use it on the grounds of safety or tell the consumer that the accessory is not included in the warranty. He believes that an important reason for this problem is that it is very difficult for service companies to rely on simple product installation and maintenance to achieve normal revenues, so they rely on the sale of spare parts for profits.
Wang Qianhu, assistant to the Secretary-General of the China Consumers Association, believes that there are no clear legal provisions that infringe upon the rights and interests of consumers in the case of dismantling products for sale. This has contributed to the “secondary charging†behavior to some extent. However, Wang Qianhu said that if consumers charge afterwards without the knowledge of the consumers, they will infringe on the consumer’s right to know.
The "secondary charge" of household appliances reflects the mentality of home appliance manufacturers in the market competition and the eagerness for quick success. On the other hand, the country has not yet stipulated the expenses for home appliance installation, and the supervision department has not yet extended its sales to home appliances. Installation and other details have a lot to do, highlighting the lack of home appliance market supervision.
It is understood that the country has not yet stipulated the cost of home appliance installation. Although it is said that the business does not expressly indicate the amount of charges beforehand, it is a violation of the law to impose charges on the service. Consumers have the right to lodge complaints with the relevant departments. However, the problem is that the various costs incurred in the installation of household appliances are not transparent, and consumers are not too Many energies have asked for specific prices. In the installation process, the charges for many accessories are also temporary. Most of the charges for this part are free of any documents, and only the installer’s purchase price. In addition, regardless of home appliances such as flat-panel TVs and air conditioners, or small appliances such as water heaters and drinking fountains, there are no clear standards, accessories, and charging standards. Therefore, it seems that each manufacturer charges related fees according to its own standards, and it cannot be regarded as a violation. At most, it can only be regarded as a rule of law. And since wipe the ball can bring profits, why are companies not happy?
"Secondary charge" has become a hidden rule for home appliances
Every year in July is the peak sales season of air conditioners. However, due to the pressure of rising raw materials, some air conditioner manufacturers have begun to play “small nines†in the installation process in order to obtain greater benefits.
On July 13th, Ms. Han, who lives in Beijing Lujing, Shijingshan, purchased a cabinet-type air-conditioner in the appliance area of ​​a large-scale supermarket. Originally, she said that she had a good “free installation.†But after three days, the manufacturer said that when the door was installed, the air-conditioner was not shipped from the factory. Plug, to pay the plug fee, air conditioning can be used normally.
According to Ms. Han’s introduction, she promised free installation when purchasing air conditioners, but she told her when the installer came to the door. This cabinet-type air conditioner was not equipped with a plug at the factory, and he needed to pay an additional 150 yuan for the cost of the air switch. Ordinary plug, but still need to pay an additional 50 yuan fee. Ms. Han complained that she had to obey the arrangement and spent 150 yuan to buy an air switch in order to allow the air conditioner to use normally as soon as possible.
This reporter has learned that not only air-conditioning, but also the phenomenon of secondary charges is currently common in various home appliance categories. According to reports, a Wang in Tianjin recently complained to the relevant authorities that she had spent more than 1,000 yuan to buy a water heater. After the machine was delivered to home, the installers indicated that they needed brackets, water pipes, and screw fittings. Ms. Wang had understood this before and purchased related accessories in the building materials decoration market. As a result, the installers said they couldn't install them. They could only use their accessories, otherwise they could not guarantee quality. However, the use of special accessories requires more than 400 yuan, which is more than three times the price of its own purchased parts.
“I spent more than 5,000 yuan in a shopping mall to buy a 42-inch LCD TV. When I had to pay, the shopping mall guide told me that the pendant or base of the TV would have to be charged separately. The rack is 50 yuan. 150 yuan, and as far as I know, before this some manufacturers in order to engage in promotions is not to collect TV rack money." A consumer from Xi'an, Shaanxi Province also encountered similar troubles.
What is most dissatisfied with consumers is not these, but the cost of accessories that companies collect is too high. It is understood that the current air-conditioning connecting pipe length exceeds 3 meters of the need for consumers to purchase, prices ranging from 80 to 120 yuan per meter. The market price of connecting pipes is only about 40 yuan per meter. In addition, two or more counters do not provide plugs, and the prices of plugs provided by manufacturers range from RMB 30 to RMB 50, while those in hardware stores are only RMB 10.
While committing to "free installation", it is also necessary to add materials for various materials at the time of on-site installation. The phenomenon of “secondary charging†for home appliance installation has evolved into a potential industry rule.
There are many "secondary charges"
In fact, there are not a few consumers who have been inexplicably “paidâ€â€”a considerable number of consumers have encountered this situation. Currently, home appliance manufacturers have been charging fees through accessories, which has extended to various products in the home appliance industry. The amount involved has also grown and the number of charges has become more numerous. It is the unspoken rules in the industry that home appliance manufacturers get high profits through parts charges. The only ones who are in the dark are the vast numbers of consumers. Because manufacturers advertise, they will generally use the “free installation†slogan. They rarely explain to consumers the charging condition of the accessories during the installation process. Only when the home appliance is installed and settled do the consumers find themselves I have spent a lot of money.
Recently, when the reporter visited the major home appliances stores in Beijing, it was discovered that quite a few brands of flat-panel television racks were to be charged separately. "At most you can only send the pedestal, the pylon has to pay for it, or else we can make some money." In a large-scale color TV sales area of ​​Dazhong Electric Yuquan Road, a salesperson reciprocated the charge for accessories. It is unreasonable to say that home appliances are getting cheaper and the accessories will naturally be reduced. He thinks this is "reasonable". "No way, we are also helpless."
It is understood that in the process of home appliance purchase, use, maintenance and repair, some manufacturers cleverly set up titles, second charges, such as shouting promises of free materials, but fulfilled hundreds of thousands of door-to-door fees, installation fees, security Fees; cry for free slogans at home, but in the implementation of implicitly increase the cost of product accessories, some items have even become the home appliances industry in the "line regulations."
A veteran of the home appliance industry disclosed to reporters that under normal circumstances, secondary charges are mainly reflected in the following aspects: First, in the purchase process, manufacturers dismantle the main components and accessories of some home appliances and sell them, such as televisions. Machine and frame. There are electromagnetic oven, the packaging of the wok grade, the number of different, and some even do not come with wok, some consumers are more careless, when the purchase only look at the quality of the oven, whether its configuration wok is not Concern; The second is in the delivery process due to the distance is different and additional transportation costs, the amount varies; Third, in the installation process, the collection of pipe material fees, power supply air-opening costs and labor costs.
Previously, Li Gang, deputy secretary general of the Chengdu Household Electrical Appliance Repair Industry Association, disclosed to the outside world that there are three ways to charge household appliances: “First, when buying appliances, you don’t need to save money to buy accessories. As long as the installation conditions are not too special, No extra costs will be incurred. However, because its accessories are special accessories, not universal, and have not been sold on the market, consumers can only purchase accessories at high prices from the manufacturers. Second, they use their brains to install accessories. It is often mentioned that the standard connection pipe for air conditioners is too short, followed by kitchen appliance products. Take the water heater as an example, the standard of the manufacturer usually has only a smoke pipe and a shower, but to complete the installation of the water heater, the stainless steel hot and cold water pipes are necessary, not how to do? Consumers have to pay for the purchase; Third, the home appliances "opened". The important feature is that if you do not buy accessories together, the product will not be used at all or it will not work. For example, air conditioners do not have plugs, and flat-panel TVs do not have a pedestal, rack, or HD cable.
Expect the industry to increase supervision
The "secondary charge" of home appliances has a long history and has also been criticized by the industry. In particular, the "secondary charge" has somewhat converged after the "3.15" was disclosed in the last year, but it has recently been re-emerged.
Why do companies dare to offend the risk of offending consumers again? The reason is that manufacturers pay their fees to consumers in order to protect their own interests. According to industry insiders, as raw materials continue to rise, the cost of home appliance manufacturers continues to rise. However, due to the need for market competition, the price of home appliances has been declining. The profits of manufacturers have become increasingly meager. To solve this problem, manufacturers have turned their attention to home appliance installation.
The spare parts in the installation process are indispensable, and the benefits of this part are easily obtained. According to reports, after-sales charges have occupied a decisive proportion in the total profits of businesses. At present, the sales profit of an electric water heater is not as high as the profit of installation. A home appliance brand sales manager said that LCD TVs, water heaters, air conditioners and other home appliances all require higher installation technology. Many home appliance companies directly entrust the work to the stores in order to save costs, and the stores further “turn handsâ€. , find other installation companies in the society to complete this work. "In order to earn more profits, the installer will also be charged with 'high material fees', which is the fundamental reason why 'free' installation is not free."
Zhang Yanbin, dean of the Ovid Consulting and Research Institute, said that there are indeed some home appliance after-sales service companies whose main profit is the cost of accessories. The price of the accessories is at the discretion of the installer. Once the consumer indicates that he or she wants to purchase the accessory, the installer will refuse to use it on the grounds of safety or tell the consumer that the accessory is not included in the warranty. He believes that an important reason for this problem is that it is very difficult for service companies to rely on simple product installation and maintenance to achieve normal revenues, so they rely on the sale of spare parts for profits.
Wang Qianhu, assistant to the Secretary-General of the China Consumers Association, believes that there are no clear legal provisions that infringe upon the rights and interests of consumers in the case of dismantling products for sale. This has contributed to the “secondary charging†behavior to some extent. However, Wang Qianhu said that if consumers charge afterwards without the knowledge of the consumers, they will infringe on the consumer’s right to know.
The "secondary charge" of household appliances reflects the mentality of home appliance manufacturers in the market competition and the eagerness for quick success. On the other hand, the country has not yet stipulated the expenses for home appliance installation, and the supervision department has not yet extended its sales to home appliances. Installation and other details have a lot to do, highlighting the lack of home appliance market supervision.
It is understood that the country has not yet stipulated the cost of home appliance installation. Although it is said that the business does not expressly indicate the amount of charges beforehand, it is a violation of the law to impose charges on the service. Consumers have the right to lodge complaints with the relevant departments. However, the problem is that the various costs incurred in the installation of household appliances are not transparent, and consumers are not too Many energies have asked for specific prices. In the installation process, the charges for many accessories are also temporary. Most of the charges for this part are free of any documents, and only the installer’s purchase price. In addition, regardless of home appliances such as flat-panel TVs and air conditioners, or small appliances such as water heaters and drinking fountains, there are no clear standards, accessories, and charging standards. Therefore, it seems that each manufacturer charges related fees according to its own standards, and it cannot be regarded as a violation. At most, it can only be regarded as a rule of law. And since wipe the ball can bring profits, why are companies not happy?
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