In early 2016, Zhou Can, the vice chairman of popular network, once told the streaming media that the popularity of large-size TV products will be launched in March or April, and the tone at that time is still somewhat uncertain. Recently, when the streaming media network interviewed Zhou Can again, Zhou Can clearly told reporters that on March 16 the popular 65-inch large-screen TVs will be launched and sold in April. Under the reporter's inquiries, Zhou Can also revealed that there will be a mysterious and explosive product released at the same time!
65 new exploration
UI
Exterior
Price point
content
Adhere to the national 4K popular TV every quarter there will be new or new series launched
2016 Popularity Sales Targets 3-4 Million Internet TV Outlook Optimistic
Conclusion
65 new exploration
UI
65 new products will continue to use the interactive UI of the popular television, in addition to young people, the elderly and children are more convenient to use. Zhou Can introduced that the popular TV UI1.0, 1.1, and 1.2 versions have been released one after another, and UI1.3 will be issued next. Zhou Can also revealed that UI2.X has been tested internally and will continue to be consistent in practicality, simplicity, and convenience. Based on this, more extensions will be made.
Exterior
Internet TV is not only the content, but also the appearance of a major selling point, the major TV manufacturers in the design of the appearance is also exhausted. What are the changes in the appearance of 65-inch popular TVs compared to before? Zhou Can’s reluctant to reveal too much about this issue, but just say that he’s interested. However, he unexpectedly disclosed that in June this year, there will be a second series of televisions popularly available, this series will be the main push ultra-narrow "borderless." From this it can be seen that the popularity of new products is really fast enough!
Price point
Although the specific price Zhoucan refused to disclose, but the wind is walking the "national 4K" cost-effective route, according to last year's three television prices released in December, the reporter speculated that the new price will not be too high. When the reporter asked whether the new price was more acceptable than the price of a certain music, Zhou Can gave an affirmative answer.
content
Oriental TV is licensed as a licensee. According to reports, after years of accumulation, Oriental Pearl has a content matrix with the largest content, most complete categories, most comprehensive capabilities, and obvious content advantages. The premium copyright exceeds one million hours, including both Premier League, Popular content such as Hollywood movies and Disney also features distinctive children's content and exams for classes abroad.
Zhou Can said that the launch of the Premier League service package on television will broadcast all Premier League games, including free and paid. Zhou Can emphasized that the English Premier League's OTT copyright is exclusive to the Oriental Pearl, popular television is to enjoy the Oriental Pearl in the exclusive broadcast of Internet TV broadcast - it can be said that the popular TV is the only one in the Internet TV has all the Premier League copyright TV Brand manufacturers. According to him, some popular television users have already purchased full-year Premier League packages.
In terms of TV dramas, there are more than 20,000 episodes of TV updates every year, among which over 4,000 episodes of popular TV and CCTV dramas have a coverage rate of 90%. Popular TV has a lot of copyrights in TVB, US dramas, and Korean dramas. In addition, South Korea's MBC TV has reached an exclusive cooperation intention with Oriental Pearl in the next three years. From 2016 to 2018, MBC's Korean drama resources have exclusively settled on television in the TV side, including the 2016 new drama “Goodbye Mr. Black†and “ Flower in prison. In addition, popular TV will soon have the rights to the hit TV show of HBO in the United States.
In terms of movies, Oriental Pearl and Hollywood's top seven companies have reached a strategic cooperation with top domestic and foreign production companies. The popularity of TV domestic cinema movies has reached 90%. It is understood that Oriental Pearl BesTV has successfully locked 12 films that will be gradually launched in early 2016, and will all be broadcast on popular television.
In terms of children's content, Popular TV has brought together British BBC CBeebies, Japan's Toon Animation, Cartoon Network, Disney, Sesame Street and Nickelodeon children's programs. It has over 10,000 episodes of popular overseas animations covering all ages. Rating requirements. In January of this year, all overseas exam courses such as TOEFL, IELTS, GRE, and GMAT landed on television.
Adhere to the national 4K popular TV every quarter there will be new or new series launched
The martial arts world is not broken fast, Zhou Can said that popular television backed by Zhao Chi, he has a large R & D center and product design center, coupled with its own supply chain management, so in the product innovation there are inherent advantages - Faster. From the three sizes to the new 65-inch rollouts, there will be a new size or a new series to be released for a quarter.
So, today, when curved TVs and OLEDs are popular, won't Internet TV choose these directions?
In response to this issue, Zhou Can elaborated his views on this from four aspects. First, popular television has a very important product positioning, with national use as the first guide; and secondly, the core of television is always integrated with content. Watching as the core; again, at this stage, it is not popular to think that TV should be so dazzling because there is no such need at present; finally, with regard to cost, once these things are added, the price will surely rise and it will not be easily accepted by users.
2016 Popularity Sales Targets 3-4 Million Internet TV Outlook Optimistic
Zhou Can said that as of the end of February, the popular Internet TV series had sold more than 400,000 units. During the Spring Festival, 48-inch Haier TVs were sold out at Gome. In addition, the number of active users of the brand reached more than 90%, far exceeding the level of the industry, and even if the average popularity of the entire popular system is more than 80%, it is due to the user's good operation. . Zhou Can said that the popularity of television in 2016 set the overall sales target of 300-400 million.
In addition, Zhou Can is optimistic about the prospect of Internet TV. He pointed out that in 2016, China Mobile’s more than 11 million OTT boxes were tendered; China Telecom’s more than 13 million IPTV smart set-top boxes were tendered; China Unicom’s local branches also began bidding. In 2016, only the bids issued by the three major operators have reached 30 million boxes. Although these are not Internet TVs, the use of these boxes is the same as that of Internet TV. These actions of telecom operators will gradually change the user's viewing habits. The usage habits of IPTV and Internet TV are similar, and the final comparison will be services. . Internet TV has rich content and diverse applications. It is believed that it will win more users. And now the speed of television is also faster than before, which is good news for Internet TV.
Conclusion
The average consumer will think for the first time that there are two things in the Internet TV. The first is the hardware of the product itself, the cost-effectiveness of the entire body, and the second is the amount of content. In December 2015, the price/performance ratio of the three TV products that have become popular has already demonstrated the sincerity of the popular TV and its own capabilities, and the new products that will be launched at the end of March will still be very attractive.
Now is the era of big screen. Consumers have begun to favor the big screen in both living room and bedroom. TV manufacturers have also launched large-screen televisions. After LeTV and Xiaomi launched 65-inch Internet TV last year, this year, the trend will also be to launch TVs of the same size. Who is more competitive? Let's look forward to the release of 65-inch TVs and mysterious explosions and look forward to their market performance.
Attached New product plans first look -
More than 40 products will be released at the same time as the popular 65-inch TV
I believe we all clearly remember the popular TV released in December last year, because it popularized the concept of “national 4K†and launched 43-inch, 49-inch, and 55-inch one-time prices of 1,799, 2299, and 2,799 yuan respectively. Three models of 4K TV, really made a "price sticker"!
Popular TV is the latest television product released in 2015. In 2016, when other TV makers have not yet moved, it has been determined that a new conference will be held on the afternoon of March 16th. The speed can be imagined. The side shows the popularity of television!
In addition to the 65-inch TV product that has been confirmed to be released from Zhou Can, the streaming media network has obtained another product map that will be released at the same time. It can be seen from this diagram that a 40-inch or so product will be released this time!
As can be seen in Figure 1, this new product still adopts a unique cross interactive system. It is reported that the Cross Interactive System will continue to be upgraded, and more expansions will be made on the basis of practicality and simplicity. Believe that the new interactive experience will do better.
figure 1
Figure 2 is a partial view of the new TV, and Figure 3 is a TV that has already been released. The comparison shows that the base of the new TV has changed from the original high-heeled shoe to a very stable skate-like model. The design, if the former base is more charming, then the new design of the base is more secure.
It is also clear to remember that when the streaming media evaluation was popular on television, the back of the TV was in champagne gold and frosted white (see Figure 4), and the figure on this occasion revealed a very clean back. Beautiful, and the back is a uniform color, it looks slightly different from the previous color, it may be a problem when taking pictures, streaming media network is temporarily uncertain. Specific circumstances, confirmed on the afternoon of March 16 popular new product launch.
figure 2
Figure 3 (Front of TV 49's)
Figure 4 (Back of a popular TV 49 å‹)
It is understood that the popular TV new LOGO below is the breathing light Oh.
Figure 5
It is understood that popular TV 65 will continue to take the national 4K route, the price allows consumers to better accept, so speculated that more than 40 popular TV prices make people sound very comfortable, right?
In addition, Zhou Cai, the vice chairman of the popular group, said that a mysterious and explosive product will be released at the press conference, saying that this 40-inch or so new product or something else? The streaming media network will continue to pay attention, March 16 When the new product is released, the reporter will bring more detailed and popular television products to everyone.
From May 19th to 20th, the streaming media network will hold the eleventh industry commentary on the theme of “intellectual age, big vision, and new vision†in Chongqing. Popular website has confirmed to participate in this thesis and its leaders will We will make important speeches on the road to further analyze the Internet TV development strategy of the popular network and jointly explore the future prospects of the industry. Please look forward to it.
In May, Chongqing, the future of television is not something you can't!
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